To put things in perspective, my career in B2B media began in online events. I was brought on to manage client sponsored webinars for Penton (now Informa), and then transitioned to become the company's first virtual trade show manager. Ah, the good ole days… Virtual events have historically been seen as one-off or one-day live event offerings. This can still be valuable to a certain degree, but that way of thinking truly limits the solution's capabilities. Virtual events should be seen as part of an online environment that can create or grow a magazine brand's online community, and a lot of companies fail to utilize them in this 24/7, 365 capacity. A virtual event helps reach everyone in any time zone, day or night. Opening an environment like this, year-round, creates a content hub to keep track of what attendees are viewing, leading to additional revenue opportunities. When virtual events were first introduced, the perceived benefits included cost savings driven by cutting back on attendees' travel expenses while still delivering them the content they were interested in. This frightened a lot of in-person events folks—the idea that a virtual conference would keep people from traveling and attending their conference, encouraging them to opt for the less expensive virtual version instead. This is a myth. “Virtual events were introduced too early to the game, and people weren’t ready to move away from traditional events," says Michael Nelson, a longtime expert in the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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Foyles has appointed Kim Huynh Thi as its first full time sales and events hire manager. As part of the Foyles Events team, she will report to both Andy Quinn, head of Events at Foyles and Richard Shaw, manager of Leafi Café at Foyles. Huynh Thi’s new role will be to organise and... Continue reading at The Bookseller
[ The Bookseller | 2015-08-13 00:00:00 UTC ]
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Tickets for Waterstones Piccadilly’s midnight opening for the launch of Terry Pratchett’s final Discworld novel The Shepherd’s Crown have sold out, only hours after going on sale. Continue reading at The Bookseller
[ The Bookseller | 2015-08-11 00:00:00 UTC ]
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#waterstones piccadilly
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The New York Times Co. posted second-quarter profit that topped analysts' estimates after the publisher cut expenses faster than revenue declined.Earnings excluding some items were 13 cents a share, the New York-based company said in a statement. That compares with the 11-cent average of... Continue reading at Advertising Age
[ Advertising Age | 2015-08-06 00:00:00 UTC ]
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An annual showcase of new and fun Japanese pop culture, San Francisco's J-Pop Summit will feature virtual and augmented reality manga display technology developed by FOVE and Ricoh for Kodansha Advanced Media Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-04 00:00:00 UTC ]
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Being sold to Nikkei brings a Japanese-style code of behaviourThe FT has not joined the Independent Press Standards Organisation, or its rival Impress project; it is doing its own regulation thing. And it’s worth pausing over that decision as the Pink One becomes a Rising Sun under Nikkei... Continue reading at The Guardian
[ The Guardian | 2015-08-02 00:00:00 UTC ]
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#publishers association
#circulation practices
#good sense
In September, Pope Francis will make his first papal visit to the United States, stopping in Washington, D.C.; New York City; and Philadelphia. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-31 00:00:00 UTC ]
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Letter to the FT by Daily Mail group director on the difference between business ownership based on ‘long term value’ and the need to make quick profitsA short letter in Wednesday’s Financial Times makes for fascinating reading. Stimulated by Pearson’s sale of the FT to Nikkei, it poses profound... Continue reading at The Guardian
[ The Guardian | 2015-07-29 00:00:00 UTC ]
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#long term
#fascinating reading
#early 1990s
Nikkei’s $1.3 billion deal to buy the Financial Times underscores the fact that the publishing industry’s fortunes lie in going digital, experts say. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2015-07-29 00:00:00 UTC ]
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#digital growth
#betting big
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Oklahoma poet Nathan Brown is garnering attention during his book tour for a poem touching on the life of Presidential candidate Donald Trump. The post Timely Poet’s Tour Trumps Trump with Trump appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-28 00:00:00 UTC ]
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Pearson Plc moved closer to an exit from business publishing as it announced plans to dispose of its stake in the 172-year-old Economist magazine, just days after the sale of The Financial Times newspaper. Discussions with The Economist Group& ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-27 00:00:00 UTC ]
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#economist magazine
#business publishing
#announced plans
#economist group
It may not prove easy to marry British and Japanese journalistic cultures. But in a global media world this deal makes senseThe Financial Times is one of the best newspapers in the world, not just in Britain. It is quick without being rash, accurate without leaden pedantry, thoughtful without... Continue reading at The Guardian
[ The Guardian | 2015-07-24 00:00:00 UTC ]
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#everyday life
#digital operations
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John Fallon says it was getting harder to run education and journalism arms well and is confident Japanese firm will honour editorial freedomPearson was no longer the best owner of the Financial Times, the publishing group’s chief executive has said in defence of the decision to sell the... Continue reading at The Guardian
[ The Guardian | 2015-07-24 00:00:00 UTC ]
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Japanese publisher Nikkei Inc. agreed to acquire Pearson Plc's FT Group for $1.3 billion to gain control of the Financial Times newspaper. The sale doesn't include Pearson's 50% stake in... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-07-23 00:00:00 UTC ]
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In regards to the current debate on whether authors should be paid for events in schools, the question, of course, is not should children’s authors and illustrators be paid a fee? Of course they should. In the words of a school librarian, quoted in this week’s Times Educational Supplement: “You... Continue reading at The Bookseller
[ The Bookseller | 2015-07-23 00:00:00 UTC ]
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#author events
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Over the past two years Time Inc., the magazine company, has attempted to position itself as Time Inc., the digital content brand. Core to the push has been video, which Time Inc. has produced in multiple forms. On the Web, its video team, now ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-21 00:00:00 UTC ]
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#years time
#video strategy
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Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook chats for brands like VH1 and Discovery Channel back in October, as an alternative to the Twitter... Continue reading at AdWeek
[ AdWeek | 2015-07-17 00:00:00 UTC ]
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Mentioning no names, but aren't some bookshop events in London - and increasingly elsewhere - succumbing to the over-heated London price overdrive, leaving many of us reeling as it separates the rich from the poorer? £8? £10? £15? Why even stop there if the market can take it? Continue reading at The Bookseller
[ The Bookseller | 2015-07-14 00:00:00 UTC ]
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The New York Times on Monday defended its decision to exclude Republican presidential candidate Ted Cruz's book "A Time for Truth" from its bestseller list after discovering "strategic bulk purchases," though it did not offer any further details behind the decision."The Times's best-seller lists... Continue reading at Advertising Age
[ Advertising Age | 2015-07-14 00:00:00 UTC ]
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#politico reported
Last fall, things looked as bleak as they ever have when it became publicly known that the Tampa Bay Times, like so many newspapers around the country, was struggling financially. “If you are uncertain about your standing with the Ti ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-14 00:00:00 UTC ]
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The Jaipur Literature Festival is to hold its first ever US event, with writers including Jung Chang and Simon Sebag-Montefiore, later this year. The event will run between 18th and 20th September in Boulder, Colorado, and will be called JLF@Boulder. It will feature more than 100 writers,... Continue reading at The Bookseller
[ The Bookseller | 2015-07-10 00:00:00 UTC ]
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#20th september
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