Identity Crisis at Gawker? Nick Denton's Blogging Empire Working with Branding Agency Redscout

Gawker Media, which is battling heavily financed digital publishers like BuzzFeed and Vox for audiences and ad dollars, is working with brand-strategy agency Redscout, according to two people familiar with the matter. The relationship began last summer, one person said.Former Gawker employees believe it's the first time the digital publisher has teamed up with a branding agency. The precise nature of the work is unclear. Both Gawker and Redscout declined comment.Redscout, which is owned by MDC Partners, advises companies on developing a brand strategy. Its roster of clients include large consumer brands such as Pepsi, Lay's and American Express, as well as media companies like ABC Family and LinkedIn. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-02-24 00:00:00 UTC ]
News tagged with: #digital publisher #brand strategy #american express #media companies

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Datebook: New works by Mark Bradford, street art temple, the end of men

New abstractions from Mark Bradford. An artist who remixes literature with pop culture. A street art temple inspired by Indian graphics. Plus: the story of two men connected in death, a performance about the end of men, and a panel about keeping L.A. creative. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pop culture


Authors' profiles key in resurrecting fiction brands

The reputation of an author writing a continuation novel in a well-established brand series is just as important as the brand itself, publicists have told The Bookseller. Novelist Sophie Hannah added that authors who are fans of the series they are writing in can channel the original author... Continue reading at The Bookseller

[ The Bookseller | 2015-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #monogram murders #agatha christie


Platinum Games is working on a new 'NieR' game for PS4

It's been five years since NieR last arrived on consoles, but at today's Square Enix E3 press conference, the publisher announced that a new title is in-development for the PlayStation 4. Fans of the franchise will be pleased to know that Platinum Ga... Continue reading at Engadget

[ Engadget | 2015-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher announced


Viewability: Publishers are taking the brunt, but the buck stops with brands

The buy side has grown fond of blaming publishers for bad viewability rates. But publishers only serve the ads that advertisers design, and those ads are often poor. Now some brands are working directly with publishers to find customs solutions. Last December Burberry teamed with Yahoo to create... Continue reading at Digiday

[ Digiday | 2015-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #working directly #buy side #private marketplaces #premium inventory #sponsor content


Ads, airline seats, and higher revenue: yield optimization at work

Just as it has for airlines, yield management -- controlling inventory availability in a way that affects prices and maximizes revenue -- will significantly improve revenue for online publishers. A unified yield management platform will give publishers a unified marketplace in which all buyers... Continue reading at Digiday

[ Digiday | 2015-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers #give publishers #higher revenue #sponsor content


The Atlantic Hires Veteran Journalist to Run Its Branded Content Department

"Journalism is the new marketing degree" is the slightly sarcastic motto among New York Times staffers, many of them former journalists, who create articles and videos for brands. It appears the same could be said at The Atlantic, which just hired former Time magazine Managing Editor James... Continue reading at Advertising Age

[ Advertising Age | 2015-06-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top editor #managing editor #sponsored post


Why now is the time for brands to go all-in on Pinterest

Pinterest currently drives 7.1 percent of Web traffic, second only to Facebook (21.3 percent), and is miles ahead of other social sites. Investing now is a long-term play for growth. After all, the company has announced its long-awaited "buy" button today, and revealed that it will be launching... Continue reading at Digiday

[ Digiday | 2015-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pinterest appeared #web traffic #social sites #video distribution


Key Ideas For Publishers Working In a World of Large Tech Companies

As long as technology companies such as Facebook and Twitter exist, publishers will have to navigate relationships with them.   This theme pervaded a panel Monday at the 67th World News Media Congress in which industry thought leaders discussed ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers working #key ideas #technology companies


BookCon 2015: Nick Offerman: He’s Got Gumption

Join Nick Offerman in the Special Events Hall today in an hour of conversation, music, and muckraking as he presents his new book, "Gumption: Relighting the Torch of Freedom with America’s Gutsiest Troublemakers." Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nick offerman


BEA 2015: Straight Talk On Digital Branding

Fauzia Burke and Kristen Frantz offered an hour of genial and common sense advice about using social media to build your brand online. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fauzia burke


The Women Behind Canada's Favorite Cookbooks Pass On the Brand

Best of Bridge cookbooks, founded 40 years ago by a group of women who played bridge together, is now one of Canada's most popular line of cookbooks, with four million copies sold. To keep the tradition going, the ladies are passing their aprons to three women who are also friends that love to cook. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
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BEA 2015: Celebrating Hijuelos—His Work Lives On

The sudden death of Oscar Hijuelos at age 62 in October 2013 was a shock to the literary world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #work lives #sudden death #oscar hijuelos #literary world


Tech blog spinoff Re/code acquired by Vox Media

Tech news blog Re/code has been acquired by online publishing company Vox Media, just 18 months after spinning off from its former parent, The Wall Street Journal. Continue reading at Stuff

[ Stuff | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vox media


Brands to Publishers: Let Us Check Your Viewability Rates or We'll Stop Buying Ads

Earlier this month Google announced that video ads running on YouTube have a chance to be seen 91% of the time. That's great, and a lot better than the 46% of video ads that Google runs outside of YouTube that never have a chance to be seen. But advertisers would like to be able to check... Continue reading at Advertising Age

[ Advertising Age | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #check google #ad viewability #chief concern #buying online


Will Self's 'amanuensis' to publish memoir of working for the novelist

Matthew De Abaitua’s Self & I covers the six-month period he spent reading, drinking and rolling ‘special cigarettes’ as assistant to the Booker-shortlisted author in the early 1990sFrom an interview involving shooting whisky bottles and smoking “special” cigarettes to an attempt to take a... Continue reading at The Guardian

[ The Guardian | 2015-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #aardvark bureau #early 1990s #recently completed #east anglia


Pronoun: Re-branded Vook Promises Authors 100% Royalties

Venerable digital publishing platform Vook is no longer, but has been re-imagined and rebranded as Pronoun — a company that will offer 100% royalties. The post Pronoun: Re-branded Vook Promises Authors 100% Royalties appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-21 00:00:00 UTC ]
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Kik joins Facebook in hunt for more publisher, brand deals

In the latest land grab for consumers’ time on platforms, Kik is stepping up efforts to court brands and media companies. The messaging app popular with millennials hired ad vet Josh Jacobs to head a new division, Kik Services, with an eye to adding games and commerce services and expand... Continue reading at Digiday

[ Digiday | 2015-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kik services #media companies


Freelance With A Family: Advice On Making It Work From One Of America's Top Rock Critics

Jessica Hopper on how she kept her creative dream job—and her family—thriving.In the early '90s, then-ninth-grader Jessica Hopper started putting out a fanzine to write about her favorite bands in Minneapolis. She turned that into assignments for local publications like City Pages, and then... Continue reading at Fast Company

[ Fast Company | 2015-05-15 00:00:00 UTC ]
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Endless buys majority stake in The Works

Endless has acquired a larger stake in The Works, after buying executive chairman Anthony Solomon's stake, and is to open 30 new stores this year as part of its growth programme for 2015. Endless, a venture capitalist company which also owns a stake in The Book People, is now a majority... Continue reading at The Bookseller

[ The Bookseller | 2015-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book people #majority shareholder


Agency view: The (few) publishers that get mobile ads right

Publishers get a bad reputation for their mobile ads, which often intrude on or confuse the user. But some get it right, say agencies. BuzzFeed's ads mirror the site's shareable editorial content. Mashable, ESPN and NY magazine strike a good balance of content to ad space. The Weather Company... Continue reading at Digiday

[ Digiday | 2015-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ads #ad space #weather company