Agencies, for example, require more expensive people to work more often on smaller buys. Five full-time employees are needed to spend a $100 million national broadcast budget, one media agency executive said, while the same number would be needed for a $5 million programmatic buy. Those programmatic employees garner salaries 50% to 100% higher than their broadcast colleagues, and the high demand for their skills enables them to increase their pay by frequently jumping to digital-media companies or other agencies. And the machines don't necessarily eliminate simple labor tasks."It's like Excel charts and duct tape," the executive added. "If we put $100 million into TV, we need 1% commission to break even. Print and outdoor need 2% to 2.5%. On local, we need about 3%." Buying digital media directly from a publisher, without the intervention of ad tech, requires about a 5% commission."And in programmatic, we need about 10% to 12%," he said. "That's 10 times more than TV, and that's just factoring in full-time employees and overhead." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-14 00:00:00 UTC ]
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As the world book industry gathers in Frankfurt, UK executives share insights on today’s top publishing concerns—chief among them is cost. The post UK Execs: When Business is Booming and So Are the Costs appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-20 12:25:15 UTC ]
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In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday
[ Digiday | 2022-10-17 04:01:00 UTC ]
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The moves at the nation’s largest newspaper publisher include a week of mandatory unpaid leave and voluntary buyouts. Continue reading at The New York Times
[ The New York Times | 2022-10-12 21:51:53 UTC ]
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The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek
[ AdWeek | 2022-10-11 09:54:39 UTC ]
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Ever wondered what goes on behind the scenes while recording audiobooks? Six prolific audiobook narrators gave us the inside scoop. Continue reading at Book Riot
[ Book Riot | 2022-09-23 10:31:00 UTC ]
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Higher costs increased Scholastic's first quarter loss to $58.1 million, from $32 million in the first quarter of fiscal 2022, despite a 1.2% increase in sales. The results were "on plan," the publisher said, adding that it still expects sales and earnings in fiscal 2023 to rise over fiscal 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-22 04:00:00 UTC ]
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The celebrated humor columnist skewered the powerful, and secretly battled depression, for decades. Continue reading at The Washington Post
[ The Washington Post | 2022-09-09 10:00:13 UTC ]
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Sales at Wiley were flat in the quarter ended July 31, 2022, but restructuring charges and higher costs, including higher T&E charges, led to an operating loss of $17 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-07 04:00:00 UTC ]
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Ruling by Russia’s media regulator comes less than year after its editor won Nobel peace prizeRussia-Ukraine war: latest updatesA court in Moscow has stripped Novaya Gazeta of its print media licence, effectively banning the newspaper from operating inside Russia, less than a year after its... Continue reading at The Guardian
[ The Guardian | 2022-09-05 10:57:34 UTC ]
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Over the past two weeks, writers and publishing professionals have been riveted by coverage of the trial in which the U.S. Department of Justice is attempting to block Penguin Random House’s purchase of Big Five rival Simon & Schuster. As a member of the independent book publishing... Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-18 08:54:18 UTC ]
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Newspaper publisher Gannett Co. confirmed Friday that it’s laying off some of its newsroom staff as part of a cost-cutting effort to lower its expenses as its revenue crumbles amid a downturn in ad sales and customer subscriptions Continue reading at ABC News
[ ABC News | 2022-08-12 21:45:49 UTC ]
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Reach, which also publishes the Star and the Express titles, says Ukraine war has affected advertisingThe rising cost of paper has dented profits at the publishing company Reach, which owns titles including the Mirror, the Express and dozens of local newspapers.Physical newsprint costs have... Continue reading at The Guardian
[ The Guardian | 2022-07-26 11:26:46 UTC ]
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National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week
[ Media Week | 2022-07-26 10:13:19 UTC ]
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The children's book "Xavier Marx and the Missing Masterpieces" is a rhyming mystery. In it are clues to find a token worth $10,000 in continental U.S. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-06-06 16:55:51 UTC ]
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Hearst UK's Ryan Buckley and Faye Turner are testing everything from 50,000-person panels to clean rooms. The post Inside Hearst UK’s multi-pronged approach to third-party cookie replacements appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-05-17 04:01:00 UTC ]
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In 2021, a new report indicates, Italians carried out an average 322,000 acts of book piracy per day, a major challenge for publishing. The post Italian Publishers: Book Piracy Cost €771 Million in 2021 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-03-29 18:58:02 UTC ]
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Revenue at Scholastic rose 24% for the third quarter ended February 28, 2022, over the prior year period, and the company cut the quarterly operating loss. While sales trends remain favorable, the company said that it is working on ways to control higher prices for paper, printing, and freight,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-18 04:00:00 UTC ]
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A look at secretive libraries and hidden repositories of books around the world, and how people came to discover them. Continue reading at Book Riot
[ Book Riot | 2022-02-21 11:30:00 UTC ]
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The National Book Award finalists Leslie Connor and Sara Zarr explore that frustrating time between childhood and adolescence. Continue reading at The New York Times
[ The New York Times | 2022-02-11 05:19:32 UTC ]
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Earnings in HarperCollins' second quarter ended December 31, 2021, rose 3% over a year ago, while sales increased 13%. The lower profits increase was due in part “to the increase in manufacturing and freight costs exacerbated by supply chain pressures,” parent company News Corp said. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-04 05:00:00 UTC ]
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