Premium online publishers have struggled to make their ads viewable. But those that do may be paying the price with direct-response advertising. DR tends to be measured on a view-through basis, which gives credit for the conversion to the last exposure. But this model traditionally doesn’t bake in viewability, and promotes the buying of cheap impressions at volume. “I would call it a fraud,” said Jeff Burkett of The Washington Post. “It works against you to do the right thing.” The post ‘I would call it fraud': Why attribution has a viewability problem appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-06-18 00:00:00 UTC ]
Facebook has been undervaluing iPhone audiences on certain posts by Instant Articles publishers, per its blog post on Friday. It's the fourth time since September that the digital media giant has owned up to providing marketers with inaccurate data, following up on an admission just one week... Continue reading at AdWeek
[ AdWeek | 2016-12-17 00:00:00 UTC ]
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Canongate has revealed the title for Matt Haig and Chris Mould's third children's Christmas book: Father Christmas and Me. Continue reading at The Bookseller
[ The Bookseller | 2016-12-10 00:00:00 UTC ]
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Chinese publishers are rushing to capitalise on the growth in the country’s children’s books market, with book sales data company Open Book citing a 15% year-on-year rise in value terms in 2016 to date, following double-digit surges in recent years. Continue reading at The Bookseller
[ The Bookseller | 2016-11-29 00:00:00 UTC ]
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Ad buyers are joining the fight against the "fake news" that many people blame for misinforming voters during the presidential campaign.Although the focus intially fell on Facebook and Google, where made-up headlines became easy to find, pressure has also come to bear on lesser-known companies... Continue reading at Advertising Age
[ Advertising Age | 2016-11-28 00:00:00 UTC ]
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The Society of Authors (SoA) has called on publishers to give authors “the right to say no” to high-discounting practices as part of its campaign for fairer, more transparent contracts. Continue reading at The Bookseller
[ The Bookseller | 2016-11-25 00:00:00 UTC ]
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Publishers are going crazy for newsletters as a defense against Facebook. But the medium has a measurement problem. Advertisers like their audiences, but the lack of independent audit holds them back as an ad vehicle. "I don’t believe [publishers] overtly lie," said Digital Surgeons' Pete Sena,... Continue reading at Digiday
[ Digiday | 2016-11-21 00:00:00 UTC ]
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Read On. Get On. is to campaign for a new measurement of primary school children’s reading, as part of plans to get all children enjoying reading by 2025. Continue reading at The Bookseller
[ The Bookseller | 2016-11-15 00:00:00 UTC ]
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A monster is calling. YA author Patrick Ness's story of a boy named Conor who is visited after midnight by an ancient monster stalks into theaters on December 23. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-15 00:00:00 UTC ]
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Academics, politicians and trades unionists seek a way to ensure that Google and Facebook pay a 1% levy in order to support new news providers This letter, Support new news providers via a levy on digital giants like Google and Facebook, was published in the print issue of the Guardian on... Continue reading at The Guardian
[ The Guardian | 2016-11-12 00:00:00 UTC ]
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Chatto & Windus has acquired feminist campaigner Caroline Criado-Perez’s second book, Atypical, to be published in 2018. Continue reading at The Bookseller
[ The Bookseller | 2016-11-10 00:00:00 UTC ]
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The Bookseller magazine has published analysis finding a ‘shockingly low’ number of BAME authors in the UK top 500 titles of the yearA writer has more chance of making it into the bestseller charts if their name is David than if they are from an ethnic minority, according to new analysis from... Continue reading at The Guardian
[ The Guardian | 2016-11-08 00:00:00 UTC ]
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At last week's Association of National Advertisers annual Masters of Marketing conference, ANA CEO Bob Liodice ringingly endorsed adoption of the industry's viewable impression standard for digital advertising. His position was backed the same morning by Procter & Gamble CMO Marc Pritchard,... Continue reading at Advertising Age
[ Advertising Age | 2016-10-24 00:00:00 UTC ]
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After selling over 17 million copies of ‘Jesus Calling’ over the past decade, Sarah Young discusses her follow-up 365-day devotional, ‘Jesus Always,’ which is already setting records for HarperCollins Christian Publishing’s gift division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-12 00:00:00 UTC ]
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Simon & Schuster UK has acquired a memoir from Stephen McGann, star of BBC series "Call the Midwife". Continue reading at The Bookseller
[ The Bookseller | 2016-10-04 00:00:00 UTC ]
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Three bodies in the WIRED Book Club talk religion and science in the final act of Liu Cixin's mind-bending book. The post WIRED Book Club: Picking Apart the Satisfying, Uncheesy End of Three-Body Problem appeared first on WIRED. Continue reading at Wired
[ Wired | 2016-09-29 00:00:00 UTC ]
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A panel of Turkish authors speaking about censorship in the troubled country have warned that the UK faces "common problems" with Turkey, where right-wing anti-intellectualism has led to a state crackdown on freedom of expression following the failed coup on 15th July. Continue reading at The Bookseller
[ The Bookseller | 2016-09-23 00:00:00 UTC ]
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Pearson has committed to investing in aiding refugees around the world, alongside 50 other global companies, in response to US president Barack Obama's "Call to Action". Together the companies have pledged a combined $650m. Continue reading at The Bookseller
[ The Bookseller | 2016-09-23 00:00:00 UTC ]
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His Dark Materials author has appealed for EU directive to be introduced in Britain, to block ‘unfair practices that currently prevent authors making a living’His Dark Materials author Philip Pullman has welcomed a “badly need[ed]” new proposal from the European Commission that would protect... Continue reading at The Guardian
[ The Guardian | 2016-09-21 00:00:00 UTC ]
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The winners in this year's Bookseller FutureBook Awards will be announced December 2 at the conference. Frankfurt Book Fair again is sponsoring this special honor for digital achievement. The post Call for Nominations: FutureBook’s Digital Achiever of the Year appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-19 00:00:00 UTC ]
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After the first 10 chapters, we fancy ourselves scientist-philosophers, theorizing about aliens, humans, and the nature of the universe. The post WIRED Book Club: The Secret Behind Three-Body Problem's Ticking Clock appeared first on WIRED. Continue reading at Wired
[ Wired | 2016-09-15 00:00:00 UTC ]
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