Agencies, for example, require more expensive people to work more often on smaller buys. Five full-time employees are needed to spend a $100 million national broadcast budget, one media agency executive said, while the same number would be needed for a $5 million programmatic buy. Those programmatic employees garner salaries 50% to 100% higher than their broadcast colleagues, and the high demand for their skills enables them to increase their pay by frequently jumping to digital-media companies or other agencies. And the machines don't necessarily eliminate simple labor tasks."It's like Excel charts and duct tape," the executive added. "If we put $100 million into TV, we need 1% commission to break even. Print and outdoor need 2% to 2.5%. On local, we need about 3%." Buying digital media directly from a publisher, without the intervention of ad tech, requires about a 5% commission."And in programmatic, we need about 10% to 12%," he said. "That's 10 times more than TV, and that's just factoring in full-time employees and overhead." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-14 00:00:00 UTC ]
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Do literary agents cost money? If so, what should I expect? If not, how do they earn a living? Either way, are literary agents worth it? Find the answers here. The post Do Literary Agents Cost Money? by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2020-02-25 21:16:16 UTC ]
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The memoir from the former Uber engineer Susan Fowler is a life story that doubles as a cultural indictment. Continue reading at The Atlantic
[ The Atlantic | 2020-02-23 12:00:00 UTC ]
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Now on its fifth series, the magic of Reece Shearsmith and Steve Pemberton’s comedy anthology remains its ability to turn even the most banal of scenarios into disturbingly thrilling TVThe fifth series of Inside No 9 opens with an episode set entirely in a referees’ changing room. Four... Continue reading at The Guardian
[ The Guardian | 2020-02-03 13:56:16 UTC ]
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The Post’s Philip Rucker and Carol Leonnig on how Trump got rid of critics and created his own ideology. Continue reading at The Washington Post
[ The Washington Post | 2020-01-16 22:02:19 UTC ]
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There have been some ambitious Minecraft projects before, but this one may win for sheer sophistication. The modding team Floo Network is creating Minecraft School of Witchcraft and Wizardry, a Harry Potter-themed role-playing experience inside a Mi... Continue reading at Engadget
[ Engadget | 2020-01-13 18:43:00 UTC ]
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Prince Harry and Meghan Markle could become the next generation's Obamas with book deals worth "an eye-watering amount of money" now they are stepping back as "senior" royals, publishing insiders have said. Continue reading at The Bookseller
[ The Bookseller | 2020-01-10 10:36:03 UTC ]
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Anna Wiener’s memoir captures the dreams, delusions and general absurdity of Silicon Valley in indelible detail. Continue reading at The New York Times
[ The New York Times | 2020-01-03 10:00:08 UTC ]
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T S Eliot's love for academic Emily Hale has been confirmed by more than 1,000 letters after 60 years as well as a statement revealing his writing journey in which he declared Hale "would have killed the poet in me". Continue reading at The Bookseller
[ The Bookseller | 2020-01-02 12:59:30 UTC ]
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L.A. Times Book Club reads "Barking to the Choir" by Gregory Boyle. Here's 5 things to know. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-12-13 18:54:51 UTC ]
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Peter Bergen’s tale of the generals who served in Trump’s White House raises critical questions about civil-military relations. Continue reading at The Washington Post
[ The Washington Post | 2019-12-10 22:32:38 UTC ]
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Former undersecretary Richard Stengel’s account also illuminates the agency’s culture and customs. Continue reading at The Washington Post
[ The Washington Post | 2019-11-27 17:01:51 UTC ]
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National Book Tokens has launched its annual festive campaign, with the return of its Hidden Book Game for a seventh year, and Book Island Game for children for a second year. Continue reading at The Bookseller
[ The Bookseller | 2019-11-13 22:34:50 UTC ]
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A WARNING By Anonymous. Twelve. 259 pp. $30 There is a good reason the anonymous Trump administration official who published an opinion essay in the New Y... Continue reading at The Washington Post
[ The Washington Post | 2019-11-13 20:45:27 UTC ]
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Two books chronicle that fight and offer conservative critiques of the confirmation process. Continue reading at The Washington Post
[ The Washington Post | 2019-11-08 13:00:00 UTC ]
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A Warning, by an anonymous senior official who wrote about ‘the Resistance’ last year, has been warned that publication could breach confidentiality rulesThe US Department of Justice (DoJ) has warned the senior Trump administration official who is about to publish an exposé of the current... Continue reading at The Guardian
[ The Guardian | 2019-11-05 13:15:37 UTC ]
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August 29th. French cultural magazine Les Inrockuptibles is throwing its traditional end of summer party, also known as “le cocktail de rentrée littéraire.” On the intimate patio of the Musée Bourdelle, on the Left Bank, the big shots of France’s literary world exchange anecdotes about their... Continue reading at Literrary Hub
[ Literrary Hub | 2019-11-04 09:49:09 UTC ]
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Little, Brown is publishing a book from the anonymous senior official who wrote a New York Times op ed claiming to be part of “the resistance" inside Donald Trump's White House. Continue reading at The Bookseller
[ The Bookseller | 2019-10-23 07:27:05 UTC ]
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Oneworld has acquired the memoir of the woman who raised seven extraordinarily talented musical children, the Kanneh-Masons, exploring parenting, music education and the boundless potential of all children. Continue reading at The Bookseller
[ The Bookseller | 2019-10-16 16:07:07 UTC ]
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In this blow-by-blow history, James B. Stewart makes his heroes and villains clear. Continue reading at The Washington Post
[ The Washington Post | 2019-10-11 15:52:00 UTC ]
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At the recent Digiday Publishing Summit in Key Biscayne, Florida, we asked execs from CNN International, Vox, Horoscope.com and Inquisitr how important video was to them, and the biggest challenges in making a video strategy work. Highlights: The post Digiday Video: When it comes to making good... Continue reading at Digiday
[ Digiday | 2019-10-08 04:00:19 UTC ]
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