Agencies, for example, require more expensive people to work more often on smaller buys. Five full-time employees are needed to spend a $100 million national broadcast budget, one media agency executive said, while the same number would be needed for a $5 million programmatic buy. Those programmatic employees garner salaries 50% to 100% higher than their broadcast colleagues, and the high demand for their skills enables them to increase their pay by frequently jumping to digital-media companies or other agencies. And the machines don't necessarily eliminate simple labor tasks."It's like Excel charts and duct tape," the executive added. "If we put $100 million into TV, we need 1% commission to break even. Print and outdoor need 2% to 2.5%. On local, we need about 3%." Buying digital media directly from a publisher, without the intervention of ad tech, requires about a 5% commission."And in programmatic, we need about 10% to 12%," he said. "That's 10 times more than TV, and that's just factoring in full-time employees and overhead." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-14 00:00:00 UTC ]
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A Wild Sheep Chase, Alfred Birnbaum’s English translation of Murakami’s novel Hitsuji wo meguru bōken, was warmly received in the US when it was first published by Kodansha International (KI) in 1989. Herbert Mitgang wrote in the New York Times that A Wild Sheep Chase was a “bold new advance in... Continue reading at Literrary Hub
[ Literrary Hub | 2020-09-02 08:49:59 UTC ]
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Michael Schmidt shows how Trump’s style erodes constitutional limits on the president’s power. Continue reading at The Washington Post
[ The Washington Post | 2020-08-31 12:00:00 UTC ]
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Akhtar has crafted a phenomenal coalescence of memoir, fiction, history and cultural analysis. Continue reading at The Washington Post
[ The Washington Post | 2020-08-31 10:55:09 UTC ]
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#pulitzer prize
Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek
[ AdWeek | 2020-08-20 15:32:30 UTC ]
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Behold the frescoed ceilings, marble floors, and centuries-old majesty of these monastic libraries around the world. Continue reading at Book Riot
[ Book Riot | 2020-08-06 10:37:00 UTC ]
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Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Hearst Magazines President Resigns... Continue reading at AdWeek
[ AdWeek | 2020-07-24 10:45:52 UTC ]
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Among the revelations from Condé Nast's virtual NewFronts presentation last week was the launch of a dedicated podcast network, including seven new audio series tied to various brands in its portfolio. One of those, "The Pitchfork Review," debuts next week, comprising a weekly series hosted by... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-01 17:31:18 UTC ]
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“Becoming Duchess Goldblatt” is a memoir by the writer behind a beloved fictional character whose fans include Lyle Lovett and Celeste Ng. Continue reading at The New York Times
[ The New York Times | 2020-07-01 14:20:37 UTC ]
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President and CRO, Rich Routman, talks to Folio: about his company's ascent as a technology and media company and where publishing should go from here. The post Inside Minute Media’s Bold Ambitions as a Tech/Publishing Company appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-18 16:54:52 UTC ]
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Quarto warns of lower trading as a result of Covid-19, but highlights improved profits in its latest full-year Continue reading at The Bookseller
[ The Bookseller | 2020-04-23 08:44:01 UTC ]
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Staying indoors will feel like an adventure with this roundup of titles ranging from romance to historical fiction to memoir. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-04-17 23:30:56 UTC ]
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Staying indoors will feel like an adventure with this roundup of titles ranging from romance to historical fiction to memoir. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-04-17 23:30:56 UTC ]
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Staying indoors will feel like an adventure with this roundup of titles ranging from romance to historical fiction to memoir. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-04-17 23:30:56 UTC ]
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Bloomsbury is issuing new shares and implementing a raft of cash-saving measures to counter the impact of recent retail closures on its business, which in a "prudent downside scenario" the company estimated could see print revenues fall as much as 75%. Continue reading at The Bookseller
[ The Bookseller | 2020-04-17 01:14:48 UTC ]
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Sales are down for indie presses, perhaps a collective pot of money would help. Continue reading at The Bookseller
[ The Bookseller | 2020-04-13 16:40:35 UTC ]
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The steady erosion of book sales is impacting all parts of publishing as the Covid-19 pandemic tightens its grip of the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-03 04:00:00 UTC ]
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Penguin Random House c.e.o. Markus Dohle has warned staff the publisher may need to tighten its belt in its approach to publishing facing "the difficult times ahead". Continue reading at The Bookseller
[ The Bookseller | 2020-03-25 04:28:40 UTC ]
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Quarto has posted a trading update for its 2019 results, saying it expects revenues to slip 9% to $135.8m (2018: $149.3m) but will be returning a profit of $2.9m. Continue reading at The Bookseller
[ The Bookseller | 2020-03-25 02:44:11 UTC ]
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Comics retailers are embracing new titles, welcoming new readers, and shifting to a curatorial approach to stocking. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-20 04:00:00 UTC ]
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Scholastic Corporation has said it expects business in the fourth quarter to be affected by coronavirus-related school closures and it is taking "agressive actions to reduce operating expenses throughout the Company" as a result, including the temporary closure of warehouse and distribution... Continue reading at The Bookseller
[ The Bookseller | 2020-03-19 15:51:43 UTC ]
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