It's hard to read the latest gimmick for infusing a dying industry with cash as anything other than journalism selling its soulThe devil walks into a bar and sits at a table with eight newspaper and magazine publishers plus one strange little fellow in shabby, dated robes. The devil says, "How'd you all like to get some advertising revenue at higher rates than what you've been fetching for the past five or six years?"The publishers crowd in to hear to his offer. All they need do in exchange is make the advertising look similar to the surrounding editorial matter. "Can we label it as advertising?" one publisher asks. "You can label it 'sponsored content,'" the devil replies."And it will be worthy?" chimes in another publisher."Oh yes," says the devil. "My clients don't benefit if people don't read the stuff.""But won't this confuse our readers," ventures another publisher, "and even deceive them into reading brand propaganda when they're expecting arms-length journalism?" The devil has an answer for that, too. "I repeat: the rates are higher than for the regular display ads that nobody ever looks at. What say we put this to a vote?"One by one the publishers raise their hands. The Economist. Forbes. The Atlantic. The Huffington Post. The Washington Post. Time Inc. The New York Times. And, most recently, Yahoo. Nine people sit at the table, and eight hands eventually are raised. Only one, the strange fellow with the odd garments and a thick German accent, fails to accept the... Continue reading at 'The Guardian'
[ The Guardian | 2014-02-25 00:00:00 UTC ]
News tagged with:
#deal offers
Online advertising is a tricky game, reliant on continued innovation from publishers and advertisers as they try to capture consumers' attention. The latest effort to move beyond traditional banners is so-called "native advertising" -- advertising that looks and feels like the content of a... Continue reading at Advertising Age
[ Advertising Age | 2013-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print publications
#people talk
#consumer experience
#traditional banners
#latest effort
Could native advertising be hitting a wall? Marketers and publishers continue to fall all over themselves to create messaging that doesn’t look like advertising and that doesn’t annoy the reader. But the format is facing growing pains. “Agencies aren’t ready to turn on a dime and do this,” Rey... Continue reading at AdWeek
[ AdWeek | 2013-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#recent survey
#starcom mediavest
#missed opportunities
For all the good native advertising does for brands, a big roadblock the digital ad form faces is its ability to scale, said AOL CEO Tim Armstrong at a breakfast event this morning in New York. "I think it's beneficial, overall, for brands. I think there's a danger, though, that native... Continue reading at AdWeek
[ AdWeek | 2013-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#user experience
#online services
#long run
#publishing community
Co.Create joined The Atlantic Digital, Vice, Gawker, and College Humor in a talk about how publishers are approaching native advertising. “The truth is, it’s messy shit and there’s no easy way through it." That’s Vice Chief Creative Officer Eddy Moretti talking about the realities of creating... Continue reading at Fast Company
[ Fast Company | 2013-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#beautiful thing
#native advertising
Glamour wants readers to scan the Facebook icon next to the singer Rihanna, and other icons placed throughout the issue. Continue reading at The New York Times
[ The New York Times | 2011-08-23 00:00:00 UTC ]
More news stories like this |
From tinting their pages yellow to redesigning fonts, publisher Barrington Stoke is leading the way in dyslexia-friendly books. They and their authors – including Meg Rosoff and Anthony McGowan – explain the practicalitiesMainstream understanding of dyslexia has come a long way from the days... Continue reading at The Guardian
[ The Guardian | 2016-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#important factors
#barrington stoke
Free content on the web can only survive if consumers stop using ad blocking software but advertisers need to stop their ‘pay and spray’ approachThe sale of the Financial Times marked an important milestone in traditional media continuing it transformation into the digital world. Many... Continue reading at The Guardian
[ The Guardian | 2015-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media businesses
#long time
#publishing world
#digital world
Dedicated devices for reading ebooks have been a hot category for nearly a decade, with tech firms from Amazon, Samsung and Barnes & Noble releasing a dizzying number of options in recent years. Yet while most of the new devices being introduced for reading ebooks... Continue reading at ABC News
[ ABC News | 2015-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tech firms
#hot category
#reading ebooks
#real readers
Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily... Continue reading at Advertising Age
[ Advertising Age | 2014-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sports illustrated
#iconic titles
#business side
#hearst tower
#week tonight
The San Diego Reader is mining gold from its rich archives and releasing the treasures as a collection of six eBooks, the first installment of a series that will showcase the literary quality and historic value of a collection spanning more than 40 y ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-03 00:00:00 UTC ]
More news stories like this |
Which historical fiction novel featuring Native Americans are you picking up this month? Continue reading at Book Riot
[ Book Riot | 2024-11-13 11:00:00 UTC ]
More news stories like this | News stories tagged with:
#historical fiction
This week's Media Briefing recaps what publishers had to say behind closed doors during last week's Digiday Publishing Summit Europe about the brand safety/suitability practices that are penalizing their ad businesses. Continue reading at Digiday
[ Digiday | 2024-11-07 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#publishing summit
#closed doors
#media briefing
"We know from history that a way you control a nation is by controlling what its citizens read" — Jodi Picoult Continue reading at Book Riot
[ Book Riot | 2024-11-01 11:00:00 UTC ]
More news stories like this | News stories tagged with:
#history book
The first color Kindle is a nice upgrade, but Amazon missed out on a few opportunities to make the Colorsoft even more special. Continue reading at Wired
[ Wired | 2024-10-30 13:15:00 UTC ]
More news stories like this | News stories tagged with:
#kindle
#color kindle
Watergate reporter says Trump is far worse than Nixon and ‘most reckless and impulsive president in American history’The Middle East and Ukraine are ablaze, the US mired in turmoil. An octogenarian president recedes from view. The threat of a second Trump term hangs like the sword of Damocles.... Continue reading at The Guardian
[ The Guardian | 2024-10-20 15:39:32 UTC ]
More news stories like this | News stories tagged with:
#schuster
#vladimir putin
#fourth book
#inflection point
#middle east
#american history
These Amazon Kindle alternatives have terrifically tactile physical buttons for turning pages. Boy, is my wife mad at Amazon for killing off the wonderful Oasis line of premium Kindle e-book readers. I, too, am upset—she’s due for an upgrade and the holidays are right around the corner. Continue reading at Fast Company
[ Fast Company | 2024-10-20 04:30:00 UTC ]
More news stories like this | News stories tagged with:
#kindle
#turning pages
Bob the Drag Queen has written a book, y’all. And this is not the standard tell-all memoir announcement now standard practice for the cross-over artist with a brand to build. Luckily for the world, the Drag Race winning superstar has written a novel. And one that looks to be, um, delightfully... Continue reading at Literrary Hub
[ Literrary Hub | 2024-10-18 17:27:10 UTC ]
More news stories like this | News stories tagged with:
#memoir
#standard practice
Amazon's latest version of its popular Kindle Paperwhite has arrived, marking the sixth iteration if you're keeping score at home. The new model is the thinnest Paperwhite yet and has a refreshed 7-inch screen that's a touch larger than the previous model's 6.8-inch display. It also has the... Continue reading at Engadget
[ Engadget | 2024-10-16 13:00:50 UTC ]
More news stories like this | News stories tagged with:
#kindle
#high contrast
#graphic novels
#front light
Penguin has renewed its master publishing deal with BBC Studios for the hit preschool animated series Bluey. Bluey books have sold more than 20 million copies in 22 languages worldwide, including 8.5 million in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-03 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing deal
#bbc studios
Stevie Wilson: Tablets Are a New Way for Prisons to Profit off the Incarcerated In 2015, the PA DOC introduced tablets sold by GTL (now Viapath) to the general population. We were told we would be able to send and receive emails, buys songs and books, submits requests to staff and order... Continue reading at Literrary Hub
[ Literrary Hub | 2024-09-20 08:56:11 UTC ]
More news stories like this | News stories tagged with:
#ebooks