Identity Crisis at Gawker? Nick Denton's Blogging Empire Working with Branding Agency Redscout

Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees believe it's the first time the digital publisher has teamed up with a branding agency. The precise nature of the work is unclear. Both Gawker and Redscout declined comment.Redscout, which is owned by MDC Partners, advises companies on developing a brand strategy. Its roster of clients include large consumer brands such as Pepsi, Lay's and American Express, as well as media companies like ABC Family and LinkedIn. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-02-24 00:00:00 UTC ]
News tagged with: #digital publisher #brand strategy #american express #media companies

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What Facebook’s new unfollow feature means for brands, publishers

Facebook is making it easier for users to unfollow brand and publisher pages, which will have a polarizing effect on distribution. The post What Facebook’s new unfollow feature means for brands, publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers appeared

Print Media Buying Has Stabilized, Agency Execs Say, But Change is Still the Watchword

The most dominant story in magazine media over the last decade-the decline in print as digital media surges-may be changing, according to an all-star panel of ad agency executives at a min breakfast Thursday. There was general consensus on the panel of four that the decline has stopped and... Continue reading at Folio Magazine

[ Folio Magazine | 2014-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print media #agency execs #magazine media

Greek Bookstore Chain Eleftheroudakis Emerges from Crisis

Despite a tough economy in Greece, family-owned bookstore chain Eleftheroudakis has restructured and is optimistic about its future business model. The post Greek Bookstore Chain Eleftheroudakis Emerges from Crisis appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-05 00:00:00 UTC ]
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Nick Gibb to speak at PA education conference

Minister for schools Nick Gibb will talk about the government’s plans for educational reform at the PA/BESA Education conference later this month. The conference is organised by the Publisher’s Association (PA) in partnership with the British Educational Suppliers Association (BESA) and is... Continue reading at The Bookseller

[ The Bookseller | 2014-11-04 00:00:00 UTC ]
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Bookcase Literary Agency Makes a Global Splash with Self-Publishing

Brazil’s Bookcase Literary Agency has made a name for itself after just one year in business by connecting talented, independent authors with international publishers. The post Bookcase Literary Agency Makes a Global Splash with Self-Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-publishing appeared #independent authors #international publishers

Vigliano to Sell Agency

The 'New York Post' reports that literary agent David Vigliano is selling his company, Vigliano Associates, to Y Entertainment Group, the entertainment subsidiary of Ron Burkle's private equity and venture capitalist firm, the Yucaipa Cos Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #york post #entertainment group #private equity

Joan Didion documentary is in the works

Didion's nephew Griffin Dunne turned to Kickstarter to fund the film and it's already passed its goal. Didion's work 'The Year of Magical Thinking' won the National Book Award for nonfiction. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-10-24 00:00:00 UTC ]
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S&S strikes 'version of agency' deal with Amazon

Simon & Schuster in the US and Amazon have signed a new multiyear deal which is a "return to a version of agency" and is also “economically advantageous for both Simon & Schuster and its authors”. An email from Carolyn Reidy (pictured), president and c.e.o. at Simon & Schuster, said... Continue reading at The Bookseller

[ The Bookseller | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #agency pricing #multiyear deal #simon schuster #digital books #limited exceptions #ebook pricing

LIMA report reveals top children's brands

Harry Potter, The Gruffalo, and Horrid Henry are the top book brands for children, according to a report commissioned by the Licensing Industry Merchandisers’ Association (LIMA). The report—released at the Brand Licensing Europe (BLE) exhibition, held in London last week—found that books were... Continue reading at The Bookseller

[ The Bookseller | 2014-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #horrid henry #report commissioned #association lima #tv shows #video games

S&S, Amazon Agree on 'Version' of Agency Pricing

The new sales agreement supposedly reached on Monday by Amazon and Simon & Schuster, has been confirmed by both parties. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #agency pricing #simon schuster

S&S to Go Agency With Amazon

As Hachette continues its stalemate with Amazon over ebook sales terms, Simon & Schuster has reached a new agreement with the e-tailer. Among other things, the new deal will allow S&S to set the prices on its ebooks, marking a return to the agency model. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #agency model #simon schuster

Editorial Assistant Turns Blog Post into Multibook Deal

What’s every blogger’s dream? A book deal. Even better: a multibook deal from a single blog post. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-17 00:00:00 UTC ]
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Upworthy Claims It Can Deliver Its Positive Spin for Brands

At some point, you've probably come across a post from Upworthy, the publisher known for its emotional stories that make readers feel pumped up about the world. While this tactic has been shown to work for editorial articles—and has drawn guest curators like George Takei and Michelle Obama—the... Continue reading at AdWeek

[ AdWeek | 2014-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social shares #magic touch #daily basis #business development

In the Name of Content Marketing, Leo Burnett to Share Client Work With Huffington Post

The rise of content marketing and native advertising occasionally makes for strange bedfellows, as in a recent alliance between ad agency Leo Burnett and digital publisher The Huffington Post, which the companies plan to announce Monday.Under the agreement, HuffPost Partner Studio, the... Continue reading at Advertising Age

[ Advertising Age | 2014-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #announce monday #in-house team #produce content #ad agency

AmazonCrossing to Spotlight Finnish Works

AmazonCrossing, the translation imprint of Amazon Publishing, announced a commitment to publish Finnish crime fiction in English through 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
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Want to work at a bookstore in Scotland? This residency may be for you

Through the Open Book Residency, members of the public are invited to come work in a bookstore in Wigtown, Scotland, for several weeks. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-10-07 00:00:00 UTC ]
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Video Is 'Display 2.0': Marissa Mayer Woos Advertisers With the 'Yahoo Brand'

As she kicks off her third year at the helm of Yahoo, Marissa Mayer is courting advertisers aggressively. She met with 500 advertising and agency executives, representing 350 brands, during the second quarter.And during Advertising Week on Thursday, the CEO worked to convince marketers that her... Continue reading at Advertising Age

[ Advertising Age | 2014-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising week #fast company #agency executives #media platform

Publishers Diversify Their Businesses with Innovative Brand Extensions

By Dan Eldridge There's certainly nothing new, or even particularly unusual, about magazine publishers trading on the public recognition of their brands to create new lines of consumer products and services. Back... Continue reading at Publishing Executive

[ Publishing Executive | 2014-10-01 00:00:00 UTC ]
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Ellora’s Cave Files Libel Suit Against Dear Author Blog

Erotic romance publisher Ellora’s Cave has filed suit in Summit County, Ohio, against Jennifer Gerrish-Lampe, aka Jane Litte, and her blog Dear Author, claiming libel and defamation and asking for "no less than" $25,000 in damages. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-29 00:00:00 UTC ]
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