To put things in perspective, my career in B2B media began in online events. I was brought on to manage client sponsored webinars for Penton (now Informa), and then transitioned to become the company's first virtual trade show manager. Ah, the good ole days… Virtual events have historically been seen as one-off or one-day live event offerings. This can still be valuable to a certain degree, but that way of thinking truly limits the solution's capabilities. Virtual events should be seen as part of an online environment that can create or grow a magazine brand's online community, and a lot of companies fail to utilize them in this 24/7, 365 capacity. A virtual event helps reach everyone in any time zone, day or night. Opening an environment like this, year-round, creates a content hub to keep track of what attendees are viewing, leading to additional revenue opportunities. When virtual events were first introduced, the perceived benefits included cost savings driven by cutting back on attendees' travel expenses while still delivering them the content they were interested in. This frightened a lot of in-person events folks—the idea that a virtual conference would keep people from traveling and attending their conference, encouraging them to opt for the less expensive virtual version instead. This is a myth. “Virtual events were introduced too early to the game, and people weren’t ready to move away from traditional events," says Michael Nelson, a longtime expert in the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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Glenn Britt, a former chairman and chief executive of Time Warner Cable and a leader in the pay-television industry for many years, died of cancer Wednesday at his New York City home at the age of 65. Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-06-12 00:00:00 UTC ]
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The 2014 summer event series in the Hamptons will be designed to celebrate the "power, perseverance, and resilience of women." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-12 00:00:00 UTC ]
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Shares in Time Inc., owner of People, Sports Illustrated and Time magazines, were off nearly 1% to $23.30 Monday, its first day of trading as a public company.The company's share price had tumbled about 4% after trading began but regained much of the lost ground during the afternoon.Time Inc. is... Continue reading at Advertising Age
[ Advertising Age | 2014-06-10 00:00:00 UTC ]
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Fingus Apocalypticon Opening+Reception in New York, NY; Sam Alden and Ohara Hale in Montreal, Quebec; Oslo Comics Expo in Oslo, Norway; Denver Comic Con in Denver, CO; New York Comic Fest in White Plains, NY; Special Edition NYC in New York, NY. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-09 00:00:00 UTC ]
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Time Inc. shares fell, marring the first day of trading after a spinoff from Time Warner Inc., on concern that the company's singular focus on magazines will hinder growth prospects as demand for... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-06-09 00:00:00 UTC ]
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Shares in newly spun-off Time Inc - publisher of magazines including Time, People and Fortune - plunge 4% after being spun off from parent company Time Warner. Continue reading at BBC News
[ BBC News | 2014-06-09 00:00:00 UTC ]
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The Comic Book Theater Festival Issue #2 in Brooklyn, NY; Phoenix ComiCon in Phoenix, AZ; Grand Comics Festival in Brooklyn, NY; Olympia Comics Festival in Olympia, WA; Queer Comics Expo in San Francisco, CA. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-02 00:00:00 UTC ]
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By John Parsons This article is from the Publishing Executive Buyer's Guide which is a publisher's reference on emerging technology in the media industry. You can find other Buyer's Guide Sections here: ... Continue reading at Publishing Executive
[ Publishing Executive | 2014-06-01 00:00:00 UTC ]
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With a byline long familiar to readers of the New York Times sports pages, Harvey Araton is also the author of six critically acclaimed nonfiction sports books, most recently the New York Times bestseller Driving Mr. Yogi: Yogi Berra, Ron Guidry and Baseball’s Greatest Gift. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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It all began, Emily St. John Mandel says, when she “thought it would be interesting to write about the life of an actor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Rowman & Littlefield continues to make its mark in three varied areas of interest: food studies, current events, and niche areas of sports. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Reservoir Square Books, which will publish titles that cover a range of general interest subjects, will release its first list in fall 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-28 00:00:00 UTC ]
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Indy PopCon 2014 in Indianapolis, IN; "Interesting Drug" Launch Party in Ann Arbor, MI; Long Beach Comic Expo in Long Beach, CA; Chicago Alternative Comics Expo in Chicago, IL. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-27 00:00:00 UTC ]
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Abrams continues to add to its adult-skewing publishing program tied to Cartoon Network’s Adventure Time. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-23 00:00:00 UTC ]
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Box Brown in Philadelphia, PA; Mark Millar and Duncan Fegredo in London, U.K.; Vancouver Comic Arts Festival in Vancouver, BC, Canada; Graphic Brighton in Brighton, East Sussex, U.K. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-19 00:00:00 UTC ]
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"This One Summer" Talk & Signing; Julie Delporte and Pascal Girard; Dallas Comic Con; Big Wow! ComicFest; Appleseed Comic Con; Daniel Clowes Exhibition Opening; Maine Comics Art Festival. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-12 00:00:00 UTC ]
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Julia Roller remembers when she spent uninterrupted, significant time in prayer and Bible study and was able to practice spiritual disciplines as part of her routine. That was before the arrival of a baby boy who didn’t sleep much. And then another. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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Luke Pearson and George O'Connor in New York, NY; Ottawa Comiccon in Ottawa, Ontario; Toronto Comics Arts Festival 2014 in Toronto, Ontario; Peter Bagge Exhibition Opening in Seattle, WA. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-05 00:00:00 UTC ]
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Time Home Entertainment, the book publishing arm of Time Inc., is moving the U.S. sales and marketing of its trade list to sister company Time Warner Retail Sales and Marketing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-29 00:00:00 UTC ]
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Ahead of Time Inc.'s impending spin-off later this quarter, Time Warner announced the makeup of the 10-member board that will oversee the publishing giant once it officially goes public on its own. Time Inc. Continue reading at Folio Magazine
[ Folio Magazine | 2014-04-25 00:00:00 UTC ]
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