It's hard to read the latest gimmick for infusing a dying industry with cash as anything other than journalism selling its soulThe devil walks into a bar and sits at a table with eight newspaper and magazine publishers plus one strange little fellow in shabby, dated robes. The devil says, "How'd you all like to get some advertising revenue at higher rates than what you've been fetching for the past five or six years?"The publishers crowd in to hear to his offer. All they need do in exchange is make the advertising look similar to the surrounding editorial matter. "Can we label it as advertising?" one publisher asks. "You can label it 'sponsored content,'" the devil replies."And it will be worthy?" chimes in another publisher."Oh yes," says the devil. "My clients don't benefit if people don't read the stuff.""But won't this confuse our readers," ventures another publisher, "and even deceive them into reading brand propaganda when they're expecting arms-length journalism?" The devil has an answer for that, too. "I repeat: the rates are higher than for the regular display ads that nobody ever looks at. What say we put this to a vote?"One by one the publishers raise their hands. The Economist. Forbes. The Atlantic. The Huffington Post. The Washington Post. Time Inc. The New York Times. And, most recently, Yahoo. Nine people sit at the table, and eight hands eventually are raised. Only one, the strange fellow with the odd garments and a thick German accent, fails to accept the... Continue reading at 'The Guardian'
[ The Guardian | 2014-02-25 00:00:00 UTC ]
News tagged with:
#deal offers
Who among us hasn’t wished that they could get paid to just sit and read for a little while? No strings, no work-related tasks involved—just good old fashioned American currency in exchange for reading a book of your choosing, for pleasure. Well, fellow dreamers, I have good news! Perelandra... Continue reading at Literrary Hub
[ Literrary Hub | 2024-03-06 17:56:29 UTC ]
More news stories like this | News stories tagged with:
#bookshop
I always imagined, that, given the choice, I would read my own audiobook. I had heard memoirs often sounded best in the author’s throat—something about the familiar tang of the hardship unspooled. But had I written a memoir? A bookseller acquaintance asked me that a year before the publication... Continue reading at Literrary Hub
[ Literrary Hub | 2024-02-22 09:54:39 UTC ]
More news stories like this | News stories tagged with:
#audiobook
#bookseller
#audiobook narrator
Bricks-and-mortar bookshops anchor neighborhoods, while a book bus and pop-ups take their shelves on the road. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-26 05:00:00 UTC ]
More news stories like this | News stories tagged with:
An inside look at the debut speculative novel so charming that Avid Reader Press executive editor Margo Shickmanter preempted it from her bathtub. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-16 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#kaliane bradley
When e-readers like the Amazon Kindle burst onto the scene, they were predicted to bring about the death of the print book — and maybe the independent bookstore too. But publishing sales data and on the ground observations from booksellers indicate that neither prediction has come true. Continue reading at CBC
[ CBC | 2023-12-17 09:00:00 UTC ]
More news stories like this | News stories tagged with:
#kindle
#print book
#independent bookstore
In her farewell as a PW columnist, Sari Feldman reflects on the importance of reading instruction, inspired by her new full-time gig: grandmother. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-15 05:00:00 UTC ]
More news stories like this |
A founder of the St. Mark’s Bookshop in the East Village, he prided himself on stocking titles that were not “too popular” and stayed in business for four decades. Continue reading at The New York Times
[ The New York Times | 2023-11-23 01:12:36 UTC ]
More news stories like this | News stories tagged with:
#bookshop
#east village
To what extent copyright law applies to generative AI tools is a legal gray area -- and cause for concern among companies using these tools for commercial purposes. Continue reading at Digiday
[ Digiday | 2023-11-20 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#copyright law
#commercial purposes
#generative ai
Stephanie Land's second memoir, 'Class,' a sequel to her blockbuster debut, 'Maid,' follows her journey to get an education — and holds readers at a distance. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-10-31 10:00:21 UTC ]
More news stories like this | News stories tagged with:
#memoir
#blockbuster debut
#stephanie land
#memoir takes
Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year. Continue reading at Digiday
[ Digiday | 2023-09-22 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#publishing summit
#ad campaigns
#growing importance
#media execs
#premium publishers
Christian-living megaselling authors, renowned Bible scholars, Christian fiction stars, and more are eager to open the doors to faith for little ones with new books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-22 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#christian fiction
No matter what device you read ebooks on, there are thousands of free romance titles available this week. Continue reading at Wired
[ Wired | 2023-09-20 11:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebooks
#read ebooks
#free ebooks
A selection of photos recapture the 2023 American Christian Fiction Writers conference, which took place in St. Louis from August 24-27. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-13 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#christian fiction
Colleen Hoover’s novels took the top six places on last year’s New York Times bestseller list, while in the UK she rivals Richard Osman as the biggest author in recent times. How has she done it?The first Colleen Hoover book I read was It Ends With Us, and when I opened it on the tube, I saw... Continue reading at The Guardian
[ The Guardian | 2023-08-19 10:00:17 UTC ]
More news stories like this | News stories tagged with:
#times bestseller
#richard osman
#bestselling novelist
#recent times
#colleen hoover
#romantic love
#successful authors
Amazon has the company’s Kindle Kids e-reader on sale for 33 percent off right now. Its $80 price (usually $120) is nearly as low as it was on Prime Day, making it an ideal time to surprise your little one(s) with the gift of distraction-free reading. The device is an Engadget recommendation in... Continue reading at Engadget
[ Engadget | 2023-07-25 19:20:11 UTC ]
More news stories like this | News stories tagged with:
#kindle
#children’s book
#follow @engadgetdeals
#$10 higher
#buying advice
#top recommendation
#battery life
#unicorn valley
The Boston-based publisher—the only organization in the U.S. that publishes its own books by blind authors for blind readers—has been leading the way in improving access in the book business for nearly a century. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book business
The actress-turned-author aims to inspire people to embrace their identity as a source of strength in her forthcoming 'Our Otherness is Our Strength.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-27 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#inspire people
Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
More news stories like this | News stories tagged with:
#digital media
#recession looms
#internet companies
#ad spending
Ad spending for the 200 biggest U.S. advertisers rose a solid 8% in 2022. Internet companies from Amazon to Ally drove ad spending growth, and digital media grabbed the lion's share of budgets for blue-chip marketers. Budgets could come under pressure amid looming signs of recession. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
More news stories like this | News stories tagged with:
#digital media
#internet companies
#ad spending
#recession looms
The season of sitting outside in the sun and reading is upon us — and, fortunately, so is a sale on Kindle e-readers. Amazon is running a deal on its adult and kids Kindles, with the original model down from $100 to $80 — a 16 percent discount. At this price, the base model is just short of its... Continue reading at Engadget
[ Engadget | 2023-06-12 10:55:39 UTC ]
More news stories like this | News stories tagged with:
#kindle
#follow @engadgetdeals
#buying advice
#good option
#battery life
#300ppi display
#base model
#standard kindle