Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees believe it's the first time the digital publisher has teamed up with a branding agency. The precise nature of the work is unclear. Both Gawker and Redscout declined comment.Redscout, which is owned by MDC Partners, advises companies on developing a brand strategy. Its roster of clients include large consumer brands such as Pepsi, Lay's and American Express, as well as media companies like ABC Family and LinkedIn. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-24 00:00:00 UTC ]
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Russell Brand has used profits from his book Revolution (Century) to help fund a café in Hackney staffed by recovering drug addicts. The Trew Era café is a social enterprise located in a housing estate that faced eviction last year by a US company. The Guardian reports that Brand backed the... Continue reading at The Bookseller
[ The Bookseller | 2015-03-28 00:00:00 UTC ]
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Comedian voted on to Prospect magazine’s annual list, topped by economist Thomas Piketty, after year that saw him publish a book advocating the eradication of the nation stateThere are few figures who make the nation’s blood boil – either with sheer frustration or the spirit of revolution –... Continue reading at The Guardian
[ The Guardian | 2015-03-26 00:00:00 UTC ]
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Andrew Nurnberg Associates (ANA) and the Istanbul-based AnatoliaLit Agency are to go into partnership. The AnatoliaLit Agency was founded 10 years ago by Amy Spangler and Dilek Akdemir, and represents an international roster of publishers and agencies in its capacity as co-agents, in additional... Continue reading at The Bookseller
[ The Bookseller | 2015-03-26 00:00:00 UTC ]
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Facebook is positioning itself to become the data, media-consumption and content-sharing backbone for the entire digital media industry. Between making user data available in its video ad network LiveRail, making its video player embeddable on publishers' websites, growing its number of... Continue reading at Digiday
[ Digiday | 2015-03-26 00:00:00 UTC ]
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I was surprised to discover how satisfying a two-person phone-text book club could be. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-25 00:00:00 UTC ]
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The interactive portion of the South by Southwest festival in Austin may be over, but that doesn't mean that digital media brands have packed up their bags. Several digital-facing companies and publishers have decided to activate outside the traditional period reserved for their wares, further... Continue reading at AdWeek
[ AdWeek | 2015-03-21 00:00:00 UTC ]
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Canongate will publish a new book from musician Nick Cave, including a limited edition priced at £750. The Sick Bag Song will be published by Canongate on 8th April and sold exclusively through the site thesickbagsong.com. Based around Cave's 2014 tour of the US, it was originally written on... Continue reading at The Bookseller
[ The Bookseller | 2015-03-21 00:00:00 UTC ]
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Penguin Random House UK is to launch a multi-million pound Penguin-branded consumer website in the second half of this year, but chief executive Tom Weldon reiterated the company's view that it had no plans to become a retailer, claiming that it would be "quicker for PRH to burn the money". Continue reading at The Bookseller
[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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A new task force for libraries, which met for the first time last week, will focus its attention on sharing best practice between councils, promoting the role of digital and shaping a workforce for the future. One of the key aims of the Leadership for Libraries task force will be to highlight... Continue reading at The Bookseller
[ The Bookseller | 2015-03-17 00:00:00 UTC ]
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Want to get through to the hard-to-reach millennial male? Thrillist Media Group thinks it knows the formula. The digital publisher announced the creation of The CoLab, its own in-house agency that will work with brands to create native activations and content. "We wanted to have one cohesive... Continue reading at AdWeek
[ AdWeek | 2015-03-10 00:00:00 UTC ]
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As more publishers launch branded content divisions, native advertising is taking over a larger part of digital marketing. Adweek caught up with Peter Minnium, the Interactive Advertising Bureau's head of brand initiatives, to talk about the trend, which was the topic of a panel he recently... Continue reading at AdWeek
[ AdWeek | 2015-03-10 00:00:00 UTC ]
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The VéroK Agency represents children’s book publishers across Europe and the English-language markets and is seeing changes in who buys what where. The post The VéroK Literary Agency on Kids Book Biz Changes appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-10 00:00:00 UTC ]
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For those attending the 52nd annual Bologna Children’s Book Fair, there’s plenty happening in addition to the usual round of rights appointments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-06 00:00:00 UTC ]
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Nick Brien, the advertising executive who formerly led McCann Worldgroup, is joining digital-marketing agency iCrossing as its CEO.Hearst Corporation, parent company of iCrossing, told staff of Mr. Brien's hiring this morning. His appointment, effective immediately, includes a new role at the... Continue reading at Advertising Age
[ Advertising Age | 2015-03-02 00:00:00 UTC ]
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Nick Esson has died following an illness. Esson, who worked in academic book publishing for almost 40 years, passed away following a few months’ illness surrounded by his family on 20th February. Esson worked in senior sales positions, including for Allen & Unwin / Unwin Hyman, before... Continue reading at The Bookseller
[ The Bookseller | 2015-02-27 00:00:00 UTC ]
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As part of Digiday's Publishing Summit Europe, held in February in Monaco, Taboola hosted a town hall for publishers. At once excited and nervous about the industry's digital-first future, several dozen industry veterans weighed in on the challenges they face. Chief among them? How to manage... Continue reading at Digiday
[ Digiday | 2015-02-26 00:00:00 UTC ]
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Tom Chalmers, managing director of IPR License, talks about some of the strongest markets for selling works in translation right now. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-24 00:00:00 UTC ]
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Deal includes 5 trade shows and 5 magazines. The post Stagnito Buys Canadian Brands From Fulcrum Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-18 00:00:00 UTC ]
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Author of Fever Pitch is adapting a book of the same name based on the memoirs of Nina Stibble, a nanny who worked for some of London’s leading literary lightsThe author of Fever Pitch, Nick Hornby, is penning his first TV drama, based on the memoirs of a nanny who worked for some of the leading... Continue reading at The Guardian
[ The Guardian | 2015-02-16 00:00:00 UTC ]
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Agent Penny Holroyde is leaving the Caroline Sheldon Literary Agency after nearly a decade at the end of this week. Holroyde, will leave on Friday (13th February) to start a new venture, details of which she will reveal in the spring. In her 10 years at the Caroline Sheldon agency, Holroyde... Continue reading at The Bookseller
[ The Bookseller | 2015-02-11 00:00:00 UTC ]
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