To put things in perspective, my career in B2B media began in online events. I was brought on to manage client sponsored webinars for Penton (now Informa), and then transitioned to become the company's first virtual trade show manager. Ah, the good ole days… Virtual events have historically been seen as one-off or one-day live event offerings. This can still be valuable to a certain degree, but that way of thinking truly limits the solution's capabilities. Virtual events should be seen as part of an online environment that can create or grow a magazine brand's online community, and a lot of companies fail to utilize them in this 24/7, 365 capacity. A virtual event helps reach everyone in any time zone, day or night. Opening an environment like this, year-round, creates a content hub to keep track of what attendees are viewing, leading to additional revenue opportunities. When virtual events were first introduced, the perceived benefits included cost savings driven by cutting back on attendees' travel expenses while still delivering them the content they were interested in. This frightened a lot of in-person events folks—the idea that a virtual conference would keep people from traveling and attending their conference, encouraging them to opt for the less expensive virtual version instead. This is a myth. “Virtual events were introduced too early to the game, and people weren’t ready to move away from traditional events," says Michael Nelson, a longtime expert in the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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The Atlantic takes Magazine of the Year, New York wins four, and David Granger gets a standing ovation. The post Ellie Award Winners Honored in 50th Anniversary Event appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-02 00:00:00 UTC ]
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If Amazon’s business practices continue unchecked the result could be a “nuclear winter” for book publishing, said Smashwords founder Mark Coker during a Jan. 27 event called Amazon’s Book Monopoly—A Threat to Freedom of Expression? Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-28 00:00:00 UTC ]
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We're going to hear a lot about comparable metrics this year -- finally. As emerging media platforms continue to dominate the headlines -- creating the perception that ad tech is where all the audience is -- smart advertisers will insist on a lens through which the avalanche of charts, claims,... Continue reading at Advertising Age
[ Advertising Age | 2016-01-28 00:00:00 UTC ]
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The Times of London and Sunday Times have a combined 400,000 print-digital subscribers and harbor ambitious plans to grow that figure both domestically and abroad. It has launched its first "entry level" app overseas, with a price tag of £3 ($4.30) a month, compared to the usual monthly £26... Continue reading at Digiday
[ Digiday | 2016-01-26 00:00:00 UTC ]
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California Public Utilities Commission officials plan a public hearing on Charter Communications' proposed $67-billion acquisition of two cable companies, Time Warner Cable and Bright House Networks, which serve Southern California. The PUC hearing is scheduled for 6 p.m. Tuesday in the Junipero... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-01-26 00:00:00 UTC ]
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Campaign group Authors United is set to hold an event to discuss Amazon’s “enormous market power” and the "misuse" of that power, in Washington DC next week. The event, to be held on Wednesday 27th January at the New American Foundation, is entitled Amazon's Book Monopoly: A Threat to Freedom... Continue reading at The Bookseller
[ The Bookseller | 2016-01-21 00:00:00 UTC ]
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Time Out will no longer produce any Time Out Guide Books in 2016, the company has confirmed. After the story was first reported by The Telegraph, spokesperson for the company said the decision had been taken “as part of the continued evolution of the business”. The guides' sales have been in... Continue reading at The Bookseller
[ The Bookseller | 2016-01-09 00:00:00 UTC ]
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Around The World in 8 Hours, London Book Fair’s virtual conference which tracks key trends in the global publishing industry, will return later this month. Building on the inaugural edition launched last year which engaged more than 900,000 people on Twitter, the conference will bring leading... Continue reading at The Bookseller
[ The Bookseller | 2016-01-08 00:00:00 UTC ]
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Canadian booksellers, who reported last month that they were struggling with sluggish shipments from HarperCollins, say improvements have been made. Many, though, are hoping for quicker, more reliable service in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-22 00:00:00 UTC ]
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"I’m calling for more women to start up and step up next year." Bec Evans, co-founder with Chris Smith of Write-Track and head of innovation with Emerald Group Publishing, noticed that while our FutureBook 2015 (and Author Day) programming was well-balanced in terms of men and women—s Continue reading at The Bookseller
[ The Bookseller | 2015-12-18 00:00:00 UTC ]
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Media Reform Coalition says meetings between mogul’s executives and the government show little has changed since hacking scandal and Leveson inquiryRupert Murdoch and senior News Corp executives met government ministers 10 times in the year to the end of March 2015, more than any other newspaper... Continue reading at The Guardian
[ The Guardian | 2015-12-15 00:00:00 UTC ]
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For the first time since the end of the World War II, Adolph Hitler’s Mein Kampf will be available in bookstores in Germany. The post For the First Time Since WWII, Mein Kampf Published in Germany appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-10 00:00:00 UTC ]
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In-image advertising will arrive across the publisher's digital portfolio. The post Time Inc. Partners with GumGum to Overlay Ads on Images appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-12-04 00:00:00 UTC ]
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Memories being returned and love being rekindled (or not) were the draw for Oncers in the "Broken Heart" episode of "Once Upon a Time," but it may not have brought clarity and it definitely opened up cans of worms for the rest of the season. As we begin, Dark Emma Swan still can't move. Squid... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-12-01 00:00:00 UTC ]
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Richard Mollet on the importance of the Guadalajara International Book Fair to British publishers. Continue reading at The Bookseller
[ The Bookseller | 2015-11-28 00:00:00 UTC ]
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Granta Books has acquired US journalist Ben Ehrenreich's The Way to the Spring: Life and Death in Palestine, the story of his time in the West Bank. Continue reading at The Bookseller
[ The Bookseller | 2015-11-28 00:00:00 UTC ]
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It’s no surprise that the Left Book Club is being relaunched now, with the imprimatur of the Labour leader and Ken Livingstone. It began in the anxious 1930s, a decade that has all too many parallels with the current oneAiming to “set the agenda for a new age of political debate”, the Left Book... Continue reading at The Guardian
[ The Guardian | 2015-11-21 00:00:00 UTC ]
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Manuel Gil challenges assertions that Spain's book industry is diverse and competitive, calling them science fiction. The post On the “Virtual Unreality” of Publishing in Spain appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-19 00:00:00 UTC ]
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Publisher of Marie Claire and NME to announce major changes that will involve 300 staff being relocated The publisher of Marie Claire and NME is set to announce a major restructure of its UK business that will see 30 titles and brands and 300 staff relocated outside London.Time Inc UK owns more... Continue reading at The Guardian
[ The Guardian | 2015-11-18 00:00:00 UTC ]
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SilverDell Bookshop is to close after 15 years operating as a bookshop and ice cream store in Kirkham, Preston, but its owner Elaine Silverwood is set to continue as a freelance events organiser. Continue reading at The Bookseller
[ The Bookseller | 2015-11-16 00:00:00 UTC ]
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