IPG looks at 'reaching readers'

A consistent brand online is the key quality publishers need, according to speakers at the... Continue reading at 'The Bookseller'

[ The Bookseller | 2013-11-15 00:00:00 UTC ]
News tagged with: #reaching readers

Other news stories related to: "IPG looks at 'reaching readers'"


The Irishman reaches 26m streams in first week, says Netflix

Martin Scorsese’s mob movie was streamed by more than 26m accounts worldwide, securing 13.2m views in its first five days in the US aloneNetflix has announced that Martin Scorsese’s new mob movie The Irishman has been watched by over 26m accounts in its first seven days on the streaming... Continue reading at The Guardian

[ The Guardian | 2019-12-11 11:39:42 UTC ]
More news stories like this | All news stories tagged with: #nielsen #running time #2m views #martin scorsese #streaming service


‘The Revisioners’ reminds us of slavery’s long reach, through the generations

Margaret Wilkerson Sexton’s new novel explores family ties and the complications of race. Continue reading at The Washington Post

[ The Washington Post | 2019-12-10 17:25:19 UTC ]
More news stories like this |


'Booker Prize is for readers first and publishers last', says Wood

Gaby Wood, literary director of the Booker Prize Foundation, has said prizes like the Booker are for readers first and foremost, and that they should be treated as an investigation rather than an act of judgement shaping the canon. Continue reading at The Bookseller

[ The Bookseller | 2019-11-25 12:59:25 UTC ]
More news stories like this | All news stories tagged with: #literary director #booker prize #gaby wood


Serving Writers and Readers: African American Publishing

From student workshops and academic conferences to literary awards and book clubs, African American literary organizations work to support writers and readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-22 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #support writers #book clubs #literary awards


YouTube Adds TV Data From Nielsen to Its Reach Planner

YouTube added television data from Nielsen to its Reach Planner, which it rolled out in April 2018 to aid brands planning their media campaigns on YouTube and other video platforms. Product manager for video ads Dacheng Zhao said in a blog post that advertisers can now see how different... Continue reading at AdWeek

[ AdWeek | 2019-11-20 18:20:54 UTC ]
More news stories like this | All news stories tagged with: #nielsen #ad spend #product manager #video platforms


Two accounts of Watergate remind readers: No one knew how it would end

Journalists Tom Brokaw and James Reston Jr. capture the tumult and uncertainty of the scandal. Continue reading at The Washington Post

[ The Washington Post | 2019-11-15 14:22:49 UTC ]
More news stories like this |


Fact-Checking Help from Readers: A Conversation with Ann Patchett on “The Dutch House”

ANN PATCHETT IS an American writer and independent bookseller who has authored eight novels, three books of nonfiction, co-authored a children’s book, and edited two books of essays. Her latest novel is The Dutch House, which was released this September. Patchett has received numerous awards and... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2019-11-12 20:00:45 UTC ]
More news stories like this | All news stories tagged with: #independent bookseller #pen/faulkner award #orange prize #american writer #dutch house #ann patchett


In Germany, Focusing on This Metric Let a Newspaper Increase Reader Loyalty (and Subscribers Too)

The German publisher DuMont didn’t always track loyalty among its readers. Instead, its editors did what many in the news Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-11-12 16:04:08 UTC ]
More news stories like this | All news stories tagged with: #german publisher


The Woman Who Brought Dostoevsky and Chekhov to English Readers

My first publication was a translation, not something I wrote myself. It was an essay in Greek about the poet C.P. Cavafy for a literary anthology of that kind of thing. Before taking up Modern Greek I had spent thousands of hours of my youth translating Homer for my studies—probably too many... Continue reading at Literrary Hub

[ Literrary Hub | 2019-11-12 09:50:58 UTC ]
More news stories like this | All news stories tagged with: #anthology #english readers


‘From Hell to Breakfast’ takes readers on a sometimes confounding journey. It’s worth the ride.

The novel opens with Dracula arguing with his girlfriend and gets weirder from there. Continue reading at The Washington Post

[ The Washington Post | 2019-11-04 21:45:57 UTC ]
More news stories like this | All news stories tagged with: #takes readers


There’s now an e-reader just for kids, and it misses what children love about books

Kids don’t feel burdened by carrying physical books; they feel girded with the tools of their own entertainment. Continue reading at The Washington Post

[ The Washington Post | 2019-11-01 11:00:00 UTC ]
More news stories like this | All news stories tagged with: #kids don


12 Of The Best Cookbook Stands for Readers and Cooks

Cookbook stands make the perfect gift and we've got the 12 best cookbook stands for readers and cooks who want to scan through books and recipes hands-free. Continue reading at Book Riot

[ Book Riot | 2019-11-01 10:36:18 UTC ]
More news stories like this | All news stories tagged with: #cookbook #perfect gift


Walker signs Sir Chris Hoy to inspire young readers

Sir Chris Hoy is publishing a new non-fiction book for children with Walker Books called Be Amazing! to show young readers nothing is impossible. Continue reading at The Bookseller

[ The Bookseller | 2019-10-30 05:49:35 UTC ]
More news stories like this | All news stories tagged with: #non-fiction book


IPG to host Brexit webinar

The Independent Publishers Guild will host a special free webinar to provide publishers with up-to-the-minute guidance on the potential impacts of Brexit on their business. Continue reading at The Bookseller

[ The Bookseller | 2019-10-23 14:54:16 UTC ]
More news stories like this | All news stories tagged with: #publishers guild #potential impacts #provide publishers


Digiday Research: Reader revenue is the top publisher priority for 2020

Growing direct reader revenue remains the biggest priority for publishers heading into 2020. The post Digiday Research: Reader revenue is the top publisher priority for 2020 appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-22 04:01:38 UTC ]
More news stories like this | All news stories tagged with: #top publisher #reader revenue #digiday research


Facebook Reaches Deal With Wall Street Journal Publisher, Others for News Section

News Corp has reached a deal to let Facebook Inc. feature headlines from The Wall Street Journal and other Dow Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-21 14:49:53 UTC ]
More news stories like this | All news stories tagged with: #news corp


Kindle Kids Edition -- Amazon launches ebook reader for younger bookworms

Amazon has launched a child-friendly version of its Kindle ereader -- the Kindle Kids Edition. At $110, this special edition device is slightly more expensive than the cheapest Kindle, but it has one massive advantage that will appeal to parents, kids and others: it is free from ads. But there... Continue reading at Betanews

[ Betanews | 2019-10-07 15:55:49 UTC ]
More news stories like this | All news stories tagged with: #ebook reader #kindle #encourage reading #including access #young readers #cheapest kindle #amazon announces


Rankin, Braithwaite and Killing Eve win Amazon Publishing Readers’ Awards

Crime heavyweight Ian Rankin, Booker longlisted Braithwaite and "Killing Eve" were among the winners of the 9 Amazon Publishing Readers’ Awards on Saturday night. Continue reading at The Bookseller

[ The Bookseller | 2019-09-30 00:14:17 UTC ]
More news stories like this | All news stories tagged with: #amazon publishing


For One Day, Hulu Is Picking Up the Tab for Adweek Readers

As a lowly editorial assistant, Aidy Bryant is hustling to break into the publishing world on the Hulu series Shrill. So it's fitting that the streaming service is making journalism more accessible for everyone. For today only, Hulu is offering everyone free access to all of Adweek's content.... Continue reading at AdWeek

[ AdWeek | 2019-09-23 04:01:50 UTC ]
More news stories like this | All news stories tagged with: #publishing world #free access #streaming service


‘What’s taking so long?’: children’s books still neglect BAME readers, finds study

Although picture has improved since 2017, research shows that last year only 4% of books for the youngest readers featured a minority ethnic heroIn most children’s books, according to one London primary school pupil, “people are peach”. Another feels there are “no black people” in the stories... Continue reading at The Guardian

[ The Guardian | 2019-09-19 11:15:59 UTC ]
More news stories like this | All news stories tagged with: #research shows #finds study #main characters #black people #children aged