To put things in perspective, my career in B2B media began in online events. I was brought on to manage client sponsored webinars for Penton (now Informa), and then transitioned to become the company's first virtual trade show manager. Ah, the good ole days… Virtual events have historically been seen as one-off or one-day live event offerings. This can still be valuable to a certain degree, but that way of thinking truly limits the solution's capabilities. Virtual events should be seen as part of an online environment that can create or grow a magazine brand's online community, and a lot of companies fail to utilize them in this 24/7, 365 capacity. A virtual event helps reach everyone in any time zone, day or night. Opening an environment like this, year-round, creates a content hub to keep track of what attendees are viewing, leading to additional revenue opportunities. When virtual events were first introduced, the perceived benefits included cost savings driven by cutting back on attendees' travel expenses while still delivering them the content they were interested in. This frightened a lot of in-person events folks—the idea that a virtual conference would keep people from traveling and attending their conference, encouraging them to opt for the less expensive virtual version instead. This is a myth. “Virtual events were introduced too early to the game, and people weren’t ready to move away from traditional events," says Michael Nelson, a longtime expert in the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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Publisher of Marie Claire and NME expecting premium price for HQ near Tate Modern and planning to remain a tenant following saleThe publisher of Marie Claire and NME has put its London headquarters, the Blue Fin building near Tate Modern, up for sale with a price tag of more than £400m.Time Inc... Continue reading at The Guardian
[ The Guardian | 2015-05-08 00:00:00 UTC ]
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Time Inc., the nation's largest magazine publisher, now generates 20% of its ad revenue through digital sales, the company said today.The company sold $73 million worth of digital ads in the first quarter, up 1% over the quarter a year earlier, Time Inc. executives told Wall Street investors as... Continue reading at Advertising Age
[ Advertising Age | 2015-05-07 00:00:00 UTC ]
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Last Wednesday, the Times published a front-page story about the movie and real-estate mogul Wang Jianlin, who is the richest man in Asia, worth an estimated thirty-five billion dollars. The former People’s Liberation Army foot soldier has ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-06 00:00:00 UTC ]
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The French National Book Centre (Centre National du Livre, CNL) will cut subsidies for the 90-plus book fairs and literary festivals it supports next year if organisers do not agree to pay authors for giving talks and participating in debates. Meetings are being held with organisers, none of... Continue reading at The Bookseller
[ The Bookseller | 2015-05-02 00:00:00 UTC ]
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#book fairs
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The International New York Times (NYTimes.com) and The New York Times’ Chinese website (cn.NYTimes.com) today published the first edition of the International New York Times Chinese Monthly, a print publication that presents news, opinion a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-01 00:00:00 UTC ]
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Time Inc. has renamed its book and bookazine publishing division, Time Home Entertainment, Inc., as Time Inc. Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-30 00:00:00 UTC ]
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Heritage only goes so far these days for traditional publishers. That's why Time Inc. is betting big on technology -- and its new CTO Colin Bodell -- to reverse its print woes. Bodell, an Amazon vet, is looking to a mix of paywalls, e-commerce and shared databases to jump-start growth. “If I... Continue reading at Digiday
[ Digiday | 2015-04-27 00:00:00 UTC ]
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Chinese-American author Yiyun Li is the first female winner of the £30,000 Sunday Times EFG Short Story Award for her story "A Sheltered Woman". Director Richard Eyre presented Li with her winner's cheque at the Stationers’ Hall this evening (Friday 24th April). Continue reading at The Bookseller
[ The Bookseller | 2015-04-25 00:00:00 UTC ]
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Fans of the classic science fiction novel recently got a look at a section of the book that was taken out before publication. 'Wrinkle' won the Newbery Medal. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-04-22 00:00:00 UTC ]
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Japanese novelist is joined by Nigeria’s Chimamanda Ngozi Adichie in famous ranking of the people ‘shaping the future’Japanese novelist Haruki Murakami has been named one of the world’s 100 most influential people by Time magazine, backed by Yoko Ono as “a valuable voice for peace” as Japan’s... Continue reading at The Guardian
[ The Guardian | 2015-04-17 00:00:00 UTC ]
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Radio Times magazine will host an annual festival celebrating the links between books, radio and television. The inaugural festival will take place at Hampton Court Palace from 24th–27th September. The festival aims to raise awareness of the fact that many TV and radio programmes are based on... Continue reading at The Bookseller
[ The Bookseller | 2015-04-17 00:00:00 UTC ]
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Despite having to find new digs for 2016, this year's show was upbeat and crowded, featuring appearances by comics legends Scott McCloud and Aline Kominsky-Crumb, alongside a younger generation that included Jillian Tamaki, Michel Fiffe and Noelle Stevenson. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-15 00:00:00 UTC ]
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The New York Times has kept mum about a March 23 report in its pages that suggested that the Times, among other news organizations, was in talks with Facebook about hosting some of its journalism on the social media platform. "The Tim ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-14 00:00:00 UTC ]
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B2B publisher 1105 Media has just sold its education technology events to LRP Publications, a media company targeting education administrators. Four events were included in the deal. The post 1105 Media Sells Its Education Tech Events to LRP Publications appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-04-03 00:00:00 UTC ]
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Print book sales showed "continuing resilience" in 2014, with overall spending on print and digital titles increasing across the year. Meanwhile, online book buying overtook in-store book buying for the first time last year. In 2014, sales of print and ebooks stood at £2.2bn, up 4% from the... Continue reading at The Bookseller
[ The Bookseller | 2015-03-26 00:00:00 UTC ]
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Last night’s news about news orgs publishing directly to Facebook wasn’t a surprise, exactly — we’ve known this was in the works for months — but it’s been a good excuse to think about the p ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-25 00:00:00 UTC ]
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Proposed plan for morning, lunchtime and afternoon editions is part of wider initiative called Project DThe Times is developing a new edition-based digital publishing model that would see its website refreshed at set times throughout the day, rather than updating as news breaks. The proposed new... Continue reading at The Guardian
[ The Guardian | 2015-03-24 00:00:00 UTC ]
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#publishing schedule
They agree deal to turn an online brand into print format for LondonersJamie Oliver and Time Out have gone into partnership to launch a print version of the chef’s online Food Tube brand.The first issue of the monthly “mini magazine” will be published on 28 April and will be distributed, at... Continue reading at The Guardian
[ The Guardian | 2015-03-24 00:00:00 UTC ]
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How a teenager got acclaimed comics artists Jeff Smith, Lucy Knisley and Hope Larson to blurb her self-published book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-17 00:00:00 UTC ]
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Ashley Highfield says the ‘economics’ of digital news require the publisher to rely more on a ‘fluid’ selection of contributorsJohnston Press chief executive Ashley Highfield has warned that the number of full-time journalists working across the group’s local titles will fall from its current... Continue reading at The Guardian
[ The Guardian | 2015-03-10 00:00:00 UTC ]
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