Plenty of publishers are fretting about the time, posts and resources they are pouring into Facebook, especially Facebook video. But Fatherly, a millennial dad-focused website that's piled up more than 300 million video views this year, has had great success using its viral hits to convert visitors into email subscribers, and even win on SEO topics once dominated by entrenched competitors. The post Inside Fatherly’s very grown-up viral video strategy appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-08-16 00:00:00 UTC ]
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To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-25 00:00:00 UTC ]
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Today, video is recognized as the most important medium for viewer engagement. Despite a competitive environment publishers still are aware of the importance of engaging audiences via video. From building trust in the content to gaining internal confidence in a video strategy, here are a few... Continue reading at Digiday
[ Digiday | 2019-02-20 00:00:00 UTC ]
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Facebook is still paying for Facebook Watch shows. But the company is increasingly talking about Watch content that can be supported entirely by sharing ad revenue. The post Video Briefing: Beware, Facebook Watch publishers, the subsidies will not last appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-20 00:00:00 UTC ]
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Media mergers between BuzzFeed and other top digital publishers are exciting to think about. But don't bet on them happening anytime soon. The post Video Briefing: BuzzFeed layoffs prompt new talk of mergers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-30 00:00:00 UTC ]
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Emily Barrett, commissioning editor at Seven Dials and Orion Spring, has acquired world rights including dramatisation rights to a book about life inside a women’s prison by a former prison art teacher. Continue reading at The Bookseller
[ The Bookseller | 2019-01-29 00:00:00 UTC ]
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"We generated revenue from brands. If content was so important, you’d think we would be trying harder to please publishers." The post ‘Publishers were always a second priority’: Confessions of a former Facebook exec on the platform’s struggles with video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-18 00:00:00 UTC ]
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The Library Campaign (TLC) is appealing to Arts Council England (ACE) for funding and support in recognition that public libraries are “the bedrock of the nation’s entire culture strategy”. Continue reading at The Bookseller
[ The Bookseller | 2019-01-04 00:00:00 UTC ]
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Twitter’s been on a tear to prove that even with a smaller audience than Facebook and YouTube, it can be a worthwhile destination for ads and publishers. The post Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-24 00:00:00 UTC ]
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Atlantic Books imprint Corvus has acquired a debut upmarket mystery set in an elite Catholic boarding school for girls in the 1990s. Continue reading at The Bookseller
[ The Bookseller | 2018-12-22 00:00:00 UTC ]
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Tons of comic books have come to life as movies, but researchers at the Warsaw University of Technology have developed a system for turning live-action video into a comic. Comixify picks out the best frames from any video you feed it and turns it int... Continue reading at Engadget
[ Engadget | 2018-12-13 00:00:00 UTC ]
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BuzzFeed CEO Jonah Peretti floated the idea of a merger between big digital publishing companies. Here's how a merger could -- but ultimately won't -- help. The post Video Briefing: The pros and cons of a digital media merger appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-28 00:00:00 UTC ]
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Hodder has bought a father’s "moving" memoir, Once More We Saw Stars, about how he and his wife coped after the death of their two-year-old daughter in a freak accident. Continue reading at The Bookseller
[ The Bookseller | 2018-11-24 00:00:00 UTC ]
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Investigative journalist Anabel Hernández has risked her life to expose corruption at the heart of her country’s violent ‘drug wars’. She tells Lucy Lamble why staying silent is not an optionAnabel Hernández is an award-winning investigative journalist, who has dedicated her career to exposing... Continue reading at The Guardian
[ The Guardian | 2018-11-14 00:00:00 UTC ]
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Investigative journalist John Carreyrou has won the £30,000 Financial Times and McKinsey & Company Business Book of the Year Award 2018 for Bad Blood: Secrets and Lies in a Silicon Valley Startup (Picador). Continue reading at The Bookseller
[ The Bookseller | 2018-11-14 00:00:00 UTC ]
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Created at the height of Victorian prudishness, the Bodleian Library’s Phi collection was designed to protect young minds from ‘immoral’ books. More than a century later, they’re going on display for the first timeLibraries today take a dim view of censorship. They are places where knowledge is... Continue reading at The Guardian
[ The Guardian | 2018-11-08 00:00:00 UTC ]
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For queer publishers, life can be tough: despite the corporate love of all things LGBTQ, there’s no money in itSomeone has queered the magazine shelves of McNally Jackson, the boujee bookstore in Soho, New York. The shelves are throbbing with thick, glossy, high production magazines with titles... Continue reading at The Guardian
[ The Guardian | 2018-10-31 00:00:00 UTC ]
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Administrator for collapsed firm has been informing rival bidders they are out of runningLadBible has moved closer to taking control of rival Unilad after administrators handling the fire sale of the collapsed viral Facebook publisher informed several bidders they were out of the... Continue reading at The Guardian
[ The Guardian | 2018-10-12 00:00:00 UTC ]
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LadBible’s purchase of Unilad’s debt prompts accusations rival is driving Unilad out of businessThe money has run out for Unilad and so has the banter, with staff at the viral Facebook publisher, which has collapsed into administration, partly blaming the nifty financial footwork of arch-rival... Continue reading at The Guardian
[ The Guardian | 2018-10-05 00:00:00 UTC ]
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Blackwell’s has reported growth of 17% in its past fiscal year, following an increase of 12% a year earlier. Continue reading at The Bookseller
[ The Bookseller | 2018-10-05 00:00:00 UTC ]
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Hundreds of jobs at risk with parent company owing £6m and administration loomingUnilad, one of the biggest publishers on Facebook, has gone into administration, putting hundreds of jobs at risk and casting doubt on whether outlets that rely on the social media platform for distribution can... Continue reading at The Guardian
[ The Guardian | 2018-10-04 00:00:00 UTC ]
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