Agencies, for example, require more expensive people to work more often on smaller buys. Five full-time employees are needed to spend a $100 million national broadcast budget, one media agency executive said, while the same number would be needed for a $5 million programmatic buy. Those programmatic employees garner salaries 50% to 100% higher than their broadcast colleagues, and the high demand for their skills enables them to increase their pay by frequently jumping to digital-media companies or other agencies. And the machines don't necessarily eliminate simple labor tasks."It's like Excel charts and duct tape," the executive added. "If we put $100 million into TV, we need 1% commission to break even. Print and outdoor need 2% to 2.5%. On local, we need about 3%." Buying digital media directly from a publisher, without the intervention of ad tech, requires about a 5% commission."And in programmatic, we need about 10% to 12%," he said. "That's 10 times more than TV, and that's just factoring in full-time employees and overhead." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-14 00:00:00 UTC ]
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From frequency changes and staff reorgs to automation and list cleanup, publishers are getting creative when it comes to ensuring long-term viability. The post How Magazine Publishers Are Cutting Print Costs to Improve Profits appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine
[ Folio Magazine | 2021-08-02 17:04:10 UTC ]
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Sponsored by Cummings Printing When it comes to improving profits at print magazines, there’s a tendency to focus on new ways of driving revenue. But while keeping a close eye on expenses can also have a significant impact on the bottom line, today’s environment often calls for a balancing... Continue reading at Folio Magazine
[ Folio Magazine | 2021-08-02 17:04:10 UTC ]
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Ash Davidson’s debut novel delves into the complex relationship among people who love the trees that are also their livelihood. Continue reading at The Washington Post
[ The Washington Post | 2021-08-02 16:47:33 UTC ]
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The Niles-Maine Public Library in suburban Chicago is being destroyed from the inside by politically-conservative Board officials. Continue reading at Book Riot
[ Book Riot | 2021-07-15 10:40:00 UTC ]
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They offer vivid details, and try to save their reputations, in a new book by Post reporters. Continue reading at The Washington Post
[ The Washington Post | 2021-07-15 08:42:00 UTC ]
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Truck driver shortages, widespread port congestion, and skyrocketing container costs are among the biggest challenges facing the book industry supply chain for the rest of the year and into 2022, panelists on a July 6 BISG webinar looking at freight and shipping issues agreed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-07 04:00:00 UTC ]
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The Post’s Ben Golliver on how covid and the racial-justice movement tested the league. Continue reading at The Washington Post
[ The Washington Post | 2021-06-04 12:00:00 UTC ]
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“I always pushed myself to go higher,” Johnson wrote in her posthumous memoir “My Remarkable Journey” Continue reading at The Washington Post
[ The Washington Post | 2021-05-29 11:00:00 UTC ]
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On the opening day of the U.S. Book Show, Ingram Content Group chairman John Ingram and author Keel Hunt sat down with PW executive editor Jim Milliot, giving publishing professionals a rare glimpse of the inner workings of the distributor, printer, and publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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Katherine Johnson’s work as a NASA mathematician was essential during the space race, if underappreciated. A new memoir sheds light on her story. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2021-05-21 15:20:36 UTC ]
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Wake: The Hidden History of Women-Led Slave Revolts by Rebecca Hall and Hugo Martinez is a riveting combination of graphic memoir and inspirational scholarship. An attorney frustrated by repeated encounters with sexism and racism in the criminal justice system, Hall returned to pursue a PhD in... Continue reading at The Millions
[ The Millions | 2021-05-21 10:00:17 UTC ]
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At the literary haven Powell’s in Portland, I limited myself to 16 books, including a little something for my grandson. Continue reading at The Washington Post
[ The Washington Post | 2021-05-19 16:44:24 UTC ]
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'WAKE: The Hidden History of Women-Led Slave Revolts' by Rebecca Hall and Hugo Martinez is a riveting combination of memoir and inspirational scholarship. In this eight-page excerpt Hall's efforts to research a slave revolt in 1712 mark the first steps of a quest that will take her to 18th... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-19 04:00:00 UTC ]
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Journalists at the site, formerly called Business Insider, joined a unionization wave that has swept digital media companies. Continue reading at The New York Times
[ The New York Times | 2021-04-19 15:00:03 UTC ]
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Writer Jeannine Mjoseth was looking for adventure when she turned to professional wrestling. She got plenty of that. Continue reading at The Washington Post
[ The Washington Post | 2021-03-15 12:00:00 UTC ]
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The familiar Amazonian preview called 'Look Inside' gets a storefront cousin in Jellybooks' new 'Discovery,' using QR codes to offer samples. The post UK: Jellybooks Pilots Bookshop ‘Peek Inside’ Capacity at Blackwell’s appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-03-11 16:45:04 UTC ]
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Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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The trade is continuing to face lengthy delays exporting books to Europe following the end of the post-Brexit transition period, with Amazon understood to have made changes to its purchasing to mitigate the issue. Continue reading at The Bookseller
[ The Bookseller | 2021-02-14 23:27:28 UTC ]
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Father and daughter Kazuo and Naomi Ishiguro will come together at an event for the first time in the Southbank Centre's "Inside Out" season, organisers have announced. Continue reading at The Bookseller
[ The Bookseller | 2021-02-14 18:59:02 UTC ]
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Call for inquiry into academic publishers as locked-down students unable to access study material onlineCoronavirus – latest updatesSee all our coronavirus coverageLibrarians at UK universities say students’ reading lists for this term are being torn up because of publishers’ “eye-watering”... Continue reading at The Guardian
[ The Guardian | 2021-01-29 12:00:00 UTC ]
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