Plenty of publishers are fretting about the time, posts and resources they are pouring into Facebook, especially Facebook video. But Fatherly, a millennial dad-focused website that's piled up more than 300 million video views this year, has had great success using its viral hits to convert visitors into email subscribers, and even win on SEO topics once dominated by entrenched competitors. The post Inside Fatherly’s very grown-up viral video strategy appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-08-16 00:00:00 UTC ]
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The set of Brother, Vertical Networks’ irreverent digital magazine for young men, which publishes daily on Snapchat and Facebook. Continue reading at The New York Times
[ The New York Times | 2018-10-01 00:00:00 UTC ]
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Facebook is giving brands assurances that their commercials will only run in a thoroughly vetted video environment as part of a new program that focuses on premium content. The new ad offering is also coming down in price since Facebook first started testing the program earlier this... Continue reading at Advertising Age
[ Advertising Age | 2018-09-29 00:00:00 UTC ]
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Facebook announced Monday that its Ad Breaks <span aria-describedby="tt" class="glossaryLink " data-cmtooltip=" Monetization Monetization is utilizing existing website traffic or app users to produce revenue, often via ads or affiliate links. Influencers monetize their social media profiles... Continue reading at AdWeek
[ AdWeek | 2018-09-24 00:00:00 UTC ]
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Headline will publish a book about the history of video games by comedian and gaming expert Steve McNeil. Continue reading at The Bookseller
[ The Bookseller | 2018-09-13 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Gawker, the gossip site, is staging... Continue reading at Advertising Age
[ Advertising Age | 2018-09-12 00:00:00 UTC ]
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Forty-six percent of European publishers say the benefit of distributing videos to social platforms is building larger audiences. The post Digiday Research: European publishers use distributed video for audience generation over revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-07 00:00:00 UTC ]
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Even Snapchat publishers are switching to video.Hearst's Sweet, the first Snapchat-only media property, is closing its daily digital magazine, but the brand will be kept alive with a new show under that name. Other video titles will be available as well. The publisher has fired some staff as a... Continue reading at Advertising Age
[ Advertising Age | 2018-08-24 00:00:00 UTC ]
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Dame Jacqueline Wilson, one of the UK’s biggest-selling children’s novelists, is gearing up for the publication of one of her most anticipated books to date: My Mum Tracy Beaker. Continue reading at The Bookseller
[ The Bookseller | 2018-08-24 00:00:00 UTC ]
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[caption id="attachment_134125" align="alignright" width="150"] Kelley Gudahl[/caption] Kelley Gudahl was tapped as Fatherly’s first VP of marketing this week. In her new position, Gudahl will be tasked with leading the pre-sale RFP process, generating multi-purpose franchise ideas with the... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-23 00:00:00 UTC ]
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Adweek recently caught up with BuzzFeed CEO Jonah Peretti and chief revenue officer Lee Brown about the state of the digital publisher, the challenges of a changing industry and where they see the company in the years ahead. We also chatted with them about the evolution of Tasty in the three... Continue reading at AdWeek
[ AdWeek | 2018-08-21 00:00:00 UTC ]
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Fifty-six percent of European publishers say the core focus of their video distribution strategy is their owned sites compared to 34 percent who focus on social platforms. The post Digiday Research: European publishers bet on their own properties for video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-20 00:00:00 UTC ]
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The gal-dem collective is disrupting traditional media – all from their tiny HQ in a London car park If you wanted to find a kind of ground zero for gentrification, you could do worse than here: an office block carved out of a concrete multistorey car park in south-east London that now fizzes... Continue reading at The Guardian
[ The Guardian | 2018-08-10 00:00:00 UTC ]
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In his unfortunately-titled 1895 self-help book Successward: A Young Man’s Book for Young Men, Edward Bok had the following to say about the importance of honesty in business: Continue reading at Slate
[ Slate | 2018-08-06 00:00:00 UTC ]
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“The single hardest thing to do in business is to make a deal, whether you’re buying or selling.” Former SouthComm, Inc. COO Blair Johnson knew the magnitude of the task before him when, in November 2017, the company’s equity backer Solidus ousted CEO Chris Ferrell and indicated its desire to... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-03 00:00:00 UTC ]
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Mark Thompson says site’s attempts to rank news outlets sounds like ‘controlled society’Facebook should consider completely removing news from users’ feeds unless it can find a way to avoid low-quality stories clogging up the site, the chief executive of the New York Times has said.Mark Thompson... Continue reading at The Guardian
[ The Guardian | 2018-08-03 00:00:00 UTC ]
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Seven Dials is publishing an official Famous Five-inspired recipe book for grown-ups for the Christmas market. Continue reading at The Bookseller
[ The Bookseller | 2018-08-03 00:00:00 UTC ]
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Art openings around L.A., including a video installation at Winslow Garage, an exhibition of an anonymous fashion designer and summer movie screenings. Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-02 00:00:00 UTC ]
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Global recommendations purveyor Time Out Group—which, a decade ago, essentially consisted of two weekly magazines and a licensing business—today boasts owned and operated media brands in 76 cities around the globe, licensing arrangements in a further 32, and an events business that tripled in... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-24 00:00:00 UTC ]
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European publishers primarily get their video revenues from their owned sites. The post Digiday Research: Where European publishers get their video revenues appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-23 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Chance the Rapper is also a... Continue reading at Advertising Age
[ Advertising Age | 2018-07-20 00:00:00 UTC ]
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