The Interactive Advertising Bureau elevated its fight against ad blockers on Tuesday, with President-CEO Randall Rothenberg renewing what he called his "cri de coeur" against the practice and showcasing small publishers being hurt by the practice. The organization also said it was taking new steps to help those publishers fight back.Because many ad blockers cloak their presence, for example, the IAB said it had developed code to help small publishers tell when consumers arrive intending to stiff-arm their ads.The IAB has come up with code, for example, that it said will help small publishers detect consumers who show up with ad blocking activated. "We believe this script will actually help enable them in their fight just by enabling their ability to detect," said Scott Cunningham, senior VP at IAB and general manager of the IAB Tech Lab, at a press conference during the annual IAB Mixx conference, which coincides with Advertising Week. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-09-29 00:00:00 UTC ]
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The biggest publishing companies have an easy plan to save their industry: Get bigger Continue reading at The Atlantic
[ The Atlantic | 2012-11-08 00:00:00 UTC ]
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A full day of publicity for Bradley Wiggins' autobiography My Time (Yellow Jersey Press) was... Continue reading at The Bookseller
[ The Bookseller | 2012-11-08 00:00:00 UTC ]
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Marie Claire is to debut a near field communications (NFC)-enabled ad in its pages, after striking a deal with healthcare business Nuffield Health. Continue reading at Media Week
[ Media Week | 2012-11-07 00:00:00 UTC ]
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Gannett Publishing Services has entered an agreement with The World Co. to produce print and digital ads for the family-owned Kansas media company through the Gannett Imaging and Ad Design Center, the company announced this week. The Des Moines, Iow ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-06 00:00:00 UTC ]
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Tunisia’s ISLAMeBooks, one of several new digital start-ups in the Arab world, is looking to help explain Islamic practice and theology to a wider readership. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-06 00:00:00 UTC ]
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Penguin and Random House, which are merging to form one of the world's biggest publishers, are confident of regulatory approval but will sell "bits and pieces" if necessary. Continue reading at BBC News
[ BBC News | 2012-10-29 00:00:00 UTC ]
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Ad revenue at The New York Times Co. declined 8.9% in the third quarter from the quarter a year earlier as print ad revenue dropped 10.9% and digital ad revenue slipped 2.2%, the company said today. Circulation revenue, however, increased 7.4% on the strength of growing digital subscriptions and... Continue reading at Crains New York
[ Crains New York | 2012-10-25 00:00:00 UTC ]
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Yesterday will not be remembered as a great day in Google's history. As well as the vertiginous stock slide, which sliced 9% off its share value before trading was halted for a couple of hours, the search engine firm threatened war with the French media. L'horage dans le teacup is over a... Continue reading at Fast Company
[ Fast Company | 2012-10-19 00:00:00 UTC ]
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More Americans are discovering what I did, after buying the original iPad more than two years ago: Reading ebooks, magazines and newspapers on a tablet is an immersive experience and often much more satisfying than print. Today, comScore says that in August, two out of every five US tablet... Continue reading at Betanews
[ Betanews | 2012-10-18 00:00:00 UTC ]
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Amazon has found a relatively clear day in the calendar on which to launch its excellent Kindle Paperwhite e-reader in the British Isles. The ad-supported basic model will knock you back £109, while an extra £60 will get you the 3G version. Amazon's Lending Library service will roll-out at the... Continue reading at Engadget
[ Engadget | 2012-10-12 00:00:00 UTC ]
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Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown... Continue reading at AdWeek
[ AdWeek | 2012-10-11 00:00:00 UTC ]
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Quercus is to make a second move into the US with a "startup operation" that will begin... Continue reading at The Bookseller
[ The Bookseller | 2012-10-10 00:00:00 UTC ]
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The blocking of the merger between Eason and Argosy by the Irish Competition Authority has opened... Continue reading at The Bookseller
[ The Bookseller | 2012-10-08 00:00:00 UTC ]
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As one bounces from panel to panel during Advertising Week collecting lanyards, it’s hard not to notice that the digital advertising world is a bit defensive. While the medium’s share of the ad revenue pie continues to grow, the Web continues to pull in more than its fair share of direct... Continue reading at AdWeek
[ AdWeek | 2012-10-04 00:00:00 UTC ]
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There’s no question about it—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones. But advertising on small screens hasn’t kept up. Research by Flurry... Continue reading at AdWeek
[ AdWeek | 2012-10-01 00:00:00 UTC ]
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The social video firm Sharethrough wants to help brands run video ads that don't look like video ads. The company, which claims to be able to help advertisers get their ads viewed all over the Web through placements within editorial content rather than paid ad placements (like pre-rolls), has... Continue reading at AdWeek
[ AdWeek | 2012-09-26 00:00:00 UTC ]
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Twitter co-founder Evan Williams shares more details about his new publishing platform. Continue reading at AllThingsD
[ AllThingsD | 2012-09-25 00:00:00 UTC ]
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Eric Obenauf, the publisher and editor-in-chief of Two Dollar Radio, the indie press headquartered in Columbus, Ohio, wants the seven-year-old company to publish more nonfiction, but he doesn’t want to produce more than the five or six titles—primarily fiction—that the publisher currently... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-15 00:00:00 UTC ]
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Manhattan Media, publisher of local weeklies Our Town and The West Side Spirit whose CEO Tom Allon is running for mayor, is on the block, according to two people with knowledge of the situation. Since its founding 11 years ago by Mr. Allon and Richard Burns, managing partner of Isis Venture... Continue reading at Crains New York
[ Crains New York | 2012-09-12 00:00:00 UTC ]
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After crossing the 20 million user threshold last week, On Friday, the social magazine Flipboard is looking to capture the imagination of brands by elevating tablet advertising. To that end, Flipboard has unveiled a new digital magazine-like ad treatment for Levi's, which blends elements of... Continue reading at AdWeek
[ AdWeek | 2012-09-07 00:00:00 UTC ]
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