Agencies, for example, require more expensive people to work more often on smaller buys. Five full-time employees are needed to spend a $100 million national broadcast budget, one media agency executive said, while the same number would be needed for a $5 million programmatic buy. Those programmatic employees garner salaries 50% to 100% higher than their broadcast colleagues, and the high demand for their skills enables them to increase their pay by frequently jumping to digital-media companies or other agencies. And the machines don't necessarily eliminate simple labor tasks."It's like Excel charts and duct tape," the executive added. "If we put $100 million into TV, we need 1% commission to break even. Print and outdoor need 2% to 2.5%. On local, we need about 3%." Buying digital media directly from a publisher, without the intervention of ad tech, requires about a 5% commission."And in programmatic, we need about 10% to 12%," he said. "That's 10 times more than TV, and that's just factoring in full-time employees and overhead." Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-14 00:00:00 UTC ]
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Christopher Leonard focuses on Thomas Hoenig, onetime president of the Kansas City Fed, to explore the policy implications. Continue reading at The Washington Post
[ The Washington Post | 2022-01-21 13:00:09 UTC ]
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Oneworld has commissioned an "unforgettable" insider account from former BBC "Newsnight" producer Sam McAlister, the "booker extraordinaire" who secured an infamous interview with Prince Andrew. Continue reading at The Bookseller
[ The Bookseller | 2022-01-17 23:51:46 UTC ]
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Ryan Busse used to be a prominent figure in the firearm industry. A recent book details his disillusionment as he saw gun culture transform — and has drawn disdain from former allies. Continue reading at The New York Times
[ The New York Times | 2021-12-15 10:00:13 UTC ]
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Aguilera wants people to one day associate the newspaper publisher with its podcasts and their West Coast "vibe and tone." But first, she is tasked with growing the L.A. Times' daily news show "The Times." The post ‘Lens of the West Coast’: Inside the L.A. Times’ new head of audio’s plan to... Continue reading at Digiday
[ Digiday | 2021-12-03 05:01:00 UTC ]
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Douglas Wolk, author of the new book 'All of the Marvels,' picks the 10 lesser-known jewels from the Marvel catalogue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-04 04:00:00 UTC ]
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The industry is facing an escalation in costs, as soaring energy prices and rising shipping fees add to the financial implications of distribution delays, with publishers, printers, analysts and retailers predicting pressure on profits and the likelihood of costs being passed on to consumers. Continue reading at The Bookseller
[ The Bookseller | 2021-10-29 15:37:05 UTC ]
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Amazon has seen huge gains in sales and profits since the pandemic began, but growth in the third quarter was a modest 15%. The company is spending billions to cope with supply chain issues and labor shortages. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-29 04:00:00 UTC ]
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The History Press has landed an "enthralling account" of hidden war stories from Berlin-based university lecturer and cultural historian Joseph Pearson. Continue reading at The Bookseller
[ The Bookseller | 2021-10-27 16:49:43 UTC ]
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Essence, GroupM's digital media agency, has expanded its presence into France with a Paris office that will be overseen by Guillaume de La Fl?ch?re, chief executive of digital transformation agency Neo MediaWorld, to support emerging local client programmatic needs. La Fl?ch?re will continue in... Continue reading at AdWeek
[ AdWeek | 2021-10-18 11:36:54 UTC ]
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Throughout Amelia Earhart’s public life, she was tenacious about guarding her privacy, including her desire to be a writer. Continue reading at The Washington Post
[ The Washington Post | 2021-10-17 10:00:00 UTC ]
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Desmond Shum describes how he turned access into wealth — until his wife’s arrest. Continue reading at The Washington Post
[ The Washington Post | 2021-10-15 12:00:00 UTC ]
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Emotional labour is hardly a new concept, but surprisingly there hasn’t yet been a study of this form of work in the book industry - despite the fact that anyone who spends much time on publishing Twitter (shout out to Publishing Tea) knows that many employees struggle with overwork, underpay,... Continue reading at The Bookseller
[ The Bookseller | 2021-10-14 05:20:57 UTC ]
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Review of "There Is Nothing for You Here: Finding Opportunity in the 21st Century" by Fiona Hill Continue reading at The Washington Post
[ The Washington Post | 2021-10-01 14:45:07 UTC ]
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Holly Smale, bestselling author of the Geek Girl series, discusses how autistic characters, and authors, should no longer be seen as ‘niche’ Continue reading at The Bookseller
[ The Bookseller | 2021-09-23 18:27:19 UTC ]
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With clone emperors in haute couture and exotic wolf-lizards poised to attack, Foundation and For All Mankind herald a new era of ravishing spectaculars. Can they do for sci-fi what Game of Thrones did for fantasy?Dynastic infighting, the decline and fall of a mighty empire, tyrannical rulers... Continue reading at The Guardian
[ The Guardian | 2021-09-23 15:57:15 UTC ]
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In writing his new novel, the Irish author spent years tracing the secret yearnings of Mann—who, he says, played a lifelong “game between what was revealed and what was concealed.” Continue reading at New Yorker
[ New Yorker | 2021-09-13 10:00:00 UTC ]
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In 2008, I published my first book, Please Excuse My Daughter, a memoir about my mother and me and how I grew up, and it dipped a little into my mother’s family’s history, which was rich and interesting. Her mother’s uncle, Sam Golding, developed the neighborhood of Rego Park in Queens during... Continue reading at Literrary Hub
[ Literrary Hub | 2021-08-16 08:49:26 UTC ]
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#memoir
Deep in the heart of Appalachia, modern science and America's bucolic past meet at a unique crossroad of scientific discovery and luddite lifestyles. The Quiet Zone, by journalist Stephen Kurczy, is the story of a sleepy small town that hosts the Green Bank radio telescope. But the presence of... Continue reading at Engadget
[ Engadget | 2021-08-14 15:30:30 UTC ]
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Hollywood. It’s one of those locations—it’s hard, somehow, to call it a concrete place—that conjures up all sorts of archetypes: the ruined writer, egomaniacal director, sleazy executive, out-of-control star. In writing my memoir Always Crashing in The Same Car—a book with elements of criticism,... Continue reading at Electric Literature
[ Electric Literature | 2021-08-11 11:00:00 UTC ]
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An FBI informant in a Mississippi group in the 1960s witnessed both evil and ineptitude. Continue reading at The Washington Post
[ The Washington Post | 2021-08-06 12:00:00 UTC ]
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