A consistent brand online is the key quality publishers need, according to speakers at the... Continue reading at 'The Bookseller'
[ The Bookseller | 2013-11-15 00:00:00 UTC ]
News tagged with:
#reaching readers
Apple will make its mobile news app available to publishers of all sizes starting this week, increasing the pool of content as the tech giant competes with rivals Facebook and Google for the attention of smartphone readers.Smaller media companies, even independent bloggers, can obtain editing... Continue reading at Advertising Age
[ Advertising Age | 2016-03-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#announced partnerships
#select group
#media outlets
#news junkies
BuzzFeed's made a name for itself with a cross-platform distribution model that relies heavily on publishing to social platforms. Now, it's looking to leverage that reach for more brand dollars. During a keynote at South by Southwest Interactive, BuzzFeed's marketing chief Frank Cooper unveiled... Continue reading at AdWeek
[ AdWeek | 2016-03-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#third-party measurement
#small portion
#amy poehler
#ad unit
Twitter will automatically take mobile users who click links in its Moments section to sped-up AMP pages every time it's possible, the company said Wednesday, lending momentum to the effort to improve the mobile web experience.Accelerated Mobile Pages, or AMP for short, deliver content at near... Continue reading at Advertising Age
[ Advertising Age | 2016-03-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#mobile pages
#web page
#javascript tags
#deliver content
Typically it's tougher for paywalled publishers to capitalize on the additional scale the likes of third-party platforms like Facebook can offer. But the Financial Times is "experimenting in earnest" with new ways to unlock the reach potential of the major platforms, but without undermining its... Continue reading at Digiday
[ Digiday | 2016-03-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#major platforms
#third-party platforms
#financial times
#post reach
Apple's last shot at avoiding a $450 million ebook price fixing settlement just went out the window. The US Supreme Court has declined to hear Apple's challenge of an appeals court decision that left the company on the hook for allegedly conspiring... Continue reading at Engadget
[ Engadget | 2016-03-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#supreme court
#hear apple
Seuss's birthday on March 2 is celebrated as Read Across America Day, in which book-based activities take place at schools and celebrities encourage children to pick up a title. How have Seuss's works appealed to generations? Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-03-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#readers today
Brexit will lead to “gross uncertainty, legal challenge and mess”, former business secretary Vince Cable has told the IPG Conference today in a discussion about the creative industries and business. Continue reading at The Bookseller
[ The Bookseller | 2016-03-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#creative industries
#legal challenge
Publishers need to do a “much better job of catering to underrepresented groups” as they have a responsibility to “represent the experiences of their broad readership”, Elsevier chariman Youngsuk Chi has told the IPG Conference. Continue reading at The Bookseller
[ The Bookseller | 2016-03-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ipg conference
#diverse audiences
Ahead of her appearance on March 7 in a Digital Book World practicum, Nielsen's Jo Henry talks about the new importance of knowing the target reader. The post Bringing the Reader Into Focus at DBW: Jo Henry on Your Consumer appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#jo henry
#post bringing
Harbor City Narbonne basketball Coach Anthony Hilliard is always smiling while wearing a suit and tie at games. Nothing seems to faze him, even when seemingly half of his team was busy playing for the state champion football team. He knew those players eventually would return, get into basketball... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-02-28 00:00:00 UTC ]
More news stories like this |
A decade ago, the received wisdom was that digital technologies would transform how children read; how has that borne out? Continue reading at The Bookseller
[ The Bookseller | 2016-02-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#children read
#digital technologies
#decade ago
Vicky Featherstone, Zia Haider Rahman and Peter Stothard will be joining Maureen Freely and Antonia Fraser as judges of the 2016 PEN Pinter Prize, which has extended its eligibility to include writers from the Republic of Ireland and the Commonwealth. Continue reading at The Bookseller
[ The Bookseller | 2016-02-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#antonia fraser
Authors and critics are warning that Middle Grade children’s books, for readers aged eight to 12 years, are failing to get the attention they merit from the media and book prize organisers because of the dominance of Young Adult titles. Continue reading at The Bookseller
[ The Bookseller | 2016-02-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#readers aged
For a 10th year, IPG Independent Publishing Awards will recognize the work of UK independent publishers and offer a business boost for the winners. The post Celebrating 10 Years of IPG’s Independent Publishing Awards appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#10th year
The 2016 shortlist for the IPG Independent Publishing Awards showcases how publishers are generating sales from new business models and digital projects. The post IPG Shortlist Announced from Record Number of Entries appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#business models
#record number
#entries appeared
Bonnier Publishing has acquired Weldon Owen US, an illustrated non-fiction publisher, pushing its annual turnover past the £115m mark. Continue reading at The Bookseller
[ The Bookseller | 2016-02-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bonnier publishing
This year marks the diamond anniversary of Avon Books' operation in the market, although it has been focused on romance for 44 of its 75 years. Today, it's HarperCollins' Avon Books. The post History and Historicals: At 75, Avon Romances the Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#avon books
#year marks
#readers appeared
In Nick Drnaso’s uncomfortable, fascinating book of cartoon short stories Beverly, a family’s vacation goes south when their son, harboring disturbing fantasies, finally acts on one. A new employee accidentally betrays the only guy on the team who actually cares about the job. A young woman... Continue reading at Slate
[ Slate | 2016-02-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#fascinating book
Who said that dedicated e-readers were dead? Certainly not Amazon. It's rolling out a major Kindle reader update that breathes new life into your e-paper experience. The most conspicuous improvement is a brand new home screen that highlights your... Continue reading at Engadget
[ Engadget | 2016-02-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#home screen
#dedicated e-readers
#quick access
Penguin is publishing a follow-up to Susan Cain's Quiet: The Power of Introverts in a World that Can't Stop Talking, which will take its message to younger readers. Continue reading at The Bookseller
[ The Bookseller | 2016-01-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#stop talking
#susan cain
#younger readers