IPG looks at 'reaching readers'

A consistent brand online is the key quality publishers need, according to speakers at the... Continue reading at 'The Bookseller'

[ The Bookseller | 2013-11-15 00:00:00 UTC ]
News tagged with: #reaching readers

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Fenwick:'authors have best reader knowledge'

Authors are not used enough in marketing and publicity by publishers, writer Liz Fenwick has claimed. Speaking at The Bookseller's Marketing and Publicity conference Fenwick, who is published by Orion, said that she thought in general publishers did not speak enough to authors, or on a regular... Continue reading at The Bookseller

[ The Bookseller | 2015-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily basis


German Ebook Sales Reaches 4.3% Of Overall Book Market

Statistics from the publishers association show that German ebook sales has stabilized, with prices dropping year over year, and print sales are up. The post German Ebook Sales Reaches 4.3% Of Overall Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market #print sales


Harlequin launches reader rewards programme in US

Harlequin is offering its readers in the US and Canada rewards such as autographed books via a new rewards programme. Readers can sign up to Harlequin My Rewards via the dedicated website www.harlequinmyrewards.com and earn rewards by buying books or sharing book information, including book... Continue reading at The Bookseller

[ The Bookseller | 2015-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rewards programme #buying books


Amazon, PRH Reach Sales Deal

Amazon has signed new long-term sales agreements with Penguin Random House in both the U.S and U.K. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-17 00:00:00 UTC ]
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Hawkins and Nesbo shortlisted on Dead Good Reader Awards

Paula Hawkins, Steve Cavanagh, Clare Mackintosh and Jo Nesbo are among the writers who have picked up two shortlistings apiece for the inaugural Dead Good Reader Awards. The awards, nominated and voted for by readers, will be presented in Harrogate this July at the Theakstons Old Peculier Crime... Continue reading at The Bookseller

[ The Bookseller | 2015-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paula hawkins #steve cavanagh #clare mackintosh #jo nesbo #crime writing


Is Indonesia a “Land Without Readers?”

Indonesia has a 93% literacy rate, but only a nascent book culture and few translations, all of which are slowing preparations for the Frankfurt Book Fair. The post Is Indonesia a “Land Without Readers?” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-06 00:00:00 UTC ]
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Harris appointed IPG president

Jonathan Harris is the new honorary president of the Independent Publishers Guild. Harris joined the IPG in 2000 shortly after setting up his publishing company, Learning Matters, which he sold to SAGE in 2011. His experience in publishing includes the launch of Blackstone Press and being m.d.... Continue reading at The Bookseller

[ The Bookseller | 2015-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jonathan harris #learning matters


BEA debates 'power shift' to authors and readers

The theme of the International Digital Publishing Forum conference on day one at Book Expo in New York was “Putting Readers First,” but whether power has shifted from publishers and retailers to readers - asserted in a keynote by Canelo Publishing’s Michael Bhaskar - was quickly challenged by... Continue reading at The Bookseller

[ The Bookseller | 2015-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #putting readers #richard charkin #book expo #canelo publishing


Where’s Waldo the Reader? Book Discovery Tactics from IDPF

Executives from Goodreads, HarperCollins, and Penguin Random House shared book discovery tactics in the age of overload at BEA's IDPF conference on Tuesday. The post Where’s Waldo the Reader? Book Discovery Tactics from IDPF appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-28 00:00:00 UTC ]
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BEA 2015: Early Favorites for Young Readers

As booksellers, librarians, and publishers descended on the Javits Center for the first full day of BookExpo America, there was strong early interest across all age ranges and genres, including adult books with YA crossover and vice versa. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #young readers #javits center #full day #bookexpo america #vice versa


BEA 2015: Amazon: Is It Good For Readers?

The impact of Amazon on the book business is a longstanding, ongoing debate. But is Amazon good for readers? That’s the topic of this afternoon’s discussion at this year’s International Digital Publishing Forum conference. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book business


Is Amazon Good for Readers?

A panel at the IDPF Digital Book Conference this Wednesday asks, is Amazon good for readers? Tell us what you think. The post Is Amazon Good for Readers? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-26 00:00:00 UTC ]
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How To Become a Better Reader in 10 Steps

Gretchen Rubin, author of "The Happiness Project," on how to become a better reader. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gretchen rubin #happiness project


IPG launches skills foundation

The Independent Publishers Guild is to launch a charitable body aimed at improving the skills and business practices of its members. The IPG Foundation will fund a series of programmes including one-on-one mentoring, leadership coaching, apprenticeships and “a whole package of professional... Continue reading at The Bookseller

[ The Bookseller | 2015-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business practices


Amazon, HarperCollins reach print and ebook deal

Amazon.com Inc. and HarperCollins Publishers have agreed to a multiyear deal covering the sale of print and ebooks, the latest agreement between the Web retailer and a major publishing house... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2015-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook deal #harpercollins publishers


HC, Amazon Reach Terms Agreement

HarperCollins issued a statement late Monday confirming it has reached an agreement with Amazon over sales terms. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-13 00:00:00 UTC ]
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Penguin Young Readers Partners with Smithsonian Institution

The Smithsonian Institution and Penguin Young Readers are collaborating on a new series of narrative non-fiction books riffing on the Smithsonian experience The post Penguin Young Readers Partners with Smithsonian Institution appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-09 00:00:00 UTC ]
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Expanding Your Content’s Reach In a Post-Print Era

A Q&A with Doug Grinspan, associate publisher of WIRED. The post Expanding Your Content’s Reach In a Post-Print Era appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post expanding #associate publisher


How Marketers Can Reach Mobile-Obsessed Multicultural Millennials

"We try to heavy up in mobile because we know the consumption is there," said Vilma Vale-Brennan, managing partner-multicultural lead at media agency MEC North America.Once consumers move to a mobile device, however, they're harder to reach with targeted ads. Tracking systems -- referred to... Continue reading at Advertising Age

[ Advertising Age | 2015-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile device #mobile devices #targeted ads


The Girl on the Train reaches number one

Paula Hawkins’ The Girl on the Train (Doubleday) climbs sixteen places to claim the UK number one on the Official Top 50 in its 11th week on the chart. Continue reading at The Bookseller

[ The Bookseller | 2015-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paula hawkins #uk number