IPG looks at 'reaching readers'

A consistent brand online is the key quality publishers need, according to speakers at the... Continue reading at 'The Bookseller'

[ The Bookseller | 2013-11-15 00:00:00 UTC ]
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IPG Acquires MidPoint Trade Books

IPG has aquired Midpoint Trade Books. The 22-year-old distributor of 230 small and indie publishers will have its inventory transferred to IPG’s Chicago warehouse in the first quarter of 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-04 00:00:00 UTC ]
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Continuing charm offensive, Facebook creates tool to boost news publishers’ reach on the platform

Facebook has been testing a tool with five publishers including BuzzFeed to help them improve their reach on the platform. The post Continuing charm offensive, Facebook creates tool to boost news publishers’ reach on the platform appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-27 00:00:00 UTC ]
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Wilson ready to introduce grown-up Tracy Beaker to readers old and new

Dame Jacqueline Wilson, one of the UK’s biggest-selling children’s novelists, is gearing up for the publication of one of her most anticipated books to date: My Mum Tracy Beaker. Continue reading at The Bookseller

[ The Bookseller | 2018-08-24 00:00:00 UTC ]
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Reaching the Witch Within: PW Talks with Danielle Dulsky

In her follow-up to ‘Woman Most Wild,’ Danielle Dulsky encourages female readers to reconnect with nature and rediscover their instinctive womanhood in ‘The Holy Wild.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-21 00:00:00 UTC ]
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Vintage helps new readers with Thames Clipper 'bibliotherapy'

Vintage took over two Thames Clippers last week to offer free "bibliotherapy sessions" to London passengers as part of the brand's Stories for Every Kind of Summer campaign. Continue reading at The Bookseller

[ The Bookseller | 2018-08-21 00:00:00 UTC ]
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Digital-to-Print SIPs Are Kalmbach’s Key to Attracting New Readers

Kalmbach Media’s Discover, a consumer-facing science magazine, is producing its first digital-to-print special issue publication (SIP), called Strange Science, which will feature 52 unusual, yet true, science stories, curated from some of Discover’s more popular digital articles. Published as a... Continue reading at Folio Magazine

[ Folio Magazine | 2018-08-15 00:00:00 UTC ]
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Crowdfunding target reached for cancer patient’s picture book

The team behind a picture book created by Lisa Wells, who has terminal cancer, has surpassed its initial crowdfunding target of £5,000. Continue reading at The Bookseller

[ The Bookseller | 2018-08-15 00:00:00 UTC ]
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Crowdfunding campaigns for The Lost Words reach 15

The number of crowdfunding campaigns to buy copies of Robert Macfarlane and Jackie Morris' nature anthology, The Lost Words, has now reached 15, with new campaigns in Powys, Yorkshire and Nottinghamshire. Continue reading at The Bookseller

[ The Bookseller | 2018-08-10 00:00:00 UTC ]
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Ready Reader One: Game Developers Look Toward Comics

Comics publishers and video game developers prove a natural match, with overlapping fan bases and complementary content making for eye-popping revenue opportunities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-10 00:00:00 UTC ]
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Publishers to put readers to test with Christmas puzzle-book pile-up

Publishers are preparing to hit the Christmas market hard in 2018 with a range of giftable quizzing titles. Continue reading at The Bookseller

[ The Bookseller | 2018-08-04 00:00:00 UTC ]
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Griffiths enjoys double win at Dead Good Reader Awards

Quercus author Elly Griffiths emerged triumphant at the Dead Good Reader Awards with a double win while Clare Macintosh, C J Tudor, Lee Child and Lisa Jewell also scooped awards. Continue reading at The Bookseller

[ The Bookseller | 2018-07-27 00:00:00 UTC ]
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'Promiscuous' readers meaningless to bottom line, says Monocle editor

Andrew Tuck, editor of global affairs and lifestyle magazine Monocle, has said that “promiscuous" readers are irrelevant to the company's bottom line, which is bolstered by pursuing meaningful relationships with readers. Continue reading at The Bookseller

[ The Bookseller | 2018-06-27 00:00:00 UTC ]
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How Gannett Is Putting Its Advertisers Closer to Its Readers

CANNES, France--Being able to effectively target an audience is the ultimate quest of any digital media company. That's why Gannett, publisher of USA Today, more than 100 local newspapers and a dozen national digital sites, is looking to a new product to connect brands and users. We caught up... Continue reading at AdWeek

[ AdWeek | 2018-06-25 00:00:00 UTC ]
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Decentralised, reader-centric, diverse; Markus Dohle on five years of PRH

Penguin Random House is marking its fifth anniversary since the merger that formed the publisher in 2013. Its global c.e.o. Markus Dohle discusses its achievements, and its plans for the future. Continue reading at The Bookseller

[ The Bookseller | 2018-06-25 00:00:00 UTC ]
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Sharing Stories Wherever Readers Are: Chicken Soup for the Soul in 2018

The beloved brand has been reimagined as a multiplatform media juggernaut with the classic real-life story at its core. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-22 00:00:00 UTC ]
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iBooks Bestsellers: Clinton, Patterson Share #1 As Readers Remember Bourdain

President Bill Clinton and James Patterson share a #1 bestseller in Apple's iBooks store with 'The President Is Missing,' while the late Anthony Bourdain's memoir 'Kitchen Confidential' hits #2. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-13 00:00:00 UTC ]
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BookExpo 2018: Connecting Children’s Books with Readers

Authors, publishers, and booksellers gathered for a panel discussion on efforts to reach young readers Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-05 00:00:00 UTC ]
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How German publisher Spiegel is experimenting beyond the metered paywall to drive reader revenue

"We don’t want it [paid-for content] to be too in your face." The post How German publisher Spiegel is experimenting beyond the metered paywall to drive reader revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #metered paywall