Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at 'Advertising Age'
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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Ad units in magazines' iPad editions climbed 16% in 2013, according to a report out Monday by MPA-The Association of Magazine Media and Kantar Media.The report, which looked at 69 magazines with monitored print and iPad editions, is a hopeful sign for traditional publishers stymied by secular... Continue reading at Advertising Age
[ Advertising Age | 2013-12-30 00:00:00 UTC ]
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Magazines saw combined ad units for print and tablet products grow 6 percent in 2013, according to a joint study by Kantar Media and the MPA—The Association for Magazine Media. Measuring 69 publications that have both print and tablet products, the report found tablet unit sales up 16 percent... Continue reading at Folio Magazine
[ Folio Magazine | 2013-12-30 00:00:00 UTC ]
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A publisher continues to hand-bind and hand-sew books that also function as works of art. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-23 00:00:00 UTC ]
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Are we so sure that all this sponsored content is worth the trouble? Native advertising distribution firm Sharethrough compiled a ranking of the biggest brand-produced sponsored stories from 2013. And what perhaps sticks out the most is that none of these stories seems to have really taken off... Continue reading at AdWeek
[ AdWeek | 2013-12-23 00:00:00 UTC ]
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With a third of the 2013-14 TV season on the books and the networks having settled down for a long winter’s nap, NBC retains a comfortable lead over the rest of the broadcast pack. According to Nielsen C3 ratings for the period spanning Sept. 23-Dec. 1 (the most up-to-date figures available,... Continue reading at AdWeek
[ AdWeek | 2013-12-20 00:00:00 UTC ]
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The New York Times is still the gold standard of publishers. Its embrace of native advertising is an important step in legitimizing this modernized version of the advertorial. Importantly, the Times is also looking to impose far more rigid standards that are currently used throughout the... Continue reading at Digiday
[ Digiday | 2013-12-19 00:00:00 UTC ]
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The mobile ad world has become one of haves and have nots. The Wall Street Journal concentrates on the haves, the platforms like Facebook, but the world of publishers isn’t so luckily.The post Reality Check: Mobile Ads Have a Way to Go appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2013-12-19 00:00:00 UTC ]
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Publisher who helped break down legal barriers against pornography dies in Brooklyn after long battle with illness Continue reading at The Guardian
[ The Guardian | 2013-12-19 00:00:00 UTC ]
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After swinging the ax on about 75 employees Thursday — several of them top executives in the advertising group — Martha Stewart Living Omnimedia has promoted Amy Wilkins to head of advertising, sales and marketing, the company said Friday.Ms. Wilkins, the publisher of Martha Stewart Weddings,... Continue reading at Crains New York
[ Crains New York | 2013-12-13 00:00:00 UTC ]
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The autobiography from actor David Jason, schoolgirl Malala Yousafzai's story of being shot by the Taliban and David Walliams' latest children's book are winners at the Specsavers National Book Awards Continue reading at BBC News
[ BBC News | 2013-12-12 00:00:00 UTC ]
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Attorney general backs Law Commission recommendation that jurors who search web for case details should be jailedJuries are deeply "ingrained in our national DNA" and the internet should not be allowed to undermine a system of justice dating back to Magna Carta, according to the the attorney... Continue reading at The Guardian
[ The Guardian | 2013-12-12 00:00:00 UTC ]
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Online paywalls are helping some newspaper and magazine websites increase the ad rates they charge, according to a new report from the Online Publishers Association.It's a hopeful sign for publishers that have hesitated to erect paywalls, despite the potential to generate new revenue from... Continue reading at Advertising Age
[ Advertising Age | 2013-12-11 00:00:00 UTC ]
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As the banner ad loses its luster, online publishers from BuzzFeed to Quartz are turning to units that capture the look and feel of the host site's content. The purists say that truly native advertising can't be scaled without losing its bespoke (read: expensive) feel. No wonder, then, that a... Continue reading at AdWeek
[ AdWeek | 2013-12-10 00:00:00 UTC ]
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Newspaper publishers are curious about native advertising and hopeful that the industry — not the government — will develop best practices for its use in the years to come. The Newspaper Association of America is among the man ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-12-06 00:00:00 UTC ]
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Facebook is being more blunt about the fact that marketers are going to have to pay for reach.If they haven't already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. In a sales deck obtained by Ad Age that... Continue reading at Advertising Age
[ Advertising Age | 2013-12-05 00:00:00 UTC ]
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New industry-backed watchdog, successor to the Press Complaints Commission, could be up and running by 1 MayMore than 90% of national newspapers and most regional publishers have signed up to the industry's successor to the Press Complaints Commission, according to the new regulator's... Continue reading at The Guardian
[ The Guardian | 2013-12-05 00:00:00 UTC ]
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In the transparent marketplace it's what you do, not what you say, that makes the difference, and that's good for sustainabilityIn New York's Central Park recently, an old man was selling "Banksy paintings" for $60 apiece. His booth was right next to others selling everything from second-hand... Continue reading at The Guardian
[ The Guardian | 2013-12-04 00:00:00 UTC ]
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Online advertising is a tricky game, reliant on continued innovation from publishers and advertisers as they try to capture consumers' attention. The latest effort to move beyond traditional banners is so-called "native advertising" -- advertising that looks and feels like the content of a... Continue reading at Advertising Age
[ Advertising Age | 2013-11-27 00:00:00 UTC ]
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Advertising on Instagram has quickly moved from a novelty to a near-daily occurence, and they're churning up a tsunami of "likes" as well as a dose of aggrieved user comments.General Electric, Levi's, Lexus and Ben & Jerry's have now posted their first ads to the mobile photo- and... Continue reading at Advertising Age
[ Advertising Age | 2013-11-26 00:00:00 UTC ]
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Harry Potter and the Philosopher's Stone is named the 'nation's favourite' children's book in a vote by reading charity Booktrust. Continue reading at BBC News
[ BBC News | 2013-11-25 00:00:00 UTC ]
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