IPG looks at 'reaching readers'

A consistent brand online is the key quality publishers need, according to speakers at the... Continue reading at 'The Bookseller'

[ The Bookseller | 2013-11-15 00:00:00 UTC ]
News tagged with: #reaching readers

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Innocent's McEwan tells IPG: 'personal contact with consumers is powerful'

Businesses should not underestimate the power of personal one-to-one connections with consumers, Joe McEwan, head of digital and communities at drinks company Innocent has advised delegates to the IPG Spring Conference. Continue reading at The Bookseller

[ The Bookseller | 2017-02-09 00:00:00 UTC ]
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Singapore’s Publishers, Booksellers, and Readers Come Together for #BuySingLit

Having welcomed Frankfurt Book Fair's StoryDrive Asia in November, Singapore is preparing its first #BuySingLit focus on local author awareness this month. The post Singapore’s Publishers, Booksellers, and Readers Come Together for #BuySingLit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #storydrive asia


Radish Uses Serialized Genre Fiction to Attract Readers, Investment

A mobile reading app that offers short original serialized fiction, Radish has raised $3 million seed money from Silicon Valley, Hollywood, and publishing industry investments. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #attract readers #silicon valley


Quick Reads seeks broader reach

This year will see Quick Reads—the adult literacy campaign founded by Baroness Rebuck in 2006—looking to greatly expand its remit. Continue reading at The Bookseller

[ The Bookseller | 2017-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #baroness rebuck


Oneworld, Nosy Crow and Jessica Kingsley lead IPG Award nominations

Nosy Crow and Faber are in the running again for IPG Publishing Awards after the shortlist was revealed today (23rd January). Continue reading at The Bookseller

[ The Bookseller | 2017-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nosy crow


Trusted Media Brands Names Reader’s Digest Publisher | People on the Move — 1.18.17

Condé Nast Entertainment appoints an SVP, InStyle adds an editor, and more... The post Trusted Media Brands Names Reader’s Digest Publisher | People on the Move — 1.18.17 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-01-19 00:00:00 UTC ]
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Audio download chart, November 2016: Reach(er) for the stars

Lee Child takes the Audible download top spot with his latest Jack Reacher adventure, Night School. Continue reading at The Bookseller

[ The Bookseller | 2016-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #night school


How The Economist is getting more reach for VR content

Virtual reality doesn’t have the big audience numbers to attract all types of brand advertisers. Publishers like The Economist are making sure their VR content is available on more platforms. While YouTube 360 and Facebook 360 are easy access for brands to get their content up, there are... Continue reading at Digiday

[ Digiday | 2016-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vr content #brand advertisers #easy access


The Boston Globe uses Facebook groups to create direct connections with readers

While many publishers are trying to forge direct connections with readers as a defense against Facebook, The Boston Globe is using the social giant itself to engage its readers. The Globe started a private Facebook group December 2 for subscribers to discuss the news. While other publishers are... Continue reading at Digiday

[ Digiday | 2016-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #readers back #readers appeared #facebook groups #boston globe #social giant


The Fidel Castro Reader: Castro, Kennedy, the Mob, and the CIA

Cuba may be an island, but the man who put it at the center of so much 20th century drama certainly wasn't. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-14 00:00:00 UTC ]
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The Fidel Castro Reader: Biographies

A dip into the PW archives reveals a slew of books about Fidel Castro, the nation he ruled, and its impact on world events. Here, we round up books about the man himself, including his autobiography. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fidel castro


The Fidel Castro Reader: Castro's Cuba, and What Comes Next

A round-up of books about Fidel Castro's rise to power, life in Cuba during the Castro regime, and what comes next after Castro's death. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fidel castro


Publishers rush out Trump and Brexit books to traumatised readers

Industry push for titles responding to this year’s shocking votes in the US and UK prompts raft of comedies and sober analysesPublishers are rushing out a raft of titles to meet demand among readers traumatised by the election of Donald Trump and the aftermath of the Brexit referendum. Titles... Continue reading at The Guardian

[ The Guardian | 2016-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #meet demand #brexit referendum #tv star #white house #political spectrum


Noir Press: Bringing Lithuanian Fiction to English Readers

‘Does a Lithuanian author stand a chance in the ocean of books on British bookshop shelves?’ Noir Press’ Stephan Collishaw says he has a good answer. Laura Sintija Černiauskaitė is the Vilnius-born, 39-year-old author who won the 2009 European Union Prize for Literature for her ‘Kvėpavimas į... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #english readers


Audio market has not reached 'full potential'

Book industry players need to work closer together to ensure the audiobook market reaches its full potential, Laurence Howell, senior director at Audible UK, told the FutureBook Conference today. Continue reading at The Bookseller

[ The Bookseller | 2016-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audio market #full potential #senior director #audible uk


Best e-readers

Folks used to think that e-readers would relegate traditional paper books to the scrapyard of the past and destroy the publishing industry as we knew it. But, in the time since the first Kindle e-reader was unveiled in 2007, the dire declarations of what effect the devices might have on our... Continue reading at PC World

[ PC World | 2016-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pretty great #easily readable #direct sunlight #models equipped #excellent choice #browsing periodicals #storing thousands #ink displays #word aficionados #market today—


Denmark’s Bogforum: Bringing Readers, Authors and Publishers Together

At Denmark's largest book fair, Bogforum, director Andreas Nordkild Poulsen is working on engaging readers and giving publishers and authors a public forum. The post Denmark’s Bogforum: Bringing Readers, Authors and Publishers Together appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #giving publishers #post denmark #public forum


International Industry Notes: Young Readers in China; Young Publishers in the US

The Shanghai Children's Book Fair opens this week with a global roster of speakers; Penguin Random House rolls out a plan to help employees pay off student loans. The post International Industry Notes: Young Readers in China; Young Publishers in the US appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #young readers #young publishers #shanghai children


Justice Department Reaffirms Reader Privacy Protections

After sending a request to Attorney General Loretta Lynch asking whether she is committed to keeping the reader privacy policy adopted by her predecessor, the department reffirrmed that it will abide by those protections. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-03 00:00:00 UTC ]
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Readers Now Voting on Ireland’s Bord Gáis Energy Book Awards

Called in promotional text “exclusively Irish, inclusive in every other sense,” the Bord Gáis Energy Book Awards shortlists are now open for readers’ votes. By Dennis Abrams | @DennisAbrams2 November 11 Is Vote Deadline he shortlists for the Bord Gáis Energy Irish Book Awards have been... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post readers