IPG looks at 'reaching readers'

A consistent brand online is the key quality publishers need, according to speakers at the... Continue reading at 'The Bookseller'

[ The Bookseller | 2013-11-15 00:00:00 UTC ]
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Religion Publishers Reach Out to the Religiously Unaffiliated

As Americans leave traditional faiths, religion publishers are adapting their strategies reach potential readers without religious affiliations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-24 00:00:00 UTC ]
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Newport Beach uses mobile technology to reach out to the hearing-impaired

Newport Beach is using mobile technology to connect deaf and hard-of-hearing people with municipal services, officials said. Officials recently placed special computer tablets at City Hall, libraries and other facilities so people who need sign-language interpretation can have an on-demand,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-03-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #city hall #mobile technology #newport beach

With World Book Day, Cambridge University Press Reaches Out to Young Book Lovers

World Book Day on Thursday typically woos young people toward reading, but Cambridge University Press wants them on the payroll. The post With World Book Day, Cambridge University Press Reaches Out to Young Book Lovers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-03-01 00:00:00 UTC ]
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Global Literature in Libraries Initiative: Bridging the Translation-Reader Gap

A fledgling cooperation between translators and librarians aims to bring more international literature to American library patrons. The post Global Literature in Libraries Initiative: Bridging the Translation-Reader Gap appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-03-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #global literature

Inside Teen Vogue: 'Our readers consider themselves activists'

Once known for its beauty tips, Teen Vogue has become a powerful critic of the Trump administration. What’s behind its transformation?Charlie Knoles is a 39-year-old meditation coach and father based in California. He reads Politico, ProPublica and the Wall Street Journal, and posts on Facebook... Continue reading at The Guardian

[ The Guardian | 2017-02-25 00:00:00 UTC ]
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Rights Watch: An Israeli Agency’s Picks for Young Readers

Literary agent Stephanie Barrouillet is preparing her rights list of French, Spanish and international children's books to showcase at the Bologna Book Fair The post Rights Watch: An Israeli Agency’s Picks for Young Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-02-23 00:00:00 UTC ]
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PubTech Connect: Meet Five Digital Power Players Who Know How To Reach New Audiences

Top Execs from Time Inc., HarperCollins, Mailchimp, Wired, and Vice will share the secrets of global brand growth at PTC. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-17 00:00:00 UTC ]
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Mauri urges IPG publishers to 'treat time like money'

Publishers need to “update their mindsets, ways of thinking and business models" and "treat time like money" in order to survive and thrive, innovation expert Terence Mauri has said in a keynote speech at the IPG spring conference. Continue reading at The Bookseller

[ The Bookseller | 2017-02-10 00:00:00 UTC ]
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Edward Elgar crowned Publisher of the Year at IPG Awards

Academic publisher Edward Elgar Publishing has been awarded the top honour of Fox Williams Independent Publisher of the Year Award at this year’s Independent Publishing Guild awards. Continue reading at The Bookseller

[ The Bookseller | 2017-02-10 00:00:00 UTC ]
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Innocent's McEwan tells IPG: 'personal contact with consumers is powerful'

Businesses should not underestimate the power of personal one-to-one connections with consumers, Joe McEwan, head of digital and communities at drinks company Innocent has advised delegates to the IPG Spring Conference. Continue reading at The Bookseller

[ The Bookseller | 2017-02-09 00:00:00 UTC ]
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Singapore’s Publishers, Booksellers, and Readers Come Together for #BuySingLit

Having welcomed Frankfurt Book Fair's StoryDrive Asia in November, Singapore is preparing its first #BuySingLit focus on local author awareness this month. The post Singapore’s Publishers, Booksellers, and Readers Come Together for #BuySingLit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-02-03 00:00:00 UTC ]
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Radish Uses Serialized Genre Fiction to Attract Readers, Investment

A mobile reading app that offers short original serialized fiction, Radish has raised $3 million seed money from Silicon Valley, Hollywood, and publishing industry investments. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-31 00:00:00 UTC ]
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Oneworld, Nosy Crow and Jessica Kingsley lead IPG Award nominations

Nosy Crow and Faber are in the running again for IPG Publishing Awards after the shortlist was revealed today (23rd January). Continue reading at The Bookseller

[ The Bookseller | 2017-01-24 00:00:00 UTC ]
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Trusted Media Brands Names Reader’s Digest Publisher | People on the Move — 1.18.17

Condé Nast Entertainment appoints an SVP, InStyle adds an editor, and more... The post Trusted Media Brands Names Reader’s Digest Publisher | People on the Move — 1.18.17 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-01-19 00:00:00 UTC ]
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Audio download chart, November 2016: Reach(er) for the stars

Lee Child takes the Audible download top spot with his latest Jack Reacher adventure, Night School. Continue reading at The Bookseller

[ The Bookseller | 2016-12-22 00:00:00 UTC ]
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How The Economist is getting more reach for VR content

Virtual reality doesn’t have the big audience numbers to attract all types of brand advertisers. Publishers like The Economist are making sure their VR content is available on more platforms. While YouTube 360 and Facebook 360 are easy access for brands to get their content up, there are... Continue reading at Digiday

[ Digiday | 2016-12-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #easy access #brand advertisers #vr content

The Boston Globe uses Facebook groups to create direct connections with readers

While many publishers are trying to forge direct connections with readers as a defense against Facebook, The Boston Globe is using the social giant itself to engage its readers. The Globe started a private Facebook group December 2 for subscribers to discuss the news. While other publishers are... Continue reading at Digiday

[ Digiday | 2016-12-20 00:00:00 UTC ]
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The Fidel Castro Reader: Biographies

A dip into the PW archives reveals a slew of books about Fidel Castro, the nation he ruled, and its impact on world events. Here, we round up books about the man himself, including his autobiography. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-14 00:00:00 UTC ]
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