Inside Fatherly’s very grown-up viral video strategy

Plenty of publishers are fretting about the time, posts and resources they are pouring into Facebook, especially Facebook video. But Fatherly, a millennial dad-focused website that's piled up more than 300 million video views this year, has had great success using its viral hits to convert visitors into email subscribers, and even win on SEO topics once dominated by entrenched competitors. The post Inside Fatherly’s very grown-up viral video strategy appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-08-16 00:00:00 UTC ]
News tagged with: #facebook video #great success #viral hits

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Writing About Mental Illness from the Inside

Within the first week it was published, Bassey Ikpi’s essay collection I’m Telling the Truth, but I’m Lying, a collection of personal essays illuminating and encapsulating the experience of having mental illness, hit the New York Times bestseller list. What Ikpi depicts in I’m Telling the Truth... Continue reading at Electric Literature

[ Electric Literature | 2019-09-12 11:00:01 UTC ]
More news stories like this | News stories tagged with: #essay collection #post writing #inside appeared #mental illness #electric literature #times bestseller

A look inside the CIA that the agency isn’t ready for you to see

Amaryllis Fox shares details of her former job, but the CIA hasn’t approved her book yet. Continue reading at The Washington Post

[ The Washington Post | 2019-09-11 10:00:00 UTC ]
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S&S UK lands fashion insider's debut novel

Simon & Schuster UK will publish the debut novel of former fashion insider Sara-Ella Ozbek, pitched as “a filthier, more candid The Devil Wears Prada” and aimed at fans of “Fleabag”. Continue reading at The Bookseller

[ The Bookseller | 2019-09-02 21:57:13 UTC ]
More news stories like this | News stories tagged with: #debut novel

Matthew Zapruder’s ‘Father’s Day’ is firmly situated in our political moment

Zapruder throws zingers at Roseanne Barr and Paul Ryan in a collection that’s both biting and tender. Continue reading at The Washington Post

[ The Washington Post | 2019-08-30 12:00:00 UTC ]
More news stories like this | News stories tagged with: #political moment

A Book Biz Insider's Letter to a (Future) Assistant

A seasoned editorial and agency assistant says a love of reading won’t get newcomers in the publishing door. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-30 04:00:00 UTC ]
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Coronet lands insider's account on controversial Indian guru

Coronet will publish an insider’s account on the world’s most controversial Indian guru Bhagwan Shree Rajneesh, also known as Osho.  Continue reading at The Bookseller

[ The Bookseller | 2019-08-22 19:59:46 UTC ]
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Beijing International Book Fair: Phoenix Publishing’s Global Strategy

Reporting US$2.62 billion in 2018 revenue, China's sprawling Phoenix Publishing & Media already has deals in 30 countries and wants to get only bigger. The post Beijing International Book Fair: Phoenix Publishing’s Global Strategy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-08-22 14:12:23 UTC ]
More news stories like this | News stories tagged with: #phoenix publishing #global strategy

Like Father, Like Son: Nelson DeMille and Son Team Up

The perennial bestseller Nelson DeMille joins forces with son Alex for a new thriller series. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #son team #nelson demille #thriller series

Facebook Is Testing Subscriptions on Its Facebook Watch Video Destination

Facebook will begin testing subscriptions on its Facebook Watch video destination in the U.S., with initial publishing partners BritBoxTV, CollegeHumor Dropout, MotorTrend On Demand and Tastemade Plus. The social network would not provide details on payments by publishers or on subscription... Continue reading at AdWeek

[ AdWeek | 2019-08-08 18:05:58 UTC ]
More news stories like this | News stories tagged with: #provide details #publishing partners

Breaking In: Keah Brown on Going From Viral Hashtag Creator to Debut Memoir Author

Happy pub day to Keah Brown! Her debut memoir, The Pretty One, released today from Atria Books. To celebrate, we're publishing the unabridged version of Keah's interview featured in the Breaking In column of the September 2019 issue of Writer's Digest. You can catch Keah on the debut authors... Continue reading at Writer's Digest

[ Writer's Digest | 2019-08-06 17:00:43 UTC ]
More news stories like this | News stories tagged with: #post breaking #keah brown #debut memoir #released today #atria books #memoir

Inside the marvelous marketing of 'Mrs. Maisel'

In the age of peak TV, wading through the seemingly endless choices on broadcast, cable and streaming platforms is an exhausting exercise. Amazon Prime Video’s “The Marvelous Mrs. Maisel,” Amy Sherman-Palladino’s late-’50s comedy about an affluent New York housewife who discovers she’s the next... Continue reading at Advertising Age

[ Advertising Age | 2019-07-31 07:00:00 UTC ]
More news stories like this | News stories tagged with: #entertainment business #recently begun #nielsen

‘Will Allah be OK with this?’: inside the BBC's first British-Muslim sketch show

They joke about airport security and overindulging over Ramadan. Meet the creators of Muzlamic, the trailblazing comedy exploring the contradictions of modern Muslim lifeAs Ali Shahalom and Aatif Nawaz scan the faces on the walls of the boardroom we’re in, their faces light up. “The BBC have put... Continue reading at The Guardian

[ The Guardian | 2019-07-18 13:28:25 UTC ]
More news stories like this | News stories tagged with: #brown people #loyalty card #open mics #unsuccessful attempts

HuffPost UK falls in line with 'premium' Verizon Media strategy after axing blogs

News publisher has departed from beginnings as a 'blogging-for-all' platform under Arianna Huffington. Continue reading at Media Week

[ Media Week | 2019-07-17 08:32:08 UTC ]
More news stories like this | News stories tagged with: #arianna huffington #news publisher

Hearst’s Latest Digital Subs Foray Is $100 Per Year Exercise Videos

Hearst is continuing its moves to find digital subscription revenue in offshoot products with a new streaming video service offering Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-07-11 18:30:41 UTC ]
More news stories like this | News stories tagged with: #hearst

Hearst’s latest digital subs foray is $100 per year exercise videos

A 20-person team at Hearst Magazines has brought four different consumer products to market since last October. It sees a mandate to serve the needs of its existing audience. The post Hearst’s latest digital subs foray is $100 per year exercise videos appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-07-11 04:01:02 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #post hearst #consumer products #existing audience #hearst

Amazon Literary Prize Finalists To Be Considered for Prime Video

Already among the world's richest awards for self-published content, Amazon's global literary prizes now include a chance at Amazon Studios development. The post Amazon Literary Prize Finalists To Be Considered for Prime Video appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-07-03 02:12:27 UTC ]
More news stories like this | News stories tagged with: #prime video #literary prize

A Son’s Memoir of His Father’s Radical Beliefs, Pursuit by the F.B.I. and Ardent Love for America

“A Good American Family,” by David Maraniss, examines the paranoia and brutality of the McCarthy era through the lens of his father’s experience. Continue reading at The New York Times

[ The New York Times | 2019-06-28 15:12:51 UTC ]
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Kamala Harris’s riveting viral moment

Joe Biden wasn’t slated to appear on the Democratic debate stage on Wednesday night; still, he was expected to loom large. Many commentators, guided by the polls, have called him the presidential candidate to beat. The 10 candidates who did appear Wednesday didn’t mention Biden once. But that... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2019-06-28 11:54:32 UTC ]
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A delightfully absurd ad goes viral. Plus, the latest Kim Kardashian West branding controversy: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise... Continue reading at Advertising Age

[ Advertising Age | 2019-06-28 10:00:00 UTC ]
More news stories like this | News stories tagged with: #procter gamble #saturday morning #honest conversation #forwarded email #nielsen

Samsung, AT&T work to turn science fiction into reality inside 5G Innovation Center

Samsung and AT&T recently opened their collaborative 5G Innovation Center to much fanfare. Here is what the two corporate behemoths are actually working on within the secretive walls of Samsung's multibillion-dollar facility in Austin. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-06-26 15:45:18 UTC ]
More news stories like this | News stories tagged with: #science fiction