IPG looks at 'reaching readers'

A consistent brand online is the key quality publishers need, according to speakers at the... Continue reading at 'The Bookseller'

[ The Bookseller | 2013-11-15 00:00:00 UTC ]
News tagged with: #reaching readers

Other news stories related to: "IPG looks at 'reaching readers'"


Handbooks for Health and Happiness from Reader's Digest

With new editions of two popular books, Reader's Digest presents accessible guides to healthy, holistic living. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-02-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #popular books


Declining Facebook reach squeezes publishers’ branded-content business

Declining organic reach and increasingly demanding marketers have compelled publishers to spend more on branded-content distribution on Facebook. The post Declining Facebook reach squeezes publishers’ branded-content business appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-22 00:00:00 UTC ]
More news stories like this |


Readers to Choose ‘Golden Man Booker Prize’: 50 Years of Winners

Resurfacing many lesser-known Man Booker Prize for Fiction winners of the past, the Booker Foundation opens a crowdsourced competition to select the best of the best of 50 years. The post Readers to Choose ‘Golden Man Booker Prize’: 50 Years of Winners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-02-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #fiction winners #post readers


Australian Publishers Association to license IPG Skills Hub

The Independent Publishers Guild (IPG) and Australian Publishers Association (APA) have agreed a deal to license content from the IPG’s Skills Hub to publishers in Australia. Continue reading at The Bookseller

[ The Bookseller | 2018-02-20 00:00:00 UTC ]
More news stories like this |


Google Debuts AMP Stories for Mobile Readers

AMP Stories. Credit: GoogleGoogle has launched AMP Stories, a feature that lets publishers create content similiar to Instagram Stories, but for mobile websites.AMP, short for Accelerated Mobile Page, loads content extremely fast. The open-source project was led by Google roughly two years ago,... Continue reading at Advertising Age

[ Advertising Age | 2018-02-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #conde nast #google makes #instagram stories #mobile readers #mobile websites


Sexual Harassment In Children's Publishing Reaches a Crisis Point

Jay Asher, David Díaz, and others have been accused of sexual harassment and abuse in the comments section of a January 'School Library Journal' article as the Society of Children’s Book Writers and Illustrators deals with an unfolding controversy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-02-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book writers #comments section #jay asher #crisis point #sexual harassment


Nosy Crow scoops five nominations for IPG Awards

Nosy Crow and Bloomsbury dominate the IPG Independent Publishing Awards shortlists, alongside various radical publishers such as Verso and Zed Books. Continue reading at The Bookseller

[ The Bookseller | 2018-02-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #zed books #nosy crow #ipg awards


Readers are Going ‘Nuts’ for the Top 5 Recalled Ads in Men’s Magazines

Shoes, watches, sweaters and... pistachios resonate with readers. The post Readers are Going ‘Nuts’ for the Top 5 Recalled Ads in Men’s Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-02-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #magazines appeared #post readers


DC Unveils Young Reader Graphic Novel Imprints

DC Entertainment has recruited a lineup of notable authors to produce stories for two new graphic novel imprints for young readers: DC Ink for teens and DC Zoom for middle graders. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-02-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #dc zoom #young readers #dc entertainment


Bath Spa creates ghost tale which personalises to every reader

A two-year literature research project at Bath Spa University has culminated in a digital ghost story which personalises the “haunting” to each reader through their mobile phone. Continue reading at The Bookseller

[ The Bookseller | 2018-01-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #mobile phone


Walmart partners with Rakuten to broaden Kobo's US reach

Kobo's parent company Rakuten has struck a "strategic alliance" with Walmart which will see the ebook retailer broaden its customer base in the US. Continue reading at The Bookseller

[ The Bookseller | 2018-01-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #customer base #strategic alliance


‘Reach does not equal revenue’: A Digiday+ Slack town hall with Fatherly COO Michael Wertheim

Fatherly COO Michael Wertheim discussed the fallout from Facebook’s latest algorithm changes for publishers, diversification of traffic sources and more. The post ‘Reach does not equal revenue’: A Digiday+ Slack town hall with Fatherly COO Michael Wertheim appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #latest algorithm #post reach


Ken Clarke to headline IPG spring conference

Veteran politician Ken Clarke is to give the keynote speech at the Independent Publishers Guild's (IPG) Annual Spring Conference in March. Continue reading at The Bookseller

[ The Bookseller | 2018-01-12 00:00:00 UTC ]
More news stories like this |


NBF, NYC Partner on Raising Readers Initiative

The National Book Foundation will launch an adult-focused reading initiative, Raising Readers, after receiving one of seven 2018 Mayor's Grants for Cultural Impact from the New York City Department of Cultural Affairs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-01-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #cultural impact


How Facebook Ads Are Helping These 2 Retailers Reach New Audiences

It's no secret that Facebook is a great way for retailers to target and reach audiences. In a blog post published today, Facebook details just how well holiday campaign ads worked for retailers. Overall, Facebook saw online mobile conversions increase 64 percent across its ad partners on Cyber... Continue reading at AdWeek

[ AdWeek | 2018-01-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #cyber monday #ad partners #reach audiences #facebook details #facebook ads


Helsinki’s Nina Paavolainen on ‘Good Readers’ in Finland’s ‘Endless Forest’

As the agency that her publishing house has formed with two cordial competitors reaches its first year, Teos' CEO Nina Paavolainen says she's optimistic about seeing Finland's literature find more international traction in 2018. The post Helsinki’s Nina Paavolainen on ‘Good Readers’ in Finland’s... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-01-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #nina paavolainen


No more library fines for most young readers in L.A. County

Leilany Medina, 11, loves books so much that she’d like to become a librarian. But even she sometimes forgets to return books on time, especially if she hasn’t quite finished. And she’s racked up some late fines. But local libraries are providing a way out for such book lovers, and creating new... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-12-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book lovers #local libraries #return books #young readers #library fines


iBooks Bestsellers: Readers Still Like It 'Darker'

The top slot in Apple's iBooks store seems to have turned to stone in the past few weeks, as E.L. James maintains her grip once more with 'Darker.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ibooks store #top slot #ibooks bestsellers


Is literary fiction in trouble? Readers and authors respond

The Arts Council England report has set the internet ablaze – but are sales of literary fiction in decline because of snobbery, bad writing or Candy Crush?News: Literary fiction in crisis as sales drop dramaticallyArts Council England has sounded the alarm for literary fiction with a report... Continue reading at The Guardian

[ The Guardian | 2017-12-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #retail chains #decision making


2017 Update: Book Aid International Progress ‘Inspiring Readers’ in Africa

In its four-year bid to benefit 310 public primary schools in Africa, Book Aid International reports reaching almost 99,000 students' classrooms this year. The post 2017 Update: Book Aid International Progress ‘Inspiring Readers’ in Africa appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-12-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #africa appeared