Regional newspaper publisher extends trial of AdSmart targeted television advertising serviceJohnston Press is seeking to bolster revenues striking a three-year regional advertising deal with Sky to sell targeted TV ad slots to clients.The regional newspaper publisher started a trial to use Sky’s AdSmart product, which tailors what is shown in TV ad breaks according to household post code and profile, to sell to its advertisers in May last year. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-09-10 00:00:00 UTC ]
Now that Amazon has not one but two Prime Days per year, you might think they'd run out of deals. Not so. The world's largest retailer has plenty of deals to go around for Black Friday, including these discounts on their own devices. And for this sale, you don't even have to be a Prime member to... Continue reading at Engadget
[ Engadget | 2022-11-25 08:00:21 UTC ]
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Every few months, I receive an email or phone call from someone who claims to work for a literary agency or publishing entity. In the lengthy messages variegated with bold-faced sentences, or voicemails in which the speaker mispronounces my maiden name, I’m promised six-figure book deals with... Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-22 08:52:55 UTC ]
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E-commerce giant wants to give advertisers familiar ratings but hints it will also leverage purchase data. Continue reading at Advertising Age
[ Advertising Age | 2022-08-16 12:15:00 UTC ]
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Even though Thursday Night Football is moving exclusively to Prime Video this season, marketers won't be in the dark about how many viewers are watching the games--and their ads. Nielsen and Amazon have signed a three-year agreement to measure Prime Video's NFL Thursday Night Football streaming... Continue reading at AdWeek
[ AdWeek | 2022-08-16 12:15:00 UTC ]
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With Amazon Prime Day only a few days away, the early deals are in full swing. Prime members can pick up things like Echo Dots, Kindles, Fire TV devices and more for less right now, while anyone can pick up the latest Apple TV 4K for one of the best prices we've seen. Roku has also discounted... Continue reading at Engadget
[ Engadget | 2022-07-08 15:45:42 UTC ]
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With the newspaper’s founder and senior editors jailed, other pro-democracy media outlets shut and 1,000 journalists out of work, can press freedom survive in the territory?Read more: ‘My career is finished, my friends are in prison and I’m an alien in my city’: life after Hong Kong’s Apple... Continue reading at The Guardian
[ The Guardian | 2022-06-24 05:01:07 UTC ]
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If you're still hunting for the perfect gift for dad ahead of Father's Day this weekend, a bunch of our favorite gadgets are on sale right now. The Apple TV 4K remains discounted to $130, its cheapest price yet, and a couple of colors of the AirPods Max are $120 off. Amazon's Fire tablets and... Continue reading at Engadget
[ Engadget | 2022-06-17 15:30:52 UTC ]
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Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age
[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age
[ Advertising Age | 2022-05-05 20:04:57 UTC ]
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'Without a doubt a multi-currency ecosystem will become the new norm,' says chief investment officer. Continue reading at Advertising Age
[ Advertising Age | 2022-04-19 16:22:07 UTC ]
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The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
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Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday
[ Digiday | 2022-01-31 05:01:00 UTC ]
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Said to be the first transformative agreement in Egypt and the Middle East, Springer Nature and the Egyptian Knowledge Bank have a new deal. The post Academic Publishing Edition: Springer Nature Strikes Egyptian Open Access Deal appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-28 10:25:26 UTC ]
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Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller
[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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The longtime journalist recounts the oddball characters and vibrant newsroom of the Washington Star. Continue reading at The Washington Post
[ The Washington Post | 2022-01-14 13:00:26 UTC ]
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Hachette Children’s Group has scooped a brand new Magic Faraway Tree adventure, inspired by Enid Blyton and written by Jacqueline Wilson. It will be the first Magic Faraway Tree book in 75 years and the first in the series by an author other than Blyton. Continue reading at The Bookseller
[ The Bookseller | 2022-01-10 14:31:13 UTC ]
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Candlestick Press is planning to publish a record 22 titles this year and says sales in 2021 were up 23% on the previous 12 months. Continue reading at The Bookseller
[ The Bookseller | 2022-01-06 13:52:51 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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Scholastic UK has announced a global publishing deal with 9 Story Media Group and Karma’s World Entertainment for a new Netflix series. Continue reading at The Bookseller
[ The Bookseller | 2021-12-13 02:29:44 UTC ]
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University presses have had to adapt to the challenges brought on by Covid-19 and delays in the supply chain but many are making the most of new opportunities. Continue reading at The Bookseller
[ The Bookseller | 2021-11-26 19:13:57 UTC ]
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