Premium online publishers have struggled to make their ads viewable. But those that do may be paying the price with direct-response advertising. DR tends to be measured on a view-through basis, which gives credit for the conversion to the last exposure. But this model traditionally doesn’t bake in viewability, and promotes the buying of cheap impressions at volume. “I would call it a fraud,” said Jeff Burkett of The Washington Post. “It works against you to do the right thing.” The post ‘I would call it fraud': Why attribution has a viewability problem appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-06-18 00:00:00 UTC ]
Facing pressure from advertisers, dozens of media companies are reevaluating where display ads appear on their web and mobile sites to ensure visitors can actually see them. And it's become a key element for publishers looking to redesign their sites."A significant portion of the publishers we... Continue reading at Advertising Age
[ Advertising Age | 2015-03-09 00:00:00 UTC ]
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The real-time lyrics feature that Spotify added to its desktop app this past week hasn’t impressed the U.S. karaoke industry. Joseph C Vangieri, the CEO of DigiTrax, has called it “unfair competition for us American ‘Karaoke’ companies.”Lest you think that he has a beef with Spotify, know that... Continue reading at PC World
[ PC World | 2015-03-06 00:00:00 UTC ]
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Authors have called for Public Lending Right (PLR) to be extended to all ebook loans from libraries. Continue reading at The Bookseller
[ The Bookseller | 2015-03-03 00:00:00 UTC ]
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Andrew Nurnberg, the British agent who represents Lee, is taking an unusual approach to selling the foreign rights to her forthcoming novel, 'Go Set a Watchman.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-25 00:00:00 UTC ]
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The first major trade book fair of any new year marks an important date in most publishers' calendars. Things get rolling this year in New Delhi, where one of the year's first international trade publishing shows gets underway on Saturday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-10 00:00:00 UTC ]
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Advertisers have been making a lot of noise about viewability and fraud lately. And with good reason -- according to sources like comScore and Google, half of online advertising dollars go to waste due to bots, click fraud and out-of-sight placements. While the costs to advertisers might be... Continue reading at Advertising Age
[ Advertising Age | 2015-02-03 00:00:00 UTC ]
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PW speaks with the three big winners of the ALA's Youth Media Awards, about what they were doing when the committee placed the call that changed their lives. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-03 00:00:00 UTC ]
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Ad fraud has been going on for decades. However, the sophistication of today’s ad fraud is something that puts sticky fingered program managers of yore to shame. The post Ad fraud: The oldest trick in the media book appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-16 00:00:00 UTC ]
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Novelists Ian McEwan, Julian Barnes and Deborah Moggach and the former Poet Laureate Andrew Motion are among the signatories to a letter calling on the next government to legalise assisted dying for terminally ill people. Continue reading at The Bookseller
[ The Bookseller | 2014-12-30 00:00:00 UTC ]
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The International Publishers Association has called on China's government to release Xu Xiao, a prominent publisher, writer and editor, and 2014 IPA Freedom to Publish Prize nominee. Xu was arrested on 26th November during a crackdown on writers, journalists, publishers and civil society... Continue reading at The Bookseller
[ The Bookseller | 2014-12-18 00:00:00 UTC ]
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Delivery company Yodel has assured retailers that its backlog has been cleared and customers should receive deliveries they ordered last week no later than this Wednesday (17th December), after late deliveries hit pre-Christmas sales for bookshops and their customers. Continue reading at The Bookseller
[ The Bookseller | 2014-12-16 00:00:00 UTC ]
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The Bookseller is running its annual Christmas Trading Survey once again to gauge a picture of the Christmas market for indie booksellers in the UK and Ireland. The survey is now live and probes how sales compared with last year, if deliveries held up and what books proved great Christmas hits... Continue reading at The Bookseller
[ The Bookseller | 2014-12-16 00:00:00 UTC ]
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Foyles has defended the wages of its staff after an online petition called on the company to pay booksellers the Living Wage. The petition at Change.org was set up today (11th December) by Lindsay Woods, who is campaigning for the six-store company to pay all its workers “at least the London... Continue reading at The Bookseller
[ The Bookseller | 2014-12-12 00:00:00 UTC ]
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Two UK rights experts argue that physical book piracy is often due to lack of availability — so, the more content that can be licensed the better. The post Can Proper Licensing Help Solve Piracy Problems? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-10 00:00:00 UTC ]
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Booksellers are usually tasked with selling books but, in a twist this holiday season, they’ve been invited to write the ending to one. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-04 00:00:00 UTC ]
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Well, that was anticlimactic. Online retail titan Amazon and the publisher Hachette have been sniping at each other for months because they couldn't see eye to eye on how much ebooks should cost (and how much revenue Amazon should get off of them).... Continue reading at Engadget
[ Engadget | 2014-11-13 00:00:00 UTC ]
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Things are "only going to get tougher for traditional publishers unless we can show ourselves to be very good at what we do,” Ursula Mackenzie told the Society of Young Publishers (SYP) at its annual conference on Saturday (8th October). Continue reading at The Bookseller
[ The Bookseller | 2014-11-11 00:00:00 UTC ]
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After the 2012 election, President Barack Obama's digital campaign director Teddy Goff told Time magazine that a tool allowing Obama for America to access the Facebook friends of its supporters "will wind up being the most groundbreaking piece of technology developed for this campaign." This is... Continue reading at Advertising Age
[ Advertising Age | 2014-11-04 00:00:00 UTC ]
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Wylie calls for fellow publishers to stand firm and not to blink during negotiations over ebook royalties with digital retailerHe is the sinister jackal of the literary world who counts Salman Rushdie, Philip Roth and Martin Amis among his formidable roster of clients.Andrew Wylie, arguably the... Continue reading at The Guardian
[ The Guardian | 2014-10-31 00:00:00 UTC ]
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Founded by two publishing veterans, Librinova provides ebook creation and distribution services for self-published authors in France. The post Librinova: Answering the Call for Self-publishing in France appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-31 00:00:00 UTC ]
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