IPG looks at 'reaching readers'

A consistent brand online is the key quality publishers need, according to speakers at the... Continue reading at 'The Bookseller'

[ The Bookseller | 2013-11-15 00:00:00 UTC ]
News tagged with: #reaching readers

Other Publishing stories related to: 'IPG looks at 'reaching readers''


Publishers Find Way Into Readers' Hearts Is Through Stomachs

The digital publisher recipe for online growth: Take a dash of food video, stir in plenty of social media, heap on the branded contentthen bake a new brand.News doesn't quite monetize as well as lifestyle fare, so publishers from Mic to Time are serving up new batches of content to attract more... Continue reading at Advertising Age

[ Advertising Age | 2017-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post video #tubular labs #lifestyle publisher


Midia InkBook 8 review: This could have been a versatile e-reader had it not been built on such low-end hardware

The Midia InkBook 8 has similar dimensions to Kobo’s Aura One, measuring 6.5 by 1.3 by 8.9 inches and sporting an eight inch e-ink display. It weighs just a bit more than its Kobo counterpart, coming it at just under nine ounces. In exchange for the e-reader’s extra heft, you’ll gain a microSD... Continue reading at PC World

[ PC World | 2017-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #internal storage #kindle paperwhite #kindle oasis #operating systems


iBooks Bestsellers: Readers Dive 'Into the Water'

Readers dove head-first back into Paula Hawkins's world, with 'Into the Water' heading the latest iBooks bestseller list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ibooks bestsellers #paula hawkins


Jon McGregor | 'I tried really hard not to toy with the reader, not to lead them down the garden path'

Literary novelist Jon McGregor explains how his fifth novel in an impressive and lauded oeuvre, his first for Fourth estate, interrogates the extraordinary within the everyday. Continue reading at The Bookseller

[ The Bookseller | 2017-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jon mcgregor #fourth estate


Waterfi Waterproofed Kindle Paperwhite review: A great e-reader that’s completely protected from water damage

If waterproof is high on your checklist of e-reader must-haves, we recommend that most people consider the Kobo Aura H20. It’s a capable ebook reader designed to stand up to the occasional poolside splash or even an extended soak in a hot tub. For anyone already invested in Amazon’s extensive... Continue reading at PC World

[ PC World | 2017-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #extensive collection #comic books #attractive proposition #kindle paperwhite


George Saunders | 'My goal is not to be smart, not to show off, but to move my reader'

The Folio Prize-winning writer takes a single moment from american history and conjures his spellbinding first full-length fiction Continue reading at The Bookseller

[ The Bookseller | 2017-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #george saunders #american history


Gay readers are for life, not just anniversaries

Matt Cain, novelist and editor-in-chief of Attitude, asks where the publisher-led LGBT+ initiatives are?  Continue reading at The Bookseller

[ The Bookseller | 2017-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #matt cain


Ebook sales drop as readers favour non-fiction books

Total book sales including physical and digital books rose 6% to £3.5bn, propped up by non-fiction. Continue reading at BBC News

[ BBC News | 2017-04-27 00:00:00 UTC ]
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'Screen fatigue' sees UK ebook sales plunge 17% as readers return to print

Consumer sales down to £204m last year and are at lowest level since 2011 – when Amazon Kindle sales first took off in UK Britons are abandoning the ebook at an alarming rate with sales of consumer titles down almost a fifth last year, as “screen fatigue” helped fuel a five-year high in printed... Continue reading at The Guardian

[ The Guardian | 2017-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #screen fatigue #readers return #lowest level #alarming rate #consumer titles #jeff bezos #physical books


Publishers are seeing another big decline in reach on Facebook

A publisher's Medium post lamenting declining Facebook reach sparked agreement and concern from a wide range of publishers. The post Publishers are seeing another big decline in reach on Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post publishers #facebook appeared #wide range


Religion Publishers Reach Out to the Religiously Unaffiliated

As Americans leave traditional faiths, religion publishers are adapting their strategies reach potential readers without religious affiliations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #religion publishers


Newport Beach uses mobile technology to reach out to the hearing-impaired

Newport Beach is using mobile technology to connect deaf and hard-of-hearing people with municipal services, officials said. Officials recently placed special computer tablets at City Hall, libraries and other facilities so people who need sign-language interpretation can have an on-demand,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newport beach #mobile technology #city hall


Global Literature in Libraries Initiative: Bridging the Translation-Reader Gap

A fledgling cooperation between translators and librarians aims to bring more international literature to American library patrons. The post Global Literature in Libraries Initiative: Bridging the Translation-Reader Gap appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global literature


With World Book Day, Cambridge University Press Reaches Out to Young Book Lovers

World Book Day on Thursday typically woos young people toward reading, but Cambridge University Press wants them on the payroll. The post With World Book Day, Cambridge University Press Reaches Out to Young Book Lovers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-03-01 00:00:00 UTC ]
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Inside Teen Vogue: 'Our readers consider themselves activists'

Once known for its beauty tips, Teen Vogue has become a powerful critic of the Trump administration. What’s behind its transformation?Charlie Knoles is a 39-year-old meditation coach and father based in California. He reads Politico, ProPublica and the Wall Street Journal, and posts on Facebook... Continue reading at The Guardian

[ The Guardian | 2017-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #teen vogue #trump administration #teenage girls


Rights Watch: An Israeli Agency’s Picks for Young Readers

Literary agent Stephanie Barrouillet is preparing her rights list of French, Spanish and international children's books to showcase at the Bologna Book Fair The post Rights Watch: An Israeli Agency’s Picks for Young Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rights watch #young readers #rights list #international children


PubTech Connect: Meet Five Digital Power Players Who Know How To Reach New Audiences

Top Execs from Time Inc., HarperCollins, Mailchimp, Wired, and Vice will share the secrets of global brand growth at PTC. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pubtech connect #top execs


Mauri urges IPG publishers to 'treat time like money'

Publishers need to “update their mindsets, ways of thinking and business models" and "treat time like money" in order to survive and thrive, innovation expert Terence Mauri has said in a keynote speech at the IPG spring conference. Continue reading at The Bookseller

[ The Bookseller | 2017-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business models #keynote speech


Edward Elgar crowned Publisher of the Year at IPG Awards

Academic publisher Edward Elgar Publishing has been awarded the top honour of Fox Williams Independent Publisher of the Year Award at this year’s Independent Publishing Guild awards. Continue reading at The Bookseller

[ The Bookseller | 2017-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipg awards


Innocent's McEwan tells IPG: 'personal contact with consumers is powerful'

Businesses should not underestimate the power of personal one-to-one connections with consumers, Joe McEwan, head of digital and communities at drinks company Innocent has advised delegates to the IPG Spring Conference. Continue reading at The Bookseller

[ The Bookseller | 2017-02-09 00:00:00 UTC ]
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