Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees believe it's the first time the digital publisher has teamed up with a branding agency. The precise nature of the work is unclear. Both Gawker and Redscout declined comment.Redscout, which is owned by MDC Partners, advises companies on developing a brand strategy. Its roster of clients include large consumer brands such as Pepsi, Lay's and American Express, as well as media companies like ABC Family and LinkedIn. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-24 00:00:00 UTC ]
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#digital publisher
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#american express
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Since launching a major revamp of their line more than two years ago, Marvel has had mixed success with their Marvel NOW! titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-25 00:00:00 UTC ]
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Little, Brown UK is running a tour with 47 bloggers for its newly-published The Destroyer series... Continue reading at The Bookseller
[ The Bookseller | 2014-08-22 00:00:00 UTC ]
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#blog tour
#brown uk
Facebook says that hundreds of online companies have adopted its plan to let mobile apps operate more like the world wide web, seamlessly linking together in much the same way that pages do inside your web browser. According to Facebook’s Vijay Shankar, these companies have published over 3... Continue reading at Wired
[ Wired | 2014-08-22 00:00:00 UTC ]
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#online companies
#web browser
Barnes & Noble’s Nook Media has unveiled the Galaxy Tab 4 Nook, the first co-branded... Continue reading at The Bookseller
[ The Bookseller | 2014-08-20 00:00:00 UTC ]
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#barnes noble
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For publishers today, data has become the key to competitive advantage. But executing against data has traditionally been a challenge. Only in recent years has the publishing industry invested in the technology required to make sense of data's complexity and volume. It speaks to a culture shift,... Continue reading at Advertising Age
[ Advertising Age | 2014-08-14 00:00:00 UTC ]
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#publishing industry
#drive traffic
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As the start of the fall semester nears, the college bookstore market is heating up with the launch of a second Amazon co-branded online school store at Indiana's Purdue University. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-13 00:00:00 UTC ]
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#purdue university
Ron English, famous for his colorful statements on consumer culture, talks about reverse shoplifting, and making marketing even more egregious.Portland artist Ron English has spent his career lampooning some of America's top brands, and he's got the cease-and-desist letters to prove it.... Continue reading at Fast Company
[ Fast Company | 2014-08-12 00:00:00 UTC ]
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#top brands
#greatest hits
#mickey mouse
Here's the pitch Conde Nast's GQ magazine is giving marketers: Spend at least $100,000 with us and get access to 57 "elite" GQ readers who will help promote your brand across print and digital. The program, called GQ57, is the magazine's latest effort to tap digital-ad budgets by enlisting... Continue reading at Advertising Age
[ Advertising Age | 2014-08-08 00:00:00 UTC ]
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#conde nast
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Robin Straus in association with Andrew Nurnberg has acquired the New York-based Wallace Literary... Continue reading at The Bookseller
[ The Bookseller | 2014-08-06 00:00:00 UTC ]
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Literary agents Robin Straus and Andrew Nurnberg, who each run their own eponymous firm, have joined forces to acquire the Wallace Literary Agency. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-06 00:00:00 UTC ]
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Karen Brodie is joining literacy charity The Reading Agency as head of publisher partnerships.... Continue reading at The Bookseller
[ The Bookseller | 2014-08-05 00:00:00 UTC ]
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#reading agency
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UK Literary Scout Lucy Abrahams discusses the the post-crisis Greek publishing industry and issues surrounding book prices and a fixed price law. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-04 00:00:00 UTC ]
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I enjoyed the Windows-based Transformer Book T100 I tested a few months ago, so I was excited to see how its Android-powered sibling would stack up. The engineers at Asus engineers have now proven themselves to be pros at designing 2-in-1 tablet/laptop hybrids running in both Windows and Android... Continue reading at PC World
[ PC World | 2014-08-01 00:00:00 UTC ]
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#months ago
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One area of publishing where brand loyalty reigns is in religious books, and Roman Catholic books in particular, largely resulting from market fragmentation. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-08-01 00:00:00 UTC ]
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#niche publishing
#religious books
Evangelia Avloniti reports on the on struggle to sustain the Thessaloniki Book Fair, a vital connection between Greek publishers and the rest of the world. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-30 00:00:00 UTC ]
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#vital connection
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Josh Bernoff, coauthor of the pivotal book on social media, Groundswell, describes himself on Twitter as a "Forrester analyst, idea developer and troublemaker." His latest book on The Mobile Mind Shift certainly lives up to those descriptions.In it, Bernoff discusses the difficulties companies... Continue reading at Advertising Age
[ Advertising Age | 2014-07-29 00:00:00 UTC ]
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There are some pretty big gaps in Amazon's new Kindle Unlimited ebook subscription service. But for some customers it will have appeal. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-24 00:00:00 UTC ]
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Three stories by Salinger printed in 1940s magazines have now been collected into print, ebook, and audio format. Devault-Graves Agency co-founder Tom Graves says it's the first time a Salinger work has legally appeared in electronic format. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-24 00:00:00 UTC ]
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#salinger work
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#audio format
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Rowling's detective series, written under the pen name Robert Galbraith, will eventually outnumber the 'Harry Potter' series Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-23 00:00:00 UTC ]
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#rowling reveals
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Agencies are pushing for transparency from publishers on all fronts, but viewability has by far become their most pressing priority. GroupM, the biggest digital media buyer in the U.S., announced it would shift its buying from open exchanges to private ones, in a push for greater transparency.... Continue reading at Digiday
[ Digiday | 2014-07-23 00:00:00 UTC ]
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#greater transparency
#major players
#sponsor content