IPG looks at 'reaching readers'

A consistent brand online is the key quality publishers need, according to speakers at the... Continue reading at 'The Bookseller'

[ The Bookseller | 2013-11-15 00:00:00 UTC ]
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IPG becomes member of PLS

The Independent Publishers Guild (IPG) has become a member of the Publishers Licensing Society (PLS), meaning IPG members will now have a stronger voice in the area of collective licensing and the management of rights. The IPG will be the first new member to join the society since it was... Continue reading at The Bookseller

[ The Bookseller | 2015-09-25 00:00:00 UTC ]
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Readers Drawn to SIBA's First Consumer Day

More than 150 consumers attended SIBA's Triangle Reads, SIBA's first consumer day at its annual trade show September 20. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-25 00:00:00 UTC ]
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Startup Serial Box Wants To Be the 'HBO for Readers'

A new company founded by a former Penguin Random House digital exec is making a big bet on original, serialized digital fiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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In Delhi, New Bookstore at the Metro Gets Readers When They Ride

The Hindustan Times reports the Sahitya Akademi's first bookstore outside a Delhi Metro station is doing a booming business selling literature. The post In Delhi, New Bookstore at the Metro Gets Readers When They Ride appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-09-17 00:00:00 UTC ]
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The Red-Hot Adult Coloring Book Trend Reaches Religion and Spirituality

Adult coloring books come with Hindu, Buddhist, and Christian themes from religion publishers this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-08 00:00:00 UTC ]
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Author Combines Mobile Gaming, Fantasy Fiction to Lure Readers

Alane Adams worked for years as an accountant at her family’s business, but she always believed that one day she’d get back to her first two loves: reading and writing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
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Jellybooks: Tracking Reader Engagement for Better Marketing

Andrew Rhomberg explains how Jellybooks smart software embedded in ebook ARCs allows publishers to unobtrusively glean crucial pre-pub data from readers. The post Jellybooks: Tracking Reader Engagement for Better Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-26 00:00:00 UTC ]
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Mobile Readers Abound; the Ads, Not So Much

Traditional and online publishers are struggling to cash in on their surging mobile traffic, raising questions about their future growth as consumers increasingly turn to smartphones and tablets for media. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-08-24 00:00:00 UTC ]
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Twitter Gives Promoted Tweets and Video Ads More Mobile Reach

In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it. During an earnings call at the time, Costolo was trying to explain why the company's persistent user-growth... Continue reading at AdWeek

[ AdWeek | 2015-08-20 00:00:00 UTC ]
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Reading Rainbow: Hoping to Engage Lifelong Readers Through Licensing

For the first time in its 30-plus-year history, the Reading Rainbow brand is strategically entering the licensing arena, with assistance from its new licensing agent, Brand Central. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-13 00:00:00 UTC ]
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Periscope's live streaming video reaches nearly 2 million users daily

Now that Facebook is getting into streaming (soon for non-celebs too) and even Google/YouTube is taking notice, the folks at Twitter-owned Periscope are publishing some stats to let us know where the bar is for live video apps. In a blog post on Me... Continue reading at Engadget

[ Engadget | 2015-08-13 00:00:00 UTC ]
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Some Disappointed Readers Get Refunds for Harper Lee Novel

Readers feeling duped by HarperCollins' promotion of Harper Lee's new novel are getting refunds for their trouble from at least one bookseller in Michigan. The post Some Disappointed Readers Get Refunds for Harper Lee Novel appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-06 00:00:00 UTC ]
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E-Readers and Erotica Are a Perfect Match

E-readers and digital publishing continue to foster the market for the hardest forms of erotic fiction, a market traditional publishers fail to serve. The post E-Readers and Erotica Are a Perfect Match appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-06 00:00:00 UTC ]
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World's first braille smartwatch is an ebook reader and more

On the surface, Dot sounds like a fairly standard smartwatch: It resembles a Fitbit and features a messaging system, navigation functions, Bluetooth 4.0, an alarm and, of course, a timepiece. Dot is remarkable because it's a braille smartwatch -- t... Continue reading at Engadget

[ Engadget | 2015-08-03 00:00:00 UTC ]
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Orbile Promises Mexican Readers Ebook Ecstacy

Orbile, a new Mexican ebookselling platform created by Kobo and bookstore chains Gandhi and Libreria Porrúa, will offer 70k ebooks on launch in September. The post Orbile Promises Mexican Readers Ebook Ecstacy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-01 00:00:00 UTC ]
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'Circling the Sun' takes readers on a flight with Beryl Markham

'Circling the Sun' by bestselling author Paula McLain ('The Paris Wife') elaborates on the life of another fascinating woman. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-07-27 00:00:00 UTC ]
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A Reader’s Guide to Pope Francis’s Second Encyclical ‘Laudato Si’

PW compiled a list of noteworthy publications of Pope Francis's second encyclical 'Laudato Si: On Care For Our Common Home.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-27 00:00:00 UTC ]
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How Bloomberg monetizes readers who arrive from social media

Its social audience growing, Bloomberg Media Group is selling a product that lets advertisers target its audience that comes from those platforms. It's a counterintuitive move, as social audiences tend to be less engaged than direct ones. For advertisers that want to reach a social audience,... Continue reading at Digiday

[ Digiday | 2015-07-27 00:00:00 UTC ]
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How Dr. Seuss is still bringing rhymes and pictures to readers (+video)

'What Pet Should I Get?': New illustrations, books, and exhibits are still to come from Dr. Seuss, 24 years after his death. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-07-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bringing rhymes


How Dr. Seuss is still bringing rhymes and pictures to readers

'What Pet Should I Get?': New illustrations, books, and exhibits are still to come from Dr. Seuss, 24 years after his death. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-07-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #bringing rhymes