Agencies, for example, require more expensive people to work more often on smaller buys. Five full-time employees are needed to spend a $100 million national broadcast budget, one media agency executive said, while the same number would be needed for a $5 million programmatic buy. Those programmatic employees garner salaries 50% to 100% higher than their broadcast colleagues, and the high demand for their skills enables them to increase their pay by frequently jumping to digital-media companies or other agencies. And the machines don't necessarily eliminate simple labor tasks."It's like Excel charts and duct tape," the executive added. "If we put $100 million into TV, we need 1% commission to break even. Print and outdoor need 2% to 2.5%. On local, we need about 3%." Buying digital media directly from a publisher, without the intervention of ad tech, requires about a 5% commission."And in programmatic, we need about 10% to 12%," he said. "That's 10 times more than TV, and that's just factoring in full-time employees and overhead." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-14 00:00:00 UTC ]
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The embattled St. Mark's Bookshop has a new defender. Lucky Ant, a year-old, hyper-local crowd-funding platform, is helping the 35-year-old East Village literary landmark raise the money it needs to move to a cheaper location. The online campaign, at Luckyant.com, launched Wednesday at midnight,... Continue reading at Crains New York
[ Crains New York | 2012-07-26 00:00:00 UTC ]
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From time to time, we see movie studio Warner Bros. bring forth ways to give its oldies-but-goodies a longer life span. On this occasion, Warner's launching a novel eBook series titled "Inside the Script." The new release will give movie buffs a deeper look into a handful of the studio's films,... Continue reading at Engadget
[ Engadget | 2012-05-02 00:00:00 UTC ]
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Wenguang Huang's memoir about his childhood in Mao's China tells a universal story of the bonds of love – and the pangs of regret – which can shape a family. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-04-26 00:00:00 UTC ]
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Regional newspaper publisher Northcliffe Media has reported a further six per cent year-on-year decline in like-for-like revenue over the past six months. Parent company Daily Mail and General Trust (DMGT) said in a trading update today that althou ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-17 00:00:00 UTC ]
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An antitrust suit may provide short-term price reductions on ebooks, but once the competition is flattened, Amazon is likely to resume its monopolistic ways. Continue reading at The New York Times
[ The New York Times | 2012-04-16 00:00:00 UTC ]
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E-book price fixing will cost consumers more than US$200 million this year, and U.S. antitrust authorities should take action against Apple and a group of... Continue reading at PC World
[ PC World | 2012-04-10 00:00:00 UTC ]
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Stora Enso has announced a restructuring plan that aims to cut costs in its annual magazine paper operation by about $63.6 million by third quarter 2013, with the goal of improving efficiency and productivity. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-09 00:00:00 UTC ]
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Rupert Murdoch's News Corporation has reported a 43% hit on its publishing arm, which includes its UK national newspapers, reducing the unit's operating income to $218m (£138m) as it was hit by multimillion-pound costs relating to the phone-hacking scandal at the News of the World. Continue reading at Media Week
[ Media Week | 2012-02-09 00:00:00 UTC ]
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Will Apple's recent attempt to break into the textbook market, and other rapidly evolving ebook distribution models, help to moderate soaring textbook prices? From what I've seen so far, it could do just the opposite. Continue reading at PC World
[ PC World | 2012-01-28 00:00:00 UTC ]
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Fnac, the leading French cultural products chain, will lay off 510 of its 17,000 staff and may... Continue reading at The Bookseller
[ The Bookseller | 2012-01-16 00:00:00 UTC ]
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American Media, Inc. (AMI) and Michael Esposito, Senior Vice President of Operations and Digital Production, think they've hit upon a recipe that could work across the magazine industry for rationalizing print publishing costs and scaling up on digital platforms. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-03 00:00:00 UTC ]
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Despite enormous amounts of attention directed towards digital efforts in the magazine industry, many independent publishers still count print as their main business and most reliable source of revenue. As the paper market continues to fluctuate, publishers are finding new ways to keep the price... Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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The Securities and Exchange Commission has charged a California man with insider trading in the run-up to the 2009 Disney-Marvel deal. The SEC says Toby G. Scammell took advantage of his girlfriend, an "extern" working at Disney's corporate strategy department, to learn about the company's $4... Continue reading at AllThingsD
[ AllThingsD | 2011-08-12 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Wed, 06/07/2011 - 16:25 The Legal Services Commission, which handles legal aid, has been accused of "cynically changing the rules" by ignoring the decision of its own appeals panel that library campaigners pursuing judicial review claims should not... Continue reading at The Bookseller
[ The Bookseller | 2011-07-06 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 27/04/2011 - 09:11 The trustee of the estate of the late Willy the Wizard author Adrian Jacobs has appealed against the High Court's order for him to pay £1.5m as security for the costs of J K Rowling and Bloomsbury before the plagiarism... Continue reading at The Bookseller
[ The Bookseller | 2011-04-27 00:00:00 UTC ]
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Written By: Philip Jones and Graeme Neill Publication Date: Tue, 12/04/2011 - 09:15 Publishers are having to spend more money to keep up with the pace of piracy, the chief executive of the PA has said, as robust debates over piracy affecting royalty rates dominated the first day of London Book... Continue reading at The Bookseller
[ The Bookseller | 2011-04-12 00:00:00 UTC ]
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As the April 4 launch of Moving Media+ draws nearer, Bonnier Publishing is perfecting the tablet experience for industry personnel and audiences through comprehensive research that Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-30 00:00:00 UTC ]
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Publication Date: Fri, 18/03/2011 - 10:17 Independent children's publisher Inside Pocket has signed a five-figure four-book deal with Roald Dahl Funny Prize-winner Ursula Jones. Director of Inside Pocket, Sarah Harrop, acquired world rights, including audio and ebook, to the titles from Celia... Continue reading at The Bookseller
[ The Bookseller | 2011-03-18 00:00:00 UTC ]
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