Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at 'Advertising Age'
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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As the first reviews for David Fincher’s much anticipated adaptation of 'Gone Girl' begin to trickle in, Gillian Flynn’s 2012 bestseller pushed to the top of Apple’s iBooks bestseller list for the week ended September 22. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-24 00:00:00 UTC ]
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The CEO of Beneath the Ink, a former Time Warner Cable executive, delivers lessons learned from the digital transformation of the cable industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-23 00:00:00 UTC ]
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Works that were nominated include 'The Innovators' by Walter Isaacson and 'Can't We Talk About Something More Pleasant?' by Roz Chast for the nonfiction prize as well as 'All the Light We Cannot See' by Anthony Doerr and 'Station Eleven' by Emily St. John Mandel for the fiction award. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-09-19 00:00:00 UTC ]
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At the Digiday Publishing Summit, Trevor Fellows, the Journal's global head of advertising sales, outlined five key elements to making that process less "painful." The post The Wall Street Journal’s guide to making great native ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-19 00:00:00 UTC ]
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The list of 10 finalists includes a previous National Book Award winner, two finalists for the award, two Pulitzer Prize winners, and two first time authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-18 00:00:00 UTC ]
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Among this year's nominees are the first cartoonist to be considered for the prize (Roz Chast), a Pulitzer Prize winner (Edward O. Wilson), and a Tony winner (John Lahr). Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-17 00:00:00 UTC ]
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Among the poets on this year’s longlist are two former National Book Award Finalists and two former Poets Laureate of the United States. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-16 00:00:00 UTC ]
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Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci, Chrysler, Lufthansa, Conrad Hotels & Resorts, Principal Financial Group, Woodford... Continue reading at AdWeek
[ AdWeek | 2014-09-15 00:00:00 UTC ]
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Beginning this year, the five winners of the National Poetry Series' Open Competition will receive a $10,000 prize, up from $1,000. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-12 00:00:00 UTC ]
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Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and... Continue reading at Advertising Age
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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Time Inc. will borrow a page from the National Geographic playbook to revive its declining print empire. Joe Ripp, the chief executive of Time Inc., who has unnerved old timers at America’s largest magazine publisher with ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-09-05 00:00:00 UTC ]
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Gayle Forman’s 'If I Stay' held on to its #1 spot on Apple’s iBooks bestseller list for the week ended September 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-03 00:00:00 UTC ]
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Verso Advertising, has appointed Martha Otis president effective October 1, succeeding Denise Berthiaume, who will step down from running the day-to-day operations of the firm to become chairman. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-03 00:00:00 UTC ]
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Food preservation—whether through fermenting, pickling, canning, or other methods—has seen a remarkable resurgence of late. What’s behind this increased attention, and where is the movement headed? Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-02 00:00:00 UTC ]
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Starting today, Alessandra Bastagli has joined Nation Books as its new editorial director. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-02 00:00:00 UTC ]
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The Scottish Children’s Book Awards shortlists have been announced with Floris Books... Continue reading at The Bookseller
[ The Bookseller | 2014-08-27 00:00:00 UTC ]
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Yahoo is bringing its native ads to other publishers' sites.Last year Yahoo adopted the low-hanging-fruit version of native advertising, a form of ad that aims to mirror surrounding editorial content. Unlike BuzzFeed's sponsored listicles or The New York Times' brand-penned posts, Yahoo's native... Continue reading at Advertising Age
[ Advertising Age | 2014-08-25 00:00:00 UTC ]
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National Geographic is the king of the social media jungle, according to a top 10 list released by Shareablee. The New York-based digital data company has ranked NatGeo as the most effective publisher in the social space for the month of July, with 46.4 million engagements on Facebook, Twitter... Continue reading at AdWeek
[ AdWeek | 2014-08-18 00:00:00 UTC ]
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"I'm sorry. Our intentions were good."Ethan Zuckerman, the current director of the MIT Center for Civic Media, recently published a heck of an essay in the Atlantic called "The Internet's Original Sin." In it, he deconstructs the good (or at least neutral!) intentions, that turned the Internet... Continue reading at Fast Company
[ Fast Company | 2014-08-15 00:00:00 UTC ]
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Mobile may be next frontier for publishing, but readers have migrated to the platform faster than advertisers—that gap could be closing though. Global mobile advertising revenue nearly doubled in 2013, totaling $19.3 billion, according to a report from the Intera Continue reading at Folio Magazine
[ Folio Magazine | 2014-08-14 00:00:00 UTC ]
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