Premium online publishers have struggled to make their ads viewable. But those that do may be paying the price with direct-response advertising. DR tends to be measured on a view-through basis, which gives credit for the conversion to the last exposure. But this model traditionally doesn’t bake in viewability, and promotes the buying of cheap impressions at volume. “I would call it a fraud,” said Jeff Burkett of The Washington Post. “It works against you to do the right thing.” The post ‘I would call it fraud': Why attribution has a viewability problem appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-06-18 00:00:00 UTC ]
World’s largest computer game publisher also hopes broadcasts on Twitch and Instagram will help take e-sports mainstreamThe world’s largest computer game publisher, Activision Blizzard, is hoping to use Facebook’s live video to turn e-sports into a mainstream attraction, and make the people who... Continue reading at The Guardian
[ The Guardian | 2016-05-12 00:00:00 UTC ]
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UK-based authors Jeff Norton and Siobhan Curham told delegates at this year’s Sharjah Children's Reading Festival that more books from other cultures need to be translated for Western readers. Continue reading at The Bookseller
[ The Bookseller | 2016-05-06 00:00:00 UTC ]
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The longest-held American prisoner of North Korea is revealing the details of his ordeal in a new book, ‘Not Forgotten.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-03 00:00:00 UTC ]
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Patrick Ness and Lewis MacDougall, the actor playing the lead role in the upcoming film adaptation of Ness' A Monster Calls, will be appearing at this year’s Young Adult Literature Convention (YALC). Continue reading at The Bookseller
[ The Bookseller | 2016-04-30 00:00:00 UTC ]
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A new report looks at what ABA president Betsy Burton calls "the most critical issue" for locally owned businesses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-28 00:00:00 UTC ]
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Lexus dealers were so unnerved by online ad fraud a couple years back that they began urging Monica Mellier, group media director at the agency Team One, to redirect their ad dollars from digital media to legacy platforms such as TV or outdoor signs."We had a lot of conversations about how we... Continue reading at Advertising Age
[ Advertising Age | 2016-04-07 00:00:00 UTC ]
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The new Salaam imprint, focused on Muslim characters and stories, is expected to launch in 2017 with nine books, from picture books for children to Young Adult titles for tweens and teens. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-03-03 00:00:00 UTC ]
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The International Publishers Association has called for the immediate release and protection of a 73-year-old publisher arrested in Dhaka, Bangladesh on the grounds that he had launched a book deemed offensive to Islam. Continue reading at The Bookseller
[ The Bookseller | 2016-02-18 00:00:00 UTC ]
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After three years of cold calls to publishers, BitLit has found traction with ebook bundling and expanded into audiobooks with distributor Findaway. The post BitLit and Shelfie at Three Years: Cold Calling From Canada appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-03 00:00:00 UTC ]
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Victoria Hislop, Caitlin Moran, Mark Haddon and Tracy Chevalier have called on wealthy governments to resettle more Syrian refugees as Waterstones hits its £1m Buy Books for Syria fundraising target. Continue reading at The Bookseller
[ The Bookseller | 2016-02-03 00:00:00 UTC ]
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If Amazon’s business practices continue unchecked the result could be a “nuclear winter” for book publishing, said Smashwords founder Mark Coker during a Jan. 27 event called Amazon’s Book Monopoly—A Threat to Freedom of Expression? Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-28 00:00:00 UTC ]
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Digital media companies are dealing with a bunch of problems plaguing their advertising-based business models. A growing number of people are blocking the ads running on their sites, forcing publishers to find ways to get those people to unblock their ads or pay one of the ad blocking companies... Continue reading at Advertising Age
[ Advertising Age | 2016-01-26 00:00:00 UTC ]
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While he was claiming disability insurance, Leroy Barnes was busy busting a move — as a hip, dancing hamster. On Friday, authorities announced that the dancing rodent impersonator had pleaded no contest to one count each of insurance fraud and false statements regarding aid. Los Angeles County... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-01-23 00:00:00 UTC ]
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Tim Godfray, chief executive of The Booksellers Association, has written to the foreign secretary, asking that the government "thoroughly investigates all the facts" relating to the disappearances of missing Hong Kong booksellers, who include British passport-holder Lee Bo. Continue reading at The Bookseller
[ The Bookseller | 2016-01-21 00:00:00 UTC ]
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Joanne Harris and Linda Grant among signatories of letter saying authors have been giving services for free for too longThe fight to ensure literary festivals pay authors appearing at their events has gained momentum after a number of prominent writers, including Linda Grant, Denisa Mina, Joanne... Continue reading at The Guardian
[ The Guardian | 2016-01-15 00:00:00 UTC ]
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PW spoke with the three big winners of the ALA's 2016 Youth Media Awards, about what they were doing when the committee called. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-12 00:00:00 UTC ]
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Donna Douglas: American actress known for playing Elly May Clampett in nine seasons of the 60s sitcom The Beverly Hillbillies. When the series finished, she became a real estate agent, gospel singer and children's book author. Died January 1, from pancreatic cancer, aged 81. Continue reading at Stuff
[ Stuff | 2016-01-06 00:00:00 UTC ]
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In quieter decades, the absence of charismatic, visionary library leaders might not have mattered. But in the Internet age, it is a self-inflicted wound. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-18 00:00:00 UTC ]
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Video advertising is a bright spot for many online publishers, which is why they’re increasingly experimenting with ways to get as much video as possible in front of their audiences. One recent tactic: using “sticky&rdq ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-15 00:00:00 UTC ]
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