‘I would call it fraud': Why attribution has a viewability problem

Premium online publishers have struggled to make their ads viewable. But those that do may be paying the price with direct-response advertising. DR tends to be measured on a view-through basis, which gives credit for the conversion to the last exposure. But this model traditionally doesn’t bake in viewability, and promotes the buying of cheap impressions at volume. “I would call it a fraud,” said Jeff Burkett of The Washington Post. “It works against you to do the right thing.” The post ‘I would call it fraud': Why attribution has a viewability problem appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-06-18 00:00:00 UTC ]

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DOJ Calls for Apple to End Book Deals, Link to Rival Bookstores

The Department of Justice and 33 state attorneys general on Friday called for an array of sanctions that they claim will "reset competition to the conditions that existed before the conspiracy." Continue reading at AllThingsD

[ AllThingsD | 2013-08-02 00:00:00 UTC ]
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‘Cuckoo’s Calling’ Lights Up Social Media

A little mystery by a debut writer got everyone talking on social media last month, after that unknown writer was revealed to be none other than Harry Potter author J.K. Rowling. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-02 00:00:00 UTC ]
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Cuckoo's Calling sales soar 41,000%

Sales of J K Rowling's pseudonymous novel, The Cuckoo's Calling (Little, Brown), rocketed... Continue reading at The Bookseller

[ The Bookseller | 2013-07-23 00:00:00 UTC ]
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Call for Stories: Publishing Perspectives’ Frankfurt Book Fair Show Dailies

Publishing Perspectives will again publish print editions during the Frankfurt Book Fair. We’re looking for interesting stories that can both inform and delight. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-22 00:00:00 UTC ]
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Philip Pullman Calls for UK Authors to Be Paid for Digital Library Loans

In the UK, authors are paid by the government when their physical books are borrowed (around 6p per loan), but digital titles are not yet a part of that agreement. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital titles #physical books #uk authors

ALLi calls on trade to 'open up'

The Alliance of Independent Authors (ALLi) has launched a campaign to encourage literary and book... Continue reading at The Bookseller

[ The Bookseller | 2013-05-30 00:00:00 UTC ]
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DOJ Filing Calls Apple "Ringmaster" of E-Book Pricing Rise

The gist: "Apple knew that the plan it was proposing involved a ‘dramatic business change’ for publisher defendants." Continue reading at AllThingsD

[ AllThingsD | 2013-05-15 00:00:00 UTC ]
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Penguin signs A Girl Called Jack

Penguin has signed world rights in a cookbook from the budget food blogger Jack Monroe. Michael... Continue reading at The Bookseller

[ The Bookseller | 2013-05-09 00:00:00 UTC ]
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World’s Press Calls for Withdrawal of Proposed Royal Charter

The World Association of Newspapers and News Publishers (WAN-IFRA) and the World Editors Forum have appealed to the British government to rethink statutory regulation that threatens more than 300 years of press freedom in the UK. In a letter to Prim ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-04-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #press freedom #british government #press calls #world association

Books on Call on the road

Bookstores may be closing right and left under the ebook onslaught, but a sort of traveling bookstore came back to life earlier this month with the launch of Books on Call NYC.The company, which sells books at author readings and other events, is the successor to Mobile Libris, which shut down... Continue reading at Crains New York

[ Crains New York | 2013-03-24 00:00:00 UTC ]
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Agents call for licensing model shift

Basic book contracts should grant a fixed-term licence in a book rather than rights for the... Continue reading at The Bookseller

[ The Bookseller | 2013-03-08 00:00:00 UTC ]
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Sphere wins Very British Problems

Sphere has acquired a book based on the Twitter feed Very British Problems following a “... Continue reading at The Bookseller

[ The Bookseller | 2013-02-22 00:00:00 UTC ]
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Goble admits Bertrams fraud

Graham Goble, former head of international sales at Bertrams, has admitted defrauding the company... Continue reading at The Bookseller

[ The Bookseller | 2013-02-19 00:00:00 UTC ]
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Bestselling author riles many, calling libraries 'no longer relevant'

British writer Terry Deary, author of the 'Horrible Histories' children's series, says that libraries have 'had their day' and that there is no 'entitlement to read books for free.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-02-15 00:00:00 UTC ]
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Pageturner Prize 2013 calls for submissions

The Tibor Jones Pageturner Prize 2013 is calling for entries. The winner of the biennial prize... Continue reading at The Bookseller

[ The Bookseller | 2013-02-01 00:00:00 UTC ]
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Lance Armstrong and His Publishers Sued for Fraud, False Advertising

Two California men have sued Lance Armstrong and his book publishers for fraud and false advertising, claiming that Armstrong's two best-selling memoirs were bunk. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-25 00:00:00 UTC ]
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E-books May Solve Latin America’s Library Problem

In Latin America, ebooks are a huge opportunity for governments to provide their citizens with access to quality content while overcoming the problem of distribution. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #quality content #huge opportunity #latin america

Top retail m.d. urges government to tackle 'Amazon problem'

A leading retail m.d. has said the government must "address the Amazon problem" in... Continue reading at The Bookseller

[ The Bookseller | 2012-11-15 00:00:00 UTC ]
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Plagiarism Problem Plagues $150,000 Prize Winner from Peru

The awarding of this year's $150,000 FIL literature prize to Peruvian Alfredo Bryce Echenique, an accused plagiarist, has divided writers and critics across Latin America. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-11-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #latin america