A week ago, it was revealed that Facebook had begun working with the MRC, IAB and Nielsen on creating viewability standards for mobile ads. The move appeared to be another step in the right direction in getting the fragmented digital marketing industry on the same page when it comes to the difference of an ad impression served and an ad impression viewed. That distinction is an important one, since it will mean millions of dollars to both brands and ad sellers. Simply put, if marketers no longer have to pay for an amount of advertising that's not viewed, they win in terms of return on investment—and some publishers will, no doubt, lose money. With mobile viewability moving into the picture, The Mobile Majority created an infographic to help ad-tech-minded folks get their heads around the subject. While the explainer is decidedly wonk-ish, it's educational. Scroll down to check it out. Continue reading at 'AdWeek'
[ AdWeek | 2015-02-27 00:00:00 UTC ]
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#mobile ads
#week ago
#begun working
#move appeared
#simply put
#lose money
At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age
[ Advertising Age | 2019-09-18 14:00:00 UTC ]
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#growing exponentially
#digital media
“The Education of Brett Kavanaugh” also recounts the life of privilege that preceded the showdown. Continue reading at The Washington Post
[ The Washington Post | 2019-09-14 16:28:36 UTC ]
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Fundamentally, advertising doesn’t work unless it is seen. In print media, the mantra was “far forward, on a right-hand page, facing a full page of editorial content.” On TV, it was and still is “the first or last spot in the advertising pod.” And in the digital publishing world, it is “above... Continue reading at Digiday
[ Digiday | 2019-09-12 18:40:59 UTC ]
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#print media
#full page
#editorial content
#digital publishing
Google's most vocal critics have caused a schism among the ad-tech community: One group led by Brave, a rival web browser, claims to have analyzed Google's ad exchange and found sneaky data-sharing with partners. Meanwhile, Google's defenders say rivals are being alarmist about a common industry... Continue reading at Advertising Age
[ Advertising Age | 2019-09-09 16:35:44 UTC ]
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#digital advertising
#phone interview
#e-mail statement
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The author’s ninth novel deals with climate change and human migration — but it’s not homework. Continue reading at The Washington Post
[ The Washington Post | 2019-09-08 19:44:11 UTC ]
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#climate change
Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Back in Black NFL ad pricing has rebounded after last year’s drop,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-06 09:00:00 UTC ]
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#tail end
#social disease
#nielsen
A month after longtime AMC Networks ad sales executive Scott Collins parted ways with the home of “The Walking Dead” and “Killing Eve,” the cable programmer has tapped a mainstay from the magazine world to oversee its linear TV and digital inventory. AMC this afternoon announced that it has... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 23:26:31 UTC ]
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#upfront negotiations
#ad sales
#conde nast
Coronet will publish an insider’s account on the world’s most controversial Indian guru Bhagwan Shree Rajneesh, also known as Osho. Continue reading at The Bookseller
[ The Bookseller | 2019-08-22 19:59:46 UTC ]
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Children's books account for just 4.9% of review space, despite making up a third of the market, according to data from Books in the Media. Continue reading at The Bookseller
[ The Bookseller | 2019-08-15 17:56:13 UTC ]
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#review space
New Can of Worms imprint TSB has landed a three-book account of P G Wodehouse’s life and works by Paul Kent. Continue reading at The Bookseller
[ The Bookseller | 2019-08-14 11:45:36 UTC ]
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The magazine company has run over 200 global campaign over the last year from its centralized team of 26 people, based in London. The post 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-08-14 04:01:54 UTC ]
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#revenue appeared
#magazine company
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After decades of gathering Spanish-language magazines and newspapers in his office—thousands of them—Kirk Whisler started looking around for a more formal place to archive this collection. Whisler is president of Fallbrook, Calif.-based Latino 247 Media Group, a founding member of the National... Continue reading at Advertising Age
[ Advertising Age | 2019-08-13 13:31:00 UTC ]
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#newspaper industry
#late 1970s
#south dakota
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#print media
“The Long Accomplishment: A Memoir of Hope and Struggle in Matrimony” is Rick Moody’s attempt to come to terms with his troubled domestic life. Continue reading at The New York Times
[ The New York Times | 2019-08-06 09:00:06 UTC ]
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#rick moody
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Since they launched in 2017, three NBC News sub-brands, Mach, Better and Think, have become laboratories where the news publisher is learning to more effectively serve its readers' needs. The post How NBC News’ vertical sites became audience engagement laboratories appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-08-05 04:01:49 UTC ]
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#nbc news
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Pearson has admitted a data breach that saw around 13,000 of its US school and university student accounts accessed by hackers. Continue reading at The Bookseller
[ The Bookseller | 2019-08-04 19:12:10 UTC ]
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#data breach
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Octopus imprint Cassell has bagged the rights to a fresh book of dad jokes from the creators of hugely popular Instagram account @DadSaysJokes. Continue reading at The Bookseller
[ The Bookseller | 2019-07-31 17:51:07 UTC ]
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Cambridge University Press is launching an early and open content platform to publish research outputs such as preprint papers, abstracts, conference proceedings and open data. Continue reading at The Bookseller
[ The Bookseller | 2019-07-30 08:03:04 UTC ]
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#conference proceedings
#cambridge university press
As Pearson continues to overhaul its education operations, the company said its stake in Penguin Random House contributed £25 million to its adjusted operating profit, up from £22 million in the first half of 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-29 04:00:00 UTC ]
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#half earnings
#penguin random house
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Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as... Continue reading at Advertising Age
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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#living rooms
#media partners
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#share data
#ad business
#growing rapidly
#e-commerce site
#$3 billion