Agencies, for example, require more expensive people to work more often on smaller buys. Five full-time employees are needed to spend a $100 million national broadcast budget, one media agency executive said, while the same number would be needed for a $5 million programmatic buy. Those programmatic employees garner salaries 50% to 100% higher than their broadcast colleagues, and the high demand for their skills enables them to increase their pay by frequently jumping to digital-media companies or other agencies. And the machines don't necessarily eliminate simple labor tasks."It's like Excel charts and duct tape," the executive added. "If we put $100 million into TV, we need 1% commission to break even. Print and outdoor need 2% to 2.5%. On local, we need about 3%." Buying digital media directly from a publisher, without the intervention of ad tech, requires about a 5% commission."And in programmatic, we need about 10% to 12%," he said. "That's 10 times more than TV, and that's just factoring in full-time employees and overhead." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-14 00:00:00 UTC ]
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Noel Bowler photographed some of the largest newsrooms across the world, exploring the physical spaces that house our modern press. With declining readership, reduced advertising and persistent questions about ‘truth’ and relevance of newspapers in the 21st century, the structures of print media... Continue reading at The Guardian
[ The Guardian | 2020-11-30 06:00:50 UTC ]
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National Book Tokens’ annual brainteaser the Hidden Books Game has returned for its eighth year, giving participants the chance to win a year's supply of books. Continue reading at The Bookseller
[ The Bookseller | 2020-11-12 20:46:36 UTC ]
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Dujiangyan Zhongshuge is the latest bookstore designed by X+Living, and it’s stunning. The very best books transport you to another world, and the most magical bookstores help make that a reality. Chinese bookseller Zhongshuge is renowned for its stunning bookstores, and its latest outpost, in... Continue reading at Fast Company
[ Fast Company | 2020-11-02 08:00:34 UTC ]
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A new biography may spark admiration or antipathy for the dean of American cookery. Continue reading at The Washington Post
[ The Washington Post | 2020-10-23 12:00:00 UTC ]
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“The Way Inn,” “The Terror,” “The Deep” and pretty much anything by Shirley Jackson. Continue reading at The Washington Post
[ The Washington Post | 2020-10-19 15:34:52 UTC ]
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Every Monday through Friday, AudioFile’s editors recommend the best in audiobook listening. We keep our daily episodes short and sweet, with audiobook clips to give you a sample of our featured listens. Joel Richards emulates the quiet reverential voice of climate scientist Marco Tedesco as he... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-09 15:32:33 UTC ]
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W.W. Norton's Liveright imprint publicity director Peter Miller moonlights as a bookstore owner in Brooklyn—and he's working with Books Through Bars to get books into the hands of the imprisoned. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-09 04:00:00 UTC ]
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Puffin has acquired the first children’s non-fiction title from writer, broadcaster, documentary maker and activist Afua Hirsch. Continue reading at The Bookseller
[ The Bookseller | 2020-10-08 06:48:52 UTC ]
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Two Roads has acquired debut novel The Lip by Charlie Carroll, depicting "a hidden Cornwall" while exploring themes of childhood, isolation and mental health with a heroine at its heart. Continue reading at The Bookseller
[ The Bookseller | 2020-10-08 05:42:21 UTC ]
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Benjamin Lorr peers at the dark underbelly of the food industry, one that depends on inexhaustible supply. Continue reading at The Washington Post
[ The Washington Post | 2020-09-28 05:44:22 UTC ]
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Andrew Weissmann targets Barr, Trump and his own Justice Department colleagues for criticism. Continue reading at The Washington Post
[ The Washington Post | 2020-09-22 05:53:09 UTC ]
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Former editor Leonard Downie Jr. offers a behind-the-scenes account of his 44 years at the newspaper. Continue reading at The Washington Post
[ The Washington Post | 2020-09-18 12:00:00 UTC ]
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Headline Publishing Group will publish a memoir by Cliff Todd, the former head of the Forensics Explosive Laboratory. Continue reading at The Bookseller
[ The Bookseller | 2020-09-10 14:02:33 UTC ]
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The former first daughter, a force in publishing because of her Read With Jenna book club, is the author of a new essay collection, “Everything Beautiful in Its Time.” Continue reading at The New York Times
[ The New York Times | 2020-09-06 09:00:16 UTC ]
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A Wild Sheep Chase, Alfred Birnbaum’s English translation of Murakami’s novel Hitsuji wo meguru bōken, was warmly received in the US when it was first published by Kodansha International (KI) in 1989. Herbert Mitgang wrote in the New York Times that A Wild Sheep Chase was a “bold new advance in... Continue reading at Literrary Hub
[ Literrary Hub | 2020-09-02 08:49:59 UTC ]
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Michael Schmidt shows how Trump’s style erodes constitutional limits on the president’s power. Continue reading at The Washington Post
[ The Washington Post | 2020-08-31 12:00:00 UTC ]
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Akhtar has crafted a phenomenal coalescence of memoir, fiction, history and cultural analysis. Continue reading at The Washington Post
[ The Washington Post | 2020-08-31 10:55:09 UTC ]
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Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek
[ AdWeek | 2020-08-20 15:32:30 UTC ]
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Behold the frescoed ceilings, marble floors, and centuries-old majesty of these monastic libraries around the world. Continue reading at Book Riot
[ Book Riot | 2020-08-06 10:37:00 UTC ]
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Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Hearst Magazines President Resigns... Continue reading at AdWeek
[ AdWeek | 2020-07-24 10:45:52 UTC ]
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