‘I would call it fraud': Why attribution has a viewability problem

Premium online publishers have struggled to make their ads viewable. But those that do may be paying the price with direct-response advertising. DR tends to be measured on a view-through basis, which gives credit for the conversion to the last exposure. But this model traditionally doesn’t bake in viewability, and promotes the buying of cheap impressions at volume. “I would call it a fraud,” said Jeff Burkett of The Washington Post. “It works against you to do the right thing.” The post ‘I would call it fraud': Why attribution has a viewability problem appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-06-18 00:00:00 UTC ]

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'The Casual Vacancy' ebook suffers technical problems

Some readers were upset by the font size of early releases of the ebook version of 'The Casual Vacancy,' in addition to concerns about its price. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-10-02 00:00:00 UTC ]
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Vaizey: ‘inquiries can’t be called willy-nilly’

Culture secretary Ed Vaizey has said that inquiries into library closures cannot be called... Continue reading at The Bookseller

[ The Bookseller | 2012-09-13 00:00:00 UTC ]
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Hooper report calls for 'copyright hub'

A government-commissioned report into the feasibility of developing a Digital Copyright Exchange... Continue reading at The Bookseller

[ The Bookseller | 2012-07-31 00:00:00 UTC ]
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Rosen calls for backing for reading for pleasure

Former children's laureate Michael Rosen is leading calls by children's book authors and... Continue reading at The Bookseller

[ The Bookseller | 2012-07-24 00:00:00 UTC ]
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Senator Schumer calls on DOJ to drop ebook price-fixing suit

Believe it or not, but that whole ebook price fixing fiasco is still an ongoing issue for the Justice Department. New York's senior senator, Chuck Schumer wishes it wasn't however, he simply wants the DOJ to drop the case and walk away. In a lengthy (factually questionable) op-ed in the Wall... Continue reading at Engadget

[ Engadget | 2012-07-19 00:00:00 UTC ]
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Jarvis calls for e-lending task force

Labour shadow culture minister Dan Jarvis has called for the government to create a cross-... Continue reading at The Bookseller

[ The Bookseller | 2012-07-05 00:00:00 UTC ]
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EC v-p backs calls for reduced VAT on ebooks

The vice-president of the European Commission, Neelie Kroes, has backed a call by European... Continue reading at The Bookseller

[ The Bookseller | 2012-06-27 00:00:00 UTC ]
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Double win with A Monster Calls

A Monster Calls (Walker Books) written by Patrick Ness and illustrated by Jim Kay, has become the... Continue reading at The Bookseller

[ The Bookseller | 2012-06-14 00:00:00 UTC ]
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Ann Patchett calls out Amazon

In a speech at BookExpo America, the author and bookstore owner said Amazon 'wants to kill us.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-06-07 00:00:00 UTC ]
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Book review: Peter Beinart's 'The Crisis of Zionism' sounds call

The author wants American Jews to force changes in Israeli policy to protect the democratic legacy of Labor Zionism. He also explains why that's unlikely to happen.Nearly all the considerable attention generated by Peter Beinart's "The Crisis of Zionism" has focused on its final 81/2 pages.... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-05-12 00:00:00 UTC ]
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Peet leads calls for Carnegie age-separation

Authors have called for the Carnegie Medal to offer two separate awards. The medal, which is... Continue reading at The Bookseller

[ The Bookseller | 2012-04-27 00:00:00 UTC ]
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Apple defends ebook price-fixing by calling Amazon a monopoly

Apple shot back at critics and the Justice Department late Thursday, denying claims that it colluded with publishers to keep the price of ebooks artificially high. Even more interesting? The Cupertino, Calif. company took a veiled shot at Amazon, saying its actions were necessary to break up the... Continue reading at Betanews

[ Betanews | 2012-04-14 00:00:00 UTC ]
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Publishers call on retailers for paperback promotions

Publishers have called on retailers to come up with creative new paperback promotions in stores... Continue reading at The Bookseller

[ The Bookseller | 2012-03-26 00:00:00 UTC ]
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BA calls for nominations for IBW Book Award

The Booksellers Association is calling for publishers to nominate titles for the Independent... Continue reading at The Bookseller

[ The Bookseller | 2012-03-21 00:00:00 UTC ]
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PA calls for abolition of 20% VAT on ebooks

The Publishers Association is calling for the government to abolish the 20% VAT rate on ebooks... Continue reading at The Bookseller

[ The Bookseller | 2012-03-21 00:00:00 UTC ]
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Jarvis calls Vaizey "Dr Beeching" of libraries

Shadow culture minister MP Dan Jarvis has warned Ed Vaizey risks becoming the “Dr Beeching... Continue reading at The Bookseller

[ The Bookseller | 2012-03-13 00:00:00 UTC ]
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Efficiency call for Vaizey

Library campaigners have called on MP Ed Vaizey to ensure libraries are run more efficiently... Continue reading at The Bookseller

[ The Bookseller | 2012-03-12 00:00:00 UTC ]
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Luis J. Rodriguez wrestles his demons in 'It Calls You Back'

Luis J. Rodríguez ('Always Running') has a new memoir, 'It Calls You Back,' about his mistakes, and his father's.Luis J. Rodríguez has been called "a superhero in Chicano literature" for his steady output of poems, fiction and above all for "Always Running," his classic 1993 memoir about... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-03-11 00:00:00 UTC ]
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The ToC Perspective: A Call for a Unified E-book Market

Imagine buying a car that locks you into one brand of fuel. That new BMW only runs on BMW gas. There are plenty of BMW gas stations around, so convenience isn't an issue. But if a different brand of gas station offers a discount, a membership program, or some other marketing campaign, you can't... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-03 00:00:00 UTC ]
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