Premium online publishers have struggled to make their ads viewable. But those that do may be paying the price with direct-response advertising. DR tends to be measured on a view-through basis, which gives credit for the conversion to the last exposure. But this model traditionally doesn’t bake in viewability, and promotes the buying of cheap impressions at volume. “I would call it a fraud,” said Jeff Burkett of The Washington Post. “It works against you to do the right thing.” The post ‘I would call it fraud': Why attribution has a viewability problem appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-06-18 00:00:00 UTC ]
Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. You can now get an audio version of this briefing on your Alexa device. Click here, or search for "Ad Age" under "Skills" in the Alexa app.What people are talking about today: The Koch... Continue reading at Advertising Age
[ Advertising Age | 2017-11-16 00:00:00 UTC ]
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Following an open call for submissions by Muslim writers held by a number of literary agents industry-wide earlier this year, the Borough Press has signed Layla AlAmmar's 'The Pact We Made,' to be published in spring 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-06 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: The Houston Astros won the World Series by beating the Los Angeles Dodgers 5-1 in Game 7. Sports Illustrated prophesied the Astros' win in a cover... Continue reading at Advertising Age
[ Advertising Age | 2017-11-02 00:00:00 UTC ]
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In opening the Sharjah International Book Fair professional program, IPA president Michiel Kolman cites freedom of expression in 'a world of fake news.' The post IPA’s Chief Calls on Publishers To Be ‘Stewards of Truth’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-30 00:00:00 UTC ]
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During town hall-style meetings and working groups, attendees identified the biggest issues on their minds, including GDPR enforcement worries and social media platforms. The post On the minds of European publishers: Platform pushback, GDPR enforcement and ad fraud appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-26 00:00:00 UTC ]
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$10 millionCalifornia billionaire Tom Steyer is waging a $10 million campaign to convince lawmakers to impeach President Trump. His video ad is to-the-point: He calls Trump "a clear and present danger who is mentally unstable and armed with nuclear weapons." Money says his commercials have run... Continue reading at Advertising Age
[ Advertising Age | 2017-10-24 00:00:00 UTC ]
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After reaching out to female professionals in book publishing inquiring about their experiences with sexual harassment and assault, 'PW' found that in spite of the book industry’s high percentage of female workers, publishing still has a significant sexual harassment problem. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-20 00:00:00 UTC ]
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Waterstones' Children’s Laureate Lauren Child will discuss how children’s books need to be taken more seriously at a BookTrust lecture on Thursday evening (19th October). Continue reading at The Bookseller
[ The Bookseller | 2017-10-20 00:00:00 UTC ]
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At Wattpad, a new premium subscription is being rolled out for the US and Canadian markets; BookExpo and BookCon call for program submissions. The post Industry Notes: Wattpad Opens a Paid Subscription, BookExpo Calls for Submissions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-19 00:00:00 UTC ]
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Speakers at the opening press conference of the 2017 Frankfurt Book Fair stressed the importance of book publishing and freedom to publish, as well as the need to focus on tomorrow's readers. The post Call to Action for Publishers at Frankfurt’s Opening Press Conference appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-11 00:00:00 UTC ]
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Bestselling author and family physician Joel Fuhrman calls on Americans to give up fast food and processed food, as he lays out the benefits of a nutrient-dense, plant-rich, or nutritarian, diet, which can reverse heart disease, diabetes, and cancer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-04 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: Morning news outlets are scrambling to cover the shooting last night at a Las Vegas country music festival. As of this writing, ABC News was... Continue reading at Advertising Age
[ Advertising Age | 2017-10-02 00:00:00 UTC ]
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A survey of publishers put flat sales ahead of competition from other entertainment as the #1 industry challenge. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-29 00:00:00 UTC ]
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First Lady Melania Trump's communications team on Thursday brushed off a Massachusetts elementary school librarian's suspiciously political rejection of an honorary donation of 10 Dr. Seuss books for National Read a Book Day. "Turning the gesture of sending young schoolchildren books into... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-09-29 00:00:00 UTC ]
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Nine days after Facebook Inc. Chief Executive Mark Zuckerberg dismissed as "crazy" the idea that fake news on his company's social network played a key role in the U.S.’s November election, then-President Obama pulled aside the youthful tech billionaire and delivered what he hoped would be a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-09-25 00:00:00 UTC ]
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For publishers that are trying to drive revenue through commerce, figuring out where Facebook fits into their strategies has been a challenge. The post ‘Social is a black hole’: Commerce-focused publishers have a Facebook problem appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-22 00:00:00 UTC ]
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Vintage imprint Square Peg is publishing a book called #Millennial Problems on 2nd November. Continue reading at The Bookseller
[ The Bookseller | 2017-09-07 00:00:00 UTC ]
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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: The New York Daily News, or "New York's Hometown Newspaper" as the slogan goes, has been sold to Chicago-based publishing company Tronc. The... Continue reading at Advertising Age
[ Advertising Age | 2017-09-05 00:00:00 UTC ]
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A six-year-old narrator gives voice to a tragedy and its aftermath in Rhiannon Navin’s astonishing debut novel, 'Only Child.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-01 00:00:00 UTC ]
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Advertising has traditionally been one of two types: interruptive, like TV and radio, and in-content, like newspaper or most digital. Digital has been driven by in-content, but because of voice search, much of digital's paradigm may be forced to become interruptive. This could mean a massive... Continue reading at Advertising Age
[ Advertising Age | 2017-08-30 00:00:00 UTC ]
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