A week ago, it was revealed that Facebook had begun working with the MRC, IAB and Nielsen on creating viewability standards for mobile ads. The move appeared to be another step in the right direction in getting the fragmented digital marketing industry on the same page when it comes to the difference of an ad impression served and an ad impression viewed. That distinction is an important one, since it will mean millions of dollars to both brands and ad sellers. Simply put, if marketers no longer have to pay for an amount of advertising that's not viewed, they win in terms of return on investment—and some publishers will, no doubt, lose money. With mobile viewability moving into the picture, The Mobile Majority created an infographic to help ad-tech-minded folks get their heads around the subject. While the explainer is decidedly wonk-ish, it's educational. Scroll down to check it out. Continue reading at 'AdWeek'
[ AdWeek | 2015-02-27 00:00:00 UTC ]
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Facebook is rolling out its Canadian political ad registry today with a low-tech twist — a bid to prevent people based outside of Canada from running ads in the upcoming federal election. Continue reading at CBC
[ CBC | 2019-06-10 08:00:00 UTC ]
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The Globe and Mail is the new home to the Facebook Political Ad Collector, a browser extension that ProPublica built and Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-07 18:45:03 UTC ]
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Facebook introduced ads for Stories last September and, while the social network and some of its advertisers are bullish on the option, the jury remains out among the ad community in general. Over 500 million people are using Stories on Facebook, Messenger, Instagram and WhatsApp (where the... Continue reading at AdWeek
[ AdWeek | 2019-05-31 19:45:16 UTC ]
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Amazon.com Inc. is interested in acquiring prepaid wireless phone service Boost Mobile from T-Mobile US Inc. and Sprint Corp., Reuters reported, citing people familiar with the matter. Amazon is considering buying Boost for an attached wholesale deal that would allow the buyer to use T-Mobile’s... Continue reading at Advertising Age
[ Advertising Age | 2019-05-31 17:33:29 UTC ]
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Amazon has agreed to acquire the ad server business of Sizmek, a move which will have significant implications for both marketers and Google. Although terms of the deal were not disclosed, one person whose company was also bidding on Sizmek’s ad server believes the company was seeking about $30... Continue reading at Advertising Age
[ Advertising Age | 2019-05-31 15:26:13 UTC ]
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Google and Facebook command more than 60% of online adspend, Ofcom figures show. Continue reading at Media Week
[ Media Week | 2019-05-31 08:06:09 UTC ]
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At the center of the TV industry’s audience targeting efforts is OpenAP, which will roll out a marketplace for advertisers to buy targeted TV and digital video ads. The post ‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-30 04:01:33 UTC ]
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The legacy magazine publisher, which has been giving advertisers more opportunities to communicate directly with its audience, extends the strategy to its social channels. The post Hearst Magazines launches new ad unit that will send people product samples appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-30 04:00:01 UTC ]
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Platform is also introducing more transparency for advertisers on how effectively their creative is being used. Continue reading at Media Week
[ Media Week | 2019-05-29 15:49:28 UTC ]
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Several federal government departments — including the Canada Border Services Agency, the Correctional Service of Canada and the RCMP — have restricted who can see their job ads on Facebook by age, which could violate Canadian human rights law. ... Continue reading at CBC
[ CBC | 2019-05-29 08:00:00 UTC ]
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Samson Bonkeabantu Brown says he was honored to star in ad‘My father encouraged me to live authentically as my best self’A transgender man learning to shave is featured in a new ad by the razor company Gillette. The ad, posted to Gillette’s Facebook page, features Toronto-based artist Samson... Continue reading at The Guardian
[ The Guardian | 2019-05-28 21:33:38 UTC ]
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Google is moving to a simpler online advertising model called “unified auctions,” but its adoption will be anything but simple for the publishers who rely on the internet giant’s technology to manage their ad inventory. In the coming months, Google is aiming to level the playing field for... Continue reading at Advertising Age
[ Advertising Age | 2019-05-28 07:00:00 UTC ]
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The National Rifle Association’s escalating legal feud with its longtime public-relations agency has taken a bizarre turn, with the gun lobby claiming that the PR firm stole a confidential PowerPoint presentation detailing its courtroom strategy. The new controversy centers on an April 29... Continue reading at Advertising Age
[ Advertising Age | 2019-05-24 23:29:03 UTC ]
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You’d think ABC’s live re-staging of “All in the Family” and “The Jeffersons” seemed to have offered marketers a rare opportunity to dust off some long-forgotten creative from the leisure-suit era, but as it turns out, most of the brands that advertised in Wednesday night’s retro showcase didn’t... Continue reading at Advertising Age
[ Advertising Age | 2019-05-24 00:12:30 UTC ]
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Social media giant says it has seen a "steep increase" in the creation of abusive, fake accounts. Continue reading at Stuff
[ Stuff | 2019-05-23 21:23:34 UTC ]
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Facebook disabled more than 2 billion fake accounts on Facebook in the first quarter of 2019 alone, nearly the same amount of total monthly active users the company has, the company said Thursday in a report about how it is enforcing its platform rules. The company pulled almost 2.2 billion fake... Continue reading at AdWeek
[ AdWeek | 2019-05-23 20:09:09 UTC ]
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Facebook removed more than three billion fake accounts from October to March, twice as many as the previous six months, the social networking company said Thursday. Continue reading at CBC
[ CBC | 2019-05-23 16:32:45 UTC ]
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The company, which reports 2.39 billion monthly active users, says it zapped 3 BILLION fake accounts in two quarters alone, and that it caught only “most of them.” Facebook held a press call today to report to the world that it has removed 3 billion fake accounts during the last quarter of 2018... Continue reading at Fast Company
[ Fast Company | 2019-05-23 15:50:14 UTC ]
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Party is comfortably biggest spender on online election ads, as other parties hold backChange UK has run a last-minute Facebook advertising campaign to try to shore up its support amid dismal poll ratings for the European elections, but most other parties have mostly avoided large spending on... Continue reading at The Guardian
[ The Guardian | 2019-05-23 05:00:40 UTC ]
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The new ad units, which are both video and interactive, require a minimum spend of $20,000. The post Conde Nast launches new ad program for performance marketers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-23 04:01:28 UTC ]
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