Identity Crisis at Gawker? Nick Denton's Blogging Empire Working with Branding Agency Redscout

Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees believe it's the first time the digital publisher has teamed up with a branding agency. The precise nature of the work is unclear. Both Gawker and Redscout declined comment.Redscout, which is owned by MDC Partners, advises companies on developing a brand strategy. Its roster of clients include large consumer brands such as Pepsi, Lay's and American Express, as well as media companies like ABC Family and LinkedIn. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-02-24 00:00:00 UTC ]
News tagged with: #digital publisher #brand strategy #american express #media companies

Other Publishing stories related to: 'Identity Crisis at Gawker? Nick Denton's Blogging Empire Working with Branding Agency Redscout'

Literary Agent Q&A: Sedef Ilgiç, Kalem Agency in Turkey

Sedef Ilgiç, a literary agent at the Kalem Agency in Turkey, on selling Turkish books to publishers abroad and representing international authors in Turkey. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary agent

PRH unveils new branding

Penguin Random House has unveiled its new global logo, a wordmark design described as delivering... Continue reading at The Bookseller

[ The Bookseller | 2014-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prh unveils

Literary Agent Q&A: Barbara Griffini of Berla & Griffini Rights Agency

Barbara Griffini, a translator and literary agent representing Italian authors, provides a snapshot of her working life selling rights in Europe and the US. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-02 00:00:00 UTC ]
More news stories like this |

Andrew Wylie Merges Agency With Carmen Balcells

Super-agent Andrew Wylie has struck a deal with Spanish agent Carmen Balcells to merge their two eponymous shingles and form a new agency. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #carmen balcells

BEA 2014: The Search For Identities in Stories: Michael Coffey

After years of trying to write a memoir, Michael Coffey, the outgoing co-editorial director of Publishers Weekly, realized that fiction was the best way to extend ruminations about what it meant for him to be adopted. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #michael coffey

Baking and Blogging in Paris: PW Talks with David Lebovitz

In David Lebovitz's new book, 'My Paris Kitchen: Recipes and Stories,' the blogger, former Chez Panisse pastry chef, and cookbook author recounts, through both personal stories and recipes, how he brings the city’s cuisine into his own kitchen in Paris. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #personal stories

Will the Agency Model Survive?

For publishers, negotiating terms of sale with Amazon has always been difficult. But reports last week of Amazon’s hardball tactics with the Hachette Book Group suggest that this year’s negotiations could be among the most brutal yet. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hardball tactics

Sophie Hicks Forms Eponymous Agency

Well known U.K. agent Sophie Hicks has hung up her own shingle, starting the Sophie Hicks Agency. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-14 00:00:00 UTC ]
More news stories like this |

RH Adds Bookstore to Its Cooking Blog, TasteBook

Random House's food blog and online cooking community, TasteBook, has added a new bookstore called The BookShop. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house #food blog

Learn to Leverage Your Niche Media Brand at FOLIO:’s Growth Summit

FOLIO: has organized a one-day event in Chicago this summer to help niche media publishers leverage the newest strategies to help build stronger brands via techniques for boosting revenue growth, controlling costs and transforming a business without losing the core vision. Continue reading at Folio Magazine

[ Folio Magazine | 2014-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #one-day event

Books, Toys Still Work Together for Specialty Outlets

Since the demise of Noodle Kidoodle and Zany Brainy in the early 2000s, specialty “book-and-toy” stores have maintained a low profile. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #early 2000s #low profile

Reading Agency survey finds 63% of men rarely read

Men are giving up on reading books because they prefer to watch the big screen version instead, a... Continue reading at The Bookseller

[ The Bookseller | 2014-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading books

Canongate confirms Brand kids' books buy

Canongate has confirmed it is the publisher for a series of children's books by controversial... Continue reading at The Bookseller

[ The Bookseller | 2014-04-02 00:00:00 UTC ]
More news stories like this |

IB Tauris signs Ukraine crisis study

IB Tauris has commissioned a book from author Richard Sakwa on the ongoing situation in Ukraine,... Continue reading at The Bookseller

[ The Bookseller | 2014-03-28 00:00:00 UTC ]
More news stories like this |

LinkedIn Launches Insights Tool to Help Brands Become Better Publishers

For going on a year, LinkedIn has been repositioning its ad business around content marketing. Now it's launching new tools to let advertisers see how they're faring as publishers within its walls.LinkedIn will now start assigning brands content-marketing scores to gauge the effectiveness of... Continue reading at Advertising Age

[ Advertising Age | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad business #content marketing #publishing program

Brands should welcome entry of news publishers' into content marketing

The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's... Continue reading at The Guardian

[ The Guardian | 2014-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study showing #step back #communications agency

An Insider’s Guide to How One UK Agency Places Its Writers

Andrew Lownie, recently short-listed for The Bookseller UK literary agent of the year, explains how the agency goes about selling its authors. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #andrew lownie

Why Forbes sees a platform approach building its brand, not diluting it

For a 97-year-old magazine publisher, Forbes is no shrinking violet. CEO and president Mike Perlis on why the critics have got it wrong.The post Why Forbes sees a platform approach building its brand, not diluting it appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publisher

Russell Brand offers guide to utopia

Comedian lambasted for declaring he had never voted will urge readers to 'discard apathy and challenge status quo' in new bookMarx had the Communist Manifesto, Mao his Little Red Book. Now, the comedian Russell Brand, who caused a storm with his declaration that he had never voted and never... Continue reading at The Guardian

[ The Guardian | 2014-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading books