To put things in perspective, my career in B2B media began in online events. I was brought on to manage client sponsored webinars for Penton (now Informa), and then transitioned to become the company's first virtual trade show manager. Ah, the good ole days… Virtual events have historically been seen as one-off or one-day live event offerings. This can still be valuable to a certain degree, but that way of thinking truly limits the solution's capabilities. Virtual events should be seen as part of an online environment that can create or grow a magazine brand's online community, and a lot of companies fail to utilize them in this 24/7, 365 capacity. A virtual event helps reach everyone in any time zone, day or night. Opening an environment like this, year-round, creates a content hub to keep track of what attendees are viewing, leading to additional revenue opportunities. When virtual events were first introduced, the perceived benefits included cost savings driven by cutting back on attendees' travel expenses while still delivering them the content they were interested in. This frightened a lot of in-person events folks—the idea that a virtual conference would keep people from traveling and attending their conference, encouraging them to opt for the less expensive virtual version instead. This is a myth. “Virtual events were introduced too early to the game, and people weren’t ready to move away from traditional events," says Michael Nelson, a longtime expert in the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
News tagged with:
#media companies
With the content marketing and native advertising scene getting increasingly crowded with tech players such as Outbrain, Sharethrough and Nativo, just to name a few, OneSpot thinks it's found an edge on those competitors. The Austin, Texas-based marketing vendor, which has big clients such... Continue reading at AdWeek
[ AdWeek | 2014-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#provide advertisers
#larger trend
Sam Missingham explains how HarperCollins UK's recent Virtual Sci-fi Festival leveraged new platforms to connect backlist authors with new readers. The post Virtual Sci-Fi Book Festival Makes Backlist Sexy Again appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harpercollins uk
"Stop making Facebook the center of your relationship marketing efforts," says Nate Elliott, VP and principal analyst at Forrester.Today market research firm Forrester published a report for brands titled "Social Relationship Strategies That Work."Read Full Story Continue reading at Fast Company
[ Fast Company | 2014-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wasting time
#principal analyst
Time Inc., the nation's largest magazine publisher, has struck a deal making Outbrain the exclusive external provider of recommended stories for Time Inc.'s websites, including Time.com and People.com. Until now, Time Inc. had worked with a mix of the companies whose ubiquitous... Continue reading at Advertising Age
[ Advertising Age | 2014-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#$100 million
#including cnn
#drive traffic
#senior vp
#ad sales
#announce tuesday
Canadian publishers are optimistic about the future of the Inspire! Toronto International Book Fair, which took place November 14-16 at the Metro Toronto Convention Centre. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#consumer event
#canadian publishers
InStyle magazine has hired Wall Street Journal executive Nina Lawrence to serve as its publisher. She succeeds Karin Tracy, InStyle's publisher since May 2013.A Time Inc. staffer said the company chose Ms. Lawrence due to her "impressive" digital background.News of the shakeup came Tuesday... Continue reading at Advertising Age
[ Advertising Age | 2014-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tuesday morning
#executive vp
#business opportunities
Moritz Loew, VP-sales and marketing at Time Inc. and a key architect of Time.com's ambitious redesign this year, is leaving the company, Ad Age has learned. His last day is Friday.A veteran of the digital media world, Mr. Loew led U.S. ad sales for Time magazine in both print and digital. Jed... Continue reading at Advertising Age
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital sales
#ad sales
#group publisher
But he doesn't provide any figures to back up his positive claims about subscriber totalsThe Times "is delivering both volume and higher revenue per subscriber", says the News Corp chief executive and former Times editor Robert Thomson.He added: "Digital, which already accounts for nearly... Continue reading at The Guardian
[ The Guardian | 2014-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#higher revenue
St. Martin's Press has acquired the debut novel 'Everybody Rise,' by Stephanie Clifford, in a seven-figure book deal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#smp buys
#stephanie clifford
HarperCollins and the BFI are collaborating to hold a virtual sci-fi festival on 15th and 16th November. The festival will take place as part of the BFI’s three month celebration of sci-fi, "Days of Fear and Wonder", which takes place at BFI Southbank and venues across the UK until... Continue reading at The Bookseller
[ The Bookseller | 2014-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#takes place
#16th november
Publishers who do not have a strategy related to YouTube are missing an opportunity, publicists and marketeers were told at a YouTube conference held yesterday (27th October) in association with The Bookseller. The event, held at the YouTube offices in St Giles High Street, and aimed at giving... Continue reading at The Bookseller
[ The Bookseller | 2014-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#strategy related
#giving advice
#promote books
According to a report in the 'Seattle Times,' proving that Amazon is a monopoly, let alone an abusive monopoly, will be very difficult, if not impossible. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#seattle times
Margot Schupf has been named publisher of Time Home Entertainment, Inc., the book and bookazine publishing division of Time Inc. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#named publisher
Time-based metrics are used by almost every leading publisher to measure themselves, but there's been hesitancy to transact on the basis of numbers like time spent and ad exposure time. That could change soon though as a member Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#time spent
#time-based metrics
#leading publisher
Just weeks after the Financial Times said it would begin selling digital ads based on the time for which they're exposed to readers, a new survey shows other digital publishers are growing bullish about the tactic. The survey, from Digital Content Next, found that 80% of "premium" publishers are... Continue reading at Advertising Age
[ Advertising Age | 2014-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital content
#time-based metrics
'Seth's Dominion' Screening in Montréal, Canada; An Evening with Marjane Satrapi in Columbus, OH; Locust Moon Comics Festival in Philadelphia, PA Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#marjane satrapi
The New York Times Company today announced a new publishing agreement between the International New York Times (INYT) and Republica that will create a combined print edition in Nepal. The new product, in which each publication will have a distinct s ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing agreement
Swiss cartoonist Frederik Peeters' sci-fi series, Aama continues Verloc Nim's reluctant space journey with his brother Conrad and the android chimpanzee, Churchill, as they search to uncover any material relating to the mysterious experiment known as Aama. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sci-fi series
#material relating
Lots of companies are grouping a few writers and designers together and proclaiming themselves "brand newsrooms," but most of the messaging that comes out of newsrooms like these feels stale and awkward. The culprit? Process. Most brands won't let a single Tweet, Facebook image, or banner ad out... Continue reading at Advertising Age
[ Advertising Age | 2014-10-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content producers
#banner ad
Cory Doctorow and Jen Wang in Los Angeles, CA; Nick Dragotta in Santa Clara, CA; The Lakes International Comic Art Festival in Kendal, Cumbria, UK; F.A.C.T.S. convention in Ghent, Belgium Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cory doctorow
#santa clara