IPG looks at 'reaching readers'

A consistent brand online is the key quality publishers need, according to speakers at the... Continue reading at 'The Bookseller'

[ The Bookseller | 2013-11-15 00:00:00 UTC ]
News tagged with: #reaching readers

Other Publishing stories related to: 'IPG looks at 'reaching readers''


Nat Geo Kids’ T-Rex chatbot aims to ‘get into the mindset of readers’

National Geographic Kids is the latest publisher to jump onto Facebook Messenger bot platform, where since April there have been built 11,000 other bots from brands and publishers. Tina the T-Rex will be alive for just a week as a brand awareness tool to teach kids about dinosaurs. The publisher... Continue reading at Digiday

[ Digiday | 2016-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest publisher


Fisher takes on policy role at IPG

Richard Fisher, former managing director of academic publishing at Cambridge University, is to take on a new policy role with the Independent Publishers Guild (IPG). Continue reading at The Bookseller

[ The Bookseller | 2016-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #richard fisher #academic publishing #cambridge university


IPG Buys Inscribe Digital

In a deal that expands its ebook distribution capabilities, Independent Publishers Group has acquired ebook distributor Inscribe Digital from parent Isolation Network. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-13 00:00:00 UTC ]
More news stories like this |


North American Comics Market Reaches $1.03 Billion

The $1.03 billion figure represents the combined sales of periodical comics and graphic novel or book format comics in both the general book trade and the comics shop specialty marketplace. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #combined sales #periodical comics


As Publisher Reach on Facebook Goes Down, Video Is Going Way Up

Even as Facebook plans on de-emphasizing publisher-posted content in users' news feeds in favor of posts from friends and family, video seems to be on the way up. According to data compiled by SocialFlow, a social analytics company used by many major publishers, video content posted by... Continue reading at AdWeek

[ AdWeek | 2016-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news feeds #media companies #increasingly turning #audience engagement #anecdotal reports #rapid growth


Reach Beyond Pride Month with LGBTQ Audiences

Publishers and advertisers miss out when they only market to LGBTQ communities in June. The post Reach Beyond Pride Month with LGBTQ Audiences appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post reach


Bookshops – the reader's most reliable curator

For Independent Booksellers' Week Faber c.e.o. Stephen Page on how "bookselling in its oldness is part of the new". Continue reading at The Bookseller

[ The Bookseller | 2016-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent booksellers #stephen page


Publisher Reach on Facebook Is Down 42%

Publishers who have noticed their overall reach on Facebook has dramatically declined over the past few months can at least have peace of mind that they're not alone. According to an analysis by SocialFlow, publishers on Facebook have experienced a rapid decline in overall reach during the... Continue reading at AdWeek

[ AdWeek | 2016-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #limited number #diverse range #dark art #page views #media companies


BISG explores readers' privacy fears

“Making a Profit by Making a Difference” was the theme of this year’s Book Industry Study Group (BISG) conference, held in New York. Continue reading at The Bookseller

[ The Bookseller | 2016-06-04 00:00:00 UTC ]
More news stories like this |


DK Readers relaunches

DK has re-launched its children’s reading scheme with a new programme built for children aged three-11, which will see 10 new titles released this year. Continue reading at The Bookseller

[ The Bookseller | 2016-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading scheme #titles released


Print Ad Influence Remains Strong Among Regional Magazine Readers

Readership insights and annual award winners from the CRMA's annual conference in Denver. The post Print Ad Influence Remains Strong Among Regional Magazine Readers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #annual conference


Digital Content Next reports recommendations for reaching the ad-blocking audience

As the population of people using ad blocking software has grown, publishers are increasingly recognizing that they have to find a way to address those people a different way. Digital Content Next, a trade group for premium publishers, has shared recommendations, which came out of meetings with... Continue reading at Digiday

[ Digiday | 2016-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #digital content #trade group #user experience #growing audience #jason kint


Hesperus and Hachette reach Jonasson settlement

Hesperus Press and Hachette Book Group have reached a settlement concerning the royalty pay dispute for bestselling author Jonas Jonasson, which became public last year. Continue reading at The Bookseller

[ The Bookseller | 2016-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hesperus press


IPG Inks Deal to Import Cuban Books

In a deal tied directly to the U.S. Publishing Mission that visited the Havana Book Fair in February, IPG has signed a deal with a Peruvian book distributor to bring books by three Cuban publishers into the U.S. book market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing mission #bring books #cuban publishers #book market


BookCon 2016: Too Short for Readers, Just Right for Publishers

Publishers and attendees were pleased with the venue and the programming for BookCon 2016. While attendees were disappointed that the show was for only one day this year, publishers expressed relief. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-15 00:00:00 UTC ]
More news stories like this |


BEA 2016: Marissa Meyer and Leigh Bardugo: Fractured Fairy Tales for Gen Z Readers

We know that Marissa Meyer and Leigh Bardugo’s YA novels usually get pigeonholed as fantasy, but that catch-all doesn’t really convey the essence of the fictional worlds they’ve created and filled with males and females who are equally swashbuckling as heroic characters. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marissa meyer #leigh bardugo #ya novels


BEA 2016: Reeling In Readers: Three YA Authors Tell How It’s Done

If there’s one characteristic that fans of Sarah Maas’s Throne of Glass series, Victoria Aveyard’s Red Queen series, and Laini Taylor’s Daughter of Smoke & Bone series share, it’s this: they can’t read each installment fast enough. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ya authors #glass series #victoria aveyard #laini taylor


BEA 2016: Booksellers Talk Up Their Favorite Books for Young Readers

While there are always plenty of big books and authors from major publishers at BEA, in talking to frontline booksellers and librarians we found a lot of interest in books from smaller houses as well. Here we present a sampling of the books that especially caught the eyes of conventiongoers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big books #young readers #major publishers


Farrow becomes patron of IPG

Nigel Farrow, former chairman of Ashgate Publishing, has joined the Independent Publishers Guild as patron. Continue reading at The Bookseller

[ The Bookseller | 2016-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ashgate publishing


BEA 2016: Susan Elizabeth Phillips: Help Her Reach for the Stars

Susan Elizabeth Phillips didn’t think she’d write so many books in her Chicago Stars series of contemporary romance novels set in the world of a suburban Chicago professional football team. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
More news stories like this |