Regional newspaper publisher extends trial of AdSmart targeted television advertising serviceJohnston Press is seeking to bolster revenues striking a three-year regional advertising deal with Sky to sell targeted TV ad slots to clients.The regional newspaper publisher started a trial to use Sky’s AdSmart product, which tailors what is shown in TV ad breaks according to household post code and profile, to sell to its advertisers in May last year. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-09-10 00:00:00 UTC ]
Exclusive Books has struck a deal to direct its customers to the Kobo website to buy ebooks. Continue reading at The Bookseller
[ The Bookseller | 2017-01-19 00:00:00 UTC ]
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Mitchell Beazley, part of the Octopus Publishing Group, has acquired The Savvy Cook: easy food on a budget from 20-year-old blogger and Instagram star Izy Hossack. Continue reading at The Bookseller
[ The Bookseller | 2017-01-14 00:00:00 UTC ]
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It's a challenging time for magazine publishers, right? Of course, because it's a challenging time for anyone in the business of creating content and attracting audiences -- even (or especially) pure-play digital companies.The truth is, there are countless Silicon Valley startups, propped up by... Continue reading at Advertising Age
[ Advertising Age | 2016-12-19 00:00:00 UTC ]
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Hachette Children’s Group (HCG) has struck an animated film deal for The Little Broomstick, a 1971 children’s title by Mary Stewart. Continue reading at The Bookseller
[ The Bookseller | 2016-12-16 00:00:00 UTC ]
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An expanded trade publishing program has paid off well for Wayne State University Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-25 00:00:00 UTC ]
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Facebook is bringing its ad network to Apple TV and beyond.The social network is feeling for new advertising ground in Apple TV and Roku by delivering ads to apps on those streaming video platforms, according to people familiar with the plans.The test represents an expansion of Facebook Audience... Continue reading at Advertising Age
[ Advertising Age | 2016-11-05 00:00:00 UTC ]
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Irvine Welsh, the author of Trainspotting, is adapting his novel Crime for television, according to the Guardian. Continue reading at The Bookseller
[ The Bookseller | 2016-10-18 00:00:00 UTC ]
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Transworld has pre-empted rights to "a truly special book" titled Fierce Kingdom by Gin Phillips. Continue reading at The Bookseller
[ The Bookseller | 2016-10-18 00:00:00 UTC ]
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John Packard, publishing director of brands and licensing at Egmont, has struck a deal with The Walt Disney Company UK for Marvel author-led fiction. Continue reading at The Bookseller
[ The Bookseller | 2016-10-13 00:00:00 UTC ]
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The world of digital advertising might be “mobile first,” but it’s increasingly setting its sights on the physical realm.This week, Facebook introduces a new mobile ad capability that aims to encourage in-store traffic and purchases — while also courting bricks-and-mortar advertisers. The product... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-09-24 00:00:00 UTC ]
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Hachette Children’s Group is publishing a new book in the Rainbow Magic series inspired by the Toys AndMe YouTube channel, presented by child YouTuber Tiana. Continue reading at The Bookseller
[ The Bookseller | 2016-09-22 00:00:00 UTC ]
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This September, Annick will mark its 40th anniversary by embarking on a partnership with Pearson Canada, which will put a selection of more than 125 Annick books in every classroom across Canada. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-22 00:00:00 UTC ]
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Lisa McInerney's Baileys Women's Prize for Fiction-winning debut, The Glorious Heresies, has been optioned for TV in a deal with boutique TV production company Fifty Fathoms. Continue reading at The Bookseller
[ The Bookseller | 2016-09-09 00:00:00 UTC ]
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Tinder Press has acquired a story collection and debut novel from Lesley Nneka Arimah, winner of the 2015 Commonwealth Short Story Prize for Africa. Continue reading at The Bookseller
[ The Bookseller | 2016-08-24 00:00:00 UTC ]
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Quercus has bought an "inspirational" non-fiction book by Katie Piper on confidence. Continue reading at The Bookseller
[ The Bookseller | 2016-08-18 00:00:00 UTC ]
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NBCUniversal is continuing under the spell of “Harry Potter,” striking an exclusive deal with Warner Bros. to bring films of the juggernaut franchise to two NBCUniversal cable channels. The agreement, announced Monday, extends the relationship between the two media companies by conveying... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-08-09 00:00:00 UTC ]
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Hodder & Stoughton and Hachette Children’s Group have both acquired books by the explorer Levison Wood. Continue reading at The Bookseller
[ The Bookseller | 2016-08-03 00:00:00 UTC ]
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Kensington Publishing will add a mass market paperback line to its Lyrical Press imprint, Kensington’s digital first unit that it bought in January 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-14 00:00:00 UTC ]
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Production company Lime Pictures has acquired the TV rights to Dawn Kurtagich’s YA novel The Dead House. Continue reading at The Bookseller
[ The Bookseller | 2016-05-11 00:00:00 UTC ]
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Barrington Stoke has acquired two books by Phil Earle: Mind the Gap, a novella for teen readers; and Superdad’s Day Off, an adventure story for readers aged five to eight. Continue reading at The Bookseller
[ The Bookseller | 2016-05-04 00:00:00 UTC ]
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