Agencies, for example, require more expensive people to work more often on smaller buys. Five full-time employees are needed to spend a $100 million national broadcast budget, one media agency executive said, while the same number would be needed for a $5 million programmatic buy. Those programmatic employees garner salaries 50% to 100% higher than their broadcast colleagues, and the high demand for their skills enables them to increase their pay by frequently jumping to digital-media companies or other agencies. And the machines don't necessarily eliminate simple labor tasks."It's like Excel charts and duct tape," the executive added. "If we put $100 million into TV, we need 1% commission to break even. Print and outdoor need 2% to 2.5%. On local, we need about 3%." Buying digital media directly from a publisher, without the intervention of ad tech, requires about a 5% commission."And in programmatic, we need about 10% to 12%," he said. "That's 10 times more than TV, and that's just factoring in full-time employees and overhead." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-14 00:00:00 UTC ]
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Computex is still days away but the parade of notebooks has already begun. Late Wednesday, Acer introduced two AMD-powered laptops to its lineup with new versions of the Nitro 5 gaming notebook and Swift 3 ultrabook.The 15.6-inch Acer Nitro 5 pairs AMD’s 2nd-gen Ryzen 7 3750H processor with... Continue reading at PC World
[ PC World | 2019-05-23 13:44:00 UTC ]
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Google and Facebook pressured and “arm-wrestled” a group of experts to soften European guidelines on online disinformation and fake news, Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-21 15:02:38 UTC ]
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Salon’s new owners say they see an easy path to profits for the troubled news publisher. On May 8, Salon Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-20 19:00:45 UTC ]
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The social network has a plan to merge the worlds of artificial intelligence and real-world machines, so that both may grow more powerful. Continue reading at Wired
[ Wired | 2019-05-20 10:30:00 UTC ]
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Open Road has evolved into a leading marketing platform, boosting sales and discoverability for its publishing partners. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-10 04:00:00 UTC ]
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Among three decisions handed down at a May 6 conference, Judge John G. Koeltl ruled that Barnes & Noble's countersuit against former CEO Demos Parneros can proceed. But in a twist, the judge held that an indemnification clause in Parneros's contract called for the company to advance... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-06 04:00:00 UTC ]
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Facebook Inc. estimated that it will cost as much as $5 billion to resolve a U.S. investigation into its privacy practices, as the social-media giant moves to put the fallout from the Cambridge Analytica scandal behind it. Facebook said Wednesday that it took a $3-billion charge related to... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-04-24 22:10:00 UTC ]
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Facebook Inc. estimated that it will cost as much as $5 billion to resolve a U.S. investigation into its privacy practices, as the social-media giant moves to put the fallout from the Cambridge Analytica scandal behind it. Facebook said Wednesday that it took a $3-billion charge related to... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-04-24 22:10:00 UTC ]
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Octopus imprint Kyle Books has acquired a new money-saving cookbook of healthy recipes by "This Morning" chef Phil Vickery. Continue reading at The Bookseller
[ The Bookseller | 2019-04-12 00:00:00 UTC ]
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The burgeoning cannabis industry has had a fraught relationship with premium inventory across a bevy of publishers, as media companies often blacklist cannabis-related ads. Toasted Collective, a cannabis digital agency, wants to change that. The agency--which recently secured exclusive... Continue reading at AdWeek
[ AdWeek | 2019-04-10 00:00:00 UTC ]
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Vogue may still be best known for its print edition, whose September fashion issue, though thinner each year, remains a relative bible against its competitors. But some may be surprised to learn that 13.3 million U.S. adults visited Vogue.com in February, according to comScore data, an increase... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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Biteback is to publish the "definitive insider account" of Theresa May’s time in power by historian Anthony Seldon. Continue reading at The Bookseller
[ The Bookseller | 2019-03-30 00:00:00 UTC ]
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Two-year-old female-focused Freeda Media has worked with 150 brands on branded content campaigns, and revenue has seen triple-digit growth. The post Inside Facebook-born Freeda Media’s distributed publishing strategy appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-27 00:00:00 UTC ]
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Cornerstone has acquired the rights to the “gripping” inside story of the “the last swashbucklers of global capitalism”. Continue reading at The Bookseller
[ The Bookseller | 2019-03-22 00:00:00 UTC ]
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Costs for paid video distribution on Facebook has more than doubled year-over-year. The post Video Briefing: Rising costs on Facebook force publishers to rethink branded video distribution appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-13 00:00:00 UTC ]
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Seventy-eight percent of 103 European publishers surveyed by Digiday said their programmatic inventory prices remain unchanged since GDPR. The post Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-13 00:00:00 UTC ]
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Octopus has signed a book by Netflix co-founder Marc Randolph, telling the inside story of how the business was built and changed the way people watch film and TV. Continue reading at The Bookseller
[ The Bookseller | 2019-03-02 00:00:00 UTC ]
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In Russia's book market, high bookstore inventory levels and rising paper prices are prompting publishers to consider cutting back on book production in 2019. The post Russian Book Publishers Say Paper Costs, High Inventories, Are Limiting Production appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-02-21 00:00:00 UTC ]
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Feb. 22 The Changeover A New Zealand teen does battle with a dark supernatural force threatening her family. With Erana James, Timothy Spall, Melanie Lynskey, Lucy Lawless. Written by Stuart McKenzie; based on a novel by Margaret Mahy. Directed by McKenzie, Miranda Harcourt. (1:35) NR. 1st... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-17 00:00:00 UTC ]
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Emily Barrett, commissioning editor at Seven Dials and Orion Spring, has acquired world rights including dramatisation rights to a book about life inside a women’s prison by a former prison art teacher. Continue reading at The Bookseller
[ The Bookseller | 2019-01-29 00:00:00 UTC ]
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