To put things in perspective, my career in B2B media began in online events. I was brought on to manage client sponsored webinars for Penton (now Informa), and then transitioned to become the company's first virtual trade show manager. Ah, the good ole days… Virtual events have historically been seen as one-off or one-day live event offerings. This can still be valuable to a certain degree, but that way of thinking truly limits the solution's capabilities. Virtual events should be seen as part of an online environment that can create or grow a magazine brand's online community, and a lot of companies fail to utilize them in this 24/7, 365 capacity. A virtual event helps reach everyone in any time zone, day or night. Opening an environment like this, year-round, creates a content hub to keep track of what attendees are viewing, leading to additional revenue opportunities. When virtual events were first introduced, the perceived benefits included cost savings driven by cutting back on attendees' travel expenses while still delivering them the content they were interested in. This frightened a lot of in-person events folks—the idea that a virtual conference would keep people from traveling and attending their conference, encouraging them to opt for the less expensive virtual version instead. This is a myth. “Virtual events were introduced too early to the game, and people weren’t ready to move away from traditional events," says Michael Nelson, a longtime expert in the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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Inkstuds LIVE! in Los Angeles, CA; C2E2 in Chicago, IL; Wales Comic Con in Wrexham, North Wales Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-21 00:00:00 UTC ]
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The Savannah Book Festival announced plans to offer year-round author events, starting with Tami Hoag set to headline the Spring 2014 event. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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Boston-based Beacon Press, the area’s oldest small press, is marking its 160th anniversary this year with a new tag line, “Igniting Hearts and Minds,” and a new colophon that hearkens back to early last century. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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Comics artists Gene Luen Yang and Ulli Lust have been awarded L.A. Times Book Prizes for Young Adult Literature and Graphic Novels respectively for 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-14 00:00:00 UTC ]
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WonderCon 2014 in Anaheim, CA; Awesome Con in Washington, DC; Hillary Chute in Chicago, IL; Cake Frame 2 Fundraiser in Chicago, IL Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-14 00:00:00 UTC ]
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The spirit of literary camaraderie makes itself known at the 19th L.A. Times Festival of Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-13 00:00:00 UTC ]
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Trekker Release Party in Portland, OR; "Lumberjanes" Signing in Chicago, IL; Linework NW in Portland, OR; Asbury Park Comic Con in Asbury Park, NJ; Small Press & Alternative Comics Expo in Columbus, OH. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-07 00:00:00 UTC ]
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Pulitzer Prize winner Adam Johnson has won the Sunday Times EFG Short Story Award for his short... Continue reading at The Bookseller
[ The Bookseller | 2014-04-04 00:00:00 UTC ]
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Mabel Normand, who came to fame at Mack Sennett's Keystone Studios, was one of the top comedy stars of the silent era. Besides appearing in several shorts with Charlie Chaplin and Fatty Arbuckle, Normand also wrote, produced and directed these slapstick comedies. She's the subject of "Mabel and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-04-04 00:00:00 UTC ]
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The event is set for Wednesday, April 2, from 9:00 a.m. to 4:30 pm, at the New York Academy of Sciences, located at 7 World Trade Center. Registration is still open. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-31 00:00:00 UTC ]
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Comic + Cartoon Art Week; MoCCA Arts Fest 2014; Middle East Film & Comic Con; Freak Scene East; University of Florida Comics Conference Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-31 00:00:00 UTC ]
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This year Comic and Cartoon Art Week, a series of comics-related events starting April 1 in New York City, will serve as an introduction to the MoCCA Arts Fest, an annual festival of small press comics, held April 5 and 6 at the Lexington Avenue Amory. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-31 00:00:00 UTC ]
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The merger partners are two of America's least favorite cable companies, according to the magazine's new survey.Merger partners Comcast Corp. and Time Warner Cable Inc. are two of America's least favorite cable companies, according to a new survey from Consumer Reports. Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-03-26 00:00:00 UTC ]
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Sara Miles, once a war reporter in Central America, didn’t give religion much thought then. Now she is an Episcopal lay liturgist and preacher taking to the streets of San Francisco and finding God there. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-26 00:00:00 UTC ]
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Sixty thousand is the number of copies Christina Baker Kline thought her newest book, "Orphan Train," might sell in her "wildest dreams." For a midlist author on her fifth novel, it was a lofty number. It turns out, it was also way too low. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-26 00:00:00 UTC ]
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Ukraine's new government is considering withdrawing support for the publishing industry and eliminating tax and other benefits for publishers to save cash. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-24 00:00:00 UTC ]
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Ben Katchor in London; "Future Shock" #7 Release Party; Emerald City Comic Con; Paul Hornschemeier, Charles Forsman, and Jesse Lonergan in Somerville. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-24 00:00:00 UTC ]
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Specs Who Albert Tsai Age 9 Accomplishments Stars as Bert on ABC’s Trophy Wife (Tuesdays at 9:30/8:30c) Base Los Angeles I’ve read that you take all of your classes online. What’s that like? Yeah, I’m homeschooled. When I’m on set, there’s a studio teacher who helps me with my work. I like it,... Continue reading at AdWeek
[ AdWeek | 2014-03-17 00:00:00 UTC ]
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3/17: Frank Santoro in Columbus, OH; 3/20: Trina Robbins in Pittsburgh, PA; 3/21: Billy Ireland Museum Opening Receptions in Columbus, OH; 3/21-3/23: MegaCon 2014 in Orlando, FL; 3/22: Pittsburgh Indy Comics Expo in Pittsburgh, PA Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-17 00:00:00 UTC ]
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Mobile might be the biggest transition for news organizations since the World Wide Web--and the New York Times is on it.On March 8, the New York Times unveiled a new app called NYT Now that signals a major shift in how publishers package the news. For $8 a month, NYT Now will offer users access... Continue reading at Fast Company
[ Fast Company | 2014-03-17 00:00:00 UTC ]
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