IPG looks at 'reaching readers'

A consistent brand online is the key quality publishers need, according to speakers at the... Continue reading at 'The Bookseller'

[ The Bookseller | 2013-11-15 00:00:00 UTC ]
News tagged with: #reaching readers

Other news stories related to: "IPG looks at 'reaching readers'"


Digital Content Next reports recommendations for reaching the ad-blocking audience

As the population of people using ad blocking software has grown, publishers are increasingly recognizing that they have to find a way to address those people a different way. Digital Content Next, a trade group for premium publishers, has shared recommendations, which came out of meetings with... Continue reading at Digiday

[ Digiday | 2016-05-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #jason kint #growing audience #user experience #trade group #digital content #premium publishers


Hesperus and Hachette reach Jonasson settlement

Hesperus Press and Hachette Book Group have reached a settlement concerning the royalty pay dispute for bestselling author Jonas Jonasson, which became public last year. Continue reading at The Bookseller

[ The Bookseller | 2016-05-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hesperus press


IPG Inks Deal to Import Cuban Books

In a deal tied directly to the U.S. Publishing Mission that visited the Havana Book Fair in February, IPG has signed a deal with a Peruvian book distributor to bring books by three Cuban publishers into the U.S. book market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book market #cuban publishers #bring books #publishing mission


BookCon 2016: Too Short for Readers, Just Right for Publishers

Publishers and attendees were pleased with the venue and the programming for BookCon 2016. While attendees were disappointed that the show was for only one day this year, publishers expressed relief. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-15 00:00:00 UTC ]
More news stories like this |


BEA 2016: Marissa Meyer and Leigh Bardugo: Fractured Fairy Tales for Gen Z Readers

We know that Marissa Meyer and Leigh Bardugo’s YA novels usually get pigeonholed as fantasy, but that catch-all doesn’t really convey the essence of the fictional worlds they’ve created and filled with males and females who are equally swashbuckling as heroic characters. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ya novels #leigh bardugo #marissa meyer


BEA 2016: Reeling In Readers: Three YA Authors Tell How It’s Done

If there’s one characteristic that fans of Sarah Maas’s Throne of Glass series, Victoria Aveyard’s Red Queen series, and Laini Taylor’s Daughter of Smoke & Bone series share, it’s this: they can’t read each installment fast enough. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #laini taylor #victoria aveyard #glass series #ya authors


BEA 2016: Booksellers Talk Up Their Favorite Books for Young Readers

While there are always plenty of big books and authors from major publishers at BEA, in talking to frontline booksellers and librarians we found a lot of interest in books from smaller houses as well. Here we present a sampling of the books that especially caught the eyes of conventiongoers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #major publishers #young readers #big books


BEA 2016: Susan Elizabeth Phillips: Help Her Reach for the Stars

Susan Elizabeth Phillips didn’t think she’d write so many books in her Chicago Stars series of contemporary romance novels set in the world of a suburban Chicago professional football team. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
More news stories like this |


Farrow becomes patron of IPG

Nigel Farrow, former chairman of Ashgate Publishing, has joined the Independent Publishers Guild as patron. Continue reading at The Bookseller

[ The Bookseller | 2016-05-11 00:00:00 UTC ]
More news stories like this |


IPG Expands Print-On-Demand Services

The distributor has cut deals with Bookmasters and Edwards Brothers Malloy, moves that give the distributor an agreement with every major print-on-demand company in the market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #cut deals


IPG inks bursary scheme

The Independent Publishers Guild (IPG) has launched a £5,000 bursary to aid the professional development of “talented staff ” working for its members. Continue reading at The Bookseller

[ The Bookseller | 2016-04-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #professional development


Facebook delivers new ways for publishers make money (and get readers) from Instant Articles

Facebook is trying to sweeten the deal for Instant Articles publishers. At its F8 developers conference today. the social network showed off expected new video ads, which can go right into Instant Articles. It also discussed its new branded content policies, which allow publishers to create... Continue reading at Digiday

[ Digiday | 2016-04-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #video ads


Amazon Introduces Kindle Oasis Premium E-reader

The Kindle Oasis is the eighth edition of Amazon's Kindle e-reading devices and is designed to be lighter, thinner and offers a new dual battery system. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #kindle oasis


YouNow is the latest platform publishers are using to reach young audiences

Before Facebook Live, there was YouNow, a live streaming social platform that’s gained the attention of publishers including Refinery29, The Huffington Post and MTV. The 4-year-old platform's appeal is its live, interactive format that offers the chance for publishers to expose their brands to... Continue reading at Digiday

[ Digiday | 2016-04-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #comfort zone #huffington post #facebook live


Random House Germany Courts Romance Readers

Random House Germany recently launched an online community for romance readers and a literary festival to connect romance writers to their fans. The post Random House Germany Courts Romance Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-04-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #literary festival #romance readers #online community


AWP 2016 in Photos: Publishers, Writers, and Readers Meet Up in L.A.

Photos from the book fair and panels at the Association of Writers and Writing Programs annual conference, held this year at the L.A. Convention center in downtown Los Angeles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #convention center #book fair


TubeMogul Partners With Facebook to Help Brands Extend TV Audience Reach to Digital

Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform. Emeryville, Calif.-based TubeMogul's new integration with Facebook allows a brand to hit a... Continue reading at AdWeek

[ AdWeek | 2016-03-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publisher side #marketing budget


France’s Short Édition Lengthens Its Reach

French publisher Short Édition is quickly capitalizing on the popularity of its short-story dispensers, more than doubling the number since their November debut and getting one into one of California's best-known cafés. The post France’s Short Édition Lengthens Its Reach appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #post france


Patterson to target new readers with brief 'BookShots'

James Patterson is to target new avenues for selling books with a series of shorter, cheaper novels he is calling BookShots, the New York Times has reported. Continue reading at The Bookseller

[ The Bookseller | 2016-03-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #selling books #james patterson


Harry Potter's female readers now driving the boom in 'grip lit'

Millennial women who grew up reading JK Rowling’s wizard series are driving sales in other genres as they reach their 20s and 30s, according to recent researchThe women switched on to books by Harry Potter are shaping the literary world, according to new research, boosting the market in... Continue reading at The Guardian

[ The Guardian | 2016-03-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #helping drive #including ebooks #literary fiction #fiction sales #clean eating #literary world #millennial women