Inside Fatherly’s very grown-up viral video strategy

Plenty of publishers are fretting about the time, posts and resources they are pouring into Facebook, especially Facebook video. But Fatherly, a millennial dad-focused website that's piled up more than 300 million video views this year, has had great success using its viral hits to convert visitors into email subscribers, and even win on SEO topics once dominated by entrenched competitors. The post Inside Fatherly’s very grown-up viral video strategy appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-08-16 00:00:00 UTC ]
News tagged with: #facebook video #great success #viral hits

Other Publishing stories related to: 'Inside Fatherly’s very grown-up viral video strategy'


After his 2-year-old daughter died, a father turned his pain into a beautiful memoir

Jayson Greene’s “Once More We Saw Stars” is a heartbreaking — and heartwarming — tale of love and loss. Continue reading at The Washington Post

[ The Washington Post | 2019-05-08 15:53:00 UTC ]
More news stories like this | News stories tagged with: #jayson greene


Interview: Amanda Ridout on Her Boldwood Books’ Rights Strategy

Launched earlier this year and looking for commercial fiction, Boldwood Books promises to publish its new titles in ebook, audio, and print-on-demand on the same day internationally. The post Interview: Amanda Ridout on Her Boldwood Books’ Rights Strategy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post interview #amanda ridout #boldwood books #launched earlier #commercial fiction


Believing In the Perfect Father: Spotlight on Louie Giglio

In 'Not Forsaken,' pastor Giglio envisions a perfect heavenly father whose love can heal the lifelong wounds that grow from broken father-child relationships. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-03 00:00:00 UTC ]
More news stories like this |


Procter & Gamble's docu-style videos exclusive to Hulu

Taking the stage Friday at the Tribeca Film Festival, Procter & Gamble Chief Brand Officer Marc Pritchard relayed his well-tuned message that the company wants to reinvent advertising. He introduced the CPG company’s latest project on a step towards that goal—two short, introductory... Continue reading at Advertising Age

[ Advertising Age | 2019-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #young woman #world premiere #cannes lions #social channels


Feeling anxious about that stack of books you haven’t read? This video wants to help you

Just in time for World Book Day, filmmaker Max Joseph delivers a visual essay that will soothe your reading FOMO. A recent study found that we spend more than a quarter of the day engaging with digital content. That means, on average, 8.8 hours a day are spent on social media, watching videos,... Continue reading at Fast Company

[ Fast Company | 2019-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #watching videos #younger generations


The local crime story that went viral: Chips with Everything podcast

Jordan Erica Webber looks at a local crime brief that defied Facebook’s 2018 algorithm change, one that promised to transform users’ news feeds.In March 2019, journalist Will Oremus was reading through a report on Facebook’s latest publishing trends. One aspect of the study caught his eye.A... Continue reading at The Guardian

[ The Guardian | 2019-04-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news feeds


Dame Helena Morrissey challenges PA over diversity strategy

Dame Helena Morrissey challenged trade leaders over key aspects of their diversity strategies, as the Publishers Association's new president Peter Phillips laid out his aims for the year. Continue reading at The Bookseller

[ The Bookseller | 2019-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key aspects #publishers association


How Austrian publisher Die Presse made its video business profitable

The Austrian news publisher has grown video revenues to 10% of digital ad revenue. The post How Austrian publisher Die Presse made its video business profitable appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-04-10 00:00:00 UTC ]
More news stories like this |


Biteback snaps up Seldon's 'insider' view of May's time in power

Biteback is to publish the "definitive insider account" of Theresa May’s time in power by historian Anthony Seldon. Continue reading at The Bookseller

[ The Bookseller | 2019-03-30 00:00:00 UTC ]
More news stories like this |


Troy video game developer Velan Studios signs publishing deal with Electronic Arts

The Troy-based independent game developer Velan Studios has teamed up with one of the giants of the video game industry. Velan announced Tuesday that Electronic Arts Inc. will be the publisher for its first original game for consoles, PCs, and mobile. The studio also said it will be adding 40... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #electronic arts #development team


Cornerstone lands inside story of commodity trading

Cornerstone has acquired the rights to the “gripping” inside story of the “the last swashbucklers of global capitalism”. Continue reading at The Bookseller

[ The Bookseller | 2019-03-22 00:00:00 UTC ]
More news stories like this |


HCG signs 'Tea Consent' video creator in two-book deal

Hachette Children’s Group (HCG) has acquired a book about consent by Rachel Brian, the animator and creator of the ‘Tea Consent’ video. Continue reading at The Bookseller

[ The Bookseller | 2019-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hcg signs #hachette children #group hcg


Facebook in 2015: Pivot to video! Facebook today: Local news is dead!

Facebook paints a bleak picture for the media industry, while ignoring its own role in publishing’s demise. Benevolent Doctor Facebook today gave the country a very grave diagnosis via a blog post. The company has found that–wait for it–local news is dying. In fact, Facebook says that about... Continue reading at Fast Company

[ Fast Company | 2019-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #local news #media industry #simply don #big problem #good doctor


Dawson's debut sparked by viral tweet goes to HarperCollins

HarperFiction will publish the debut novel from freelancer writer Holly Dawson, inspired by a tweet about an anonymous benefactor in her village. Continue reading at The Bookseller

[ The Bookseller | 2019-03-16 00:00:00 UTC ]
More news stories like this |


Facebook is paying 12 publishers for Watch shows starring video creators

Publishers in the new Facebook-funded program include BuzzFeed, Conde Nast and Viacom. The post Facebook is paying 12 publishers for Watch shows starring video creators appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #conde nast


Picador pre-empts The Reluctant Carer after anonymous viral article

Picador has pre-empted non-fiction book The Reluctant Carer by an anonymous author whose recent article went viral. Continue reading at The Bookseller

[ The Bookseller | 2019-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #picador pre-empts #anonymous author #recent article


Viral Trailer Launches ‘When I Pray for You’ into Bestsellerdom

The trailer for a new children’s book by Matthew Paul Turner featuring singer Amy Grant attracted over one million viewers in less than a month, landing the title at #5 on our bestsellers list in its first week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestsellers list


Octopus signs inside story of Netflix by co-founder Randolph

Octopus has signed a book by Netflix co-founder Marc Randolph, telling the inside story of how the business was built and changed the way people watch film and TV. Continue reading at The Bookseller

[ The Bookseller | 2019-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #inside story


Fairfax’s Daylen Williams emerges from father’s shadow with sensational senior season

“Is that John Williams?” Startled fans have the same reaction seemingly every time he walks into a gym. At 6 feet 8 and somewhere close to 300 pounds, he’s a giant, literally and figuratively. Those who played high school basketball against him in the early 1980s in Los Angeles or watched him... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john williams #early 1980s


Momo is basically 2019’s answer to viral chain mail

Momo is the latest viral hoax, but it taps at something that’s been around for decades. Have you heard about Momo? Odds are you have, if you’ve ever perused this awful place we call the internet. For the serenely unaware, the “Momo Challenge” is purported to be a series of viral online videos... Continue reading at Fast Company

[ Fast Company | 2019-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #young kids