Agencies, for example, require more expensive people to work more often on smaller buys. Five full-time employees are needed to spend a $100 million national broadcast budget, one media agency executive said, while the same number would be needed for a $5 million programmatic buy. Those programmatic employees garner salaries 50% to 100% higher than their broadcast colleagues, and the high demand for their skills enables them to increase their pay by frequently jumping to digital-media companies or other agencies. And the machines don't necessarily eliminate simple labor tasks."It's like Excel charts and duct tape," the executive added. "If we put $100 million into TV, we need 1% commission to break even. Print and outdoor need 2% to 2.5%. On local, we need about 3%." Buying digital media directly from a publisher, without the intervention of ad tech, requires about a 5% commission."And in programmatic, we need about 10% to 12%," he said. "That's 10 times more than TV, and that's just factoring in full-time employees and overhead." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-14 00:00:00 UTC ]
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Hachette will cover the cost for any employees who are European Union nationals applying for settled and pre-settled status to continue living in the UK after June 2021. Continue reading at The Bookseller
[ The Bookseller | 2019-01-18 00:00:00 UTC ]
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Closing Bath-based publisher Parragon cost owner DC Thomson £41m, according to the Scottish-based company’s annual financial results. Continue reading at The Bookseller
[ The Bookseller | 2019-01-03 00:00:00 UTC ]
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For the latest installment of our Confessions series, a publishing director recounts the most challenging moments. The post ‘GDPR is not done’: Confessions of a publisher programmatic director appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-10 00:00:00 UTC ]
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Investigative journalist John Carreyrou has won the £30,000 Financial Times and McKinsey & Company Business Book of the Year Award 2018 for Bad Blood: Secrets and Lies in a Silicon Valley Startup (Picador). Continue reading at The Bookseller
[ The Bookseller | 2018-11-14 00:00:00 UTC ]
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Created at the height of Victorian prudishness, the Bodleian Library’s Phi collection was designed to protect young minds from ‘immoral’ books. More than a century later, they’re going on display for the first timeLibraries today take a dim view of censorship. They are places where knowledge is... Continue reading at The Guardian
[ The Guardian | 2018-11-08 00:00:00 UTC ]
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GDPR hasn't derailed programmatic advertising, but 32 percent of publishing executives said it has negatively impacted their programmatic revenues. The post Digiday Research: GDPR has reduced programmatic revenues for a third of European publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-07 00:00:00 UTC ]
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For queer publishers, life can be tough: despite the corporate love of all things LGBTQ, there’s no money in itSomeone has queered the magazine shelves of McNally Jackson, the boujee bookstore in Soho, New York. The shelves are throbbing with thick, glossy, high production magazines with titles... Continue reading at The Guardian
[ The Guardian | 2018-10-31 00:00:00 UTC ]
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Secret pebble pictures featuring famous book covers encourage children to delve into stories. Continue reading at BBC News
[ BBC News | 2018-09-05 00:00:00 UTC ]
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The gal-dem collective is disrupting traditional media – all from their tiny HQ in a London car park If you wanted to find a kind of ground zero for gentrification, you could do worse than here: an office block carved out of a concrete multistorey car park in south-east London that now fizzes... Continue reading at The Guardian
[ The Guardian | 2018-08-10 00:00:00 UTC ]
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“The single hardest thing to do in business is to make a deal, whether you’re buying or selling.” Former SouthComm, Inc. COO Blair Johnson knew the magnitude of the task before him when, in November 2017, the company’s equity backer Solidus ousted CEO Chris Ferrell and indicated its desire to... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-03 00:00:00 UTC ]
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Hi, I’m books editor Carolyn Kellogg with our weekly newsletter. THE BIG STORY This week we’ve dedicated all of our print pages to a single story that tells the tale of Anna March, a writer who came to L.A. with a hidden past. Written by reporter Melissa Chadburn and me, the article is online now... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-07-28 00:00:00 UTC ]
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Global recommendations purveyor Time Out Group—which, a decade ago, essentially consisted of two weekly magazines and a licensing business—today boasts owned and operated media brands in 76 cities around the globe, licensing arrangements in a further 32, and an events business that tripled in... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-24 00:00:00 UTC ]
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Former White House press secretary Sean Spicer’s "insider account" of Donald Trump’s administration describes the president as "a unicorn, riding a unicorn over a rainbow". Continue reading at The Bookseller
[ The Bookseller | 2018-07-13 00:00:00 UTC ]
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Carola Lovering, author of "Tell Me Lies," on how writing her debut novel allowed her to inhabit the mind of a sociopath. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-13 00:00:00 UTC ]
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Penguin Random House hosted its second annual Company Week last month, from June 18-22, holding 65 events including talks, panels, workshops, and other activities for its employees. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-03 00:00:00 UTC ]
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Former HDP leader Selahattin Demirtaş has published a short story collection, written while in jail awaiting trial – just the latest example of a writer clashing with Turkey’s governmentAt the Istanbul book fair last November, there was a signing for the politician Selahattin Demirtaş’s short... Continue reading at The Guardian
[ The Guardian | 2018-06-23 00:00:00 UTC ]
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Tight markets and tariffs keep pushing up paper prices—and publishers are taking note. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-25 00:00:00 UTC ]
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Researchers have uncovered two new pages from Anne Frank’s diary, revealing "dirty" jokes and her thoughts on sex education and prostitution. Continue reading at The Bookseller
[ The Bookseller | 2018-05-17 00:00:00 UTC ]
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Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace... Continue reading at Advertising Age
[ Advertising Age | 2018-05-09 00:00:00 UTC ]
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A smaller percentage of U.S. publishers than European publishers are seeing growth in revenues from programmatic advertising. The post Digiday Research: More publishers see programmatic revenue growth in Europe than the US appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-04-20 00:00:00 UTC ]
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