‘I would call it fraud': Why attribution has a viewability problem

Premium online publishers have struggled to make their ads viewable. But those that do may be paying the price with direct-response advertising. DR tends to be measured on a view-through basis, which gives credit for the conversion to the last exposure. But this model traditionally doesn’t bake in viewability, and promotes the buying of cheap impressions at volume. “I would call it a fraud,” said Jeff Burkett of The Washington Post. “It works against you to do the right thing.” The post ‘I would call it fraud': Why attribution has a viewability problem appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-06-18 00:00:00 UTC ]

Other news stories related to: "‘I would call it fraud': Why attribution has a viewability problem"

One Big Problem With Facebook as a Platform for News: It Deletes Things

As Facebook rolls out its “Instant Articles” initiative, in which news entities such as the New York Times and The Guardian are publishing directly to the social network, instead of just posting links to their own sites, media org ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-06-16 00:00:00 UTC ]
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Viewability: Publishers are taking the brunt, but the buck stops with brands

The buy side has grown fond of blaming publishers for bad viewability rates. But publishers only serve the ads that advertisers design, and those ads are often poor. Now some brands are working directly with publishers to find customs solutions. Last December Burberry teamed with Yahoo to create... Continue reading at Digiday

[ Digiday | 2015-06-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sponsor content #premium inventory #private marketplaces #buy side #working directly

Brands to Publishers: Let Us Check Your Viewability Rates or We'll Stop Buying Ads

Earlier this month Google announced that video ads running on YouTube have a chance to be seen 91% of the time. That's great, and a lot better than the 46% of video ads that Google runs outside of YouTube that never have a chance to be seen. But advertisers would like to be able to check... Continue reading at Advertising Age

[ Advertising Age | 2015-05-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #buying online #chief concern #ad viewability #check google

Nielsen calls for debate over crediting illustrators

The trade has welcomed a debate over the lack of recognition for illustrators, but Nielsen — the global measurement company that supplies the charts to The Bookseller — has warned that the issue of gathering data is not clear-cut. Continue reading at The Bookseller

[ The Bookseller | 2015-05-16 00:00:00 UTC ]
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Surprised by a Calling: PW Talks with Jeff Goins

Bestselling author Jeff Goins believes we don't so much find the work we were born to do; we just begin moving so it can find us. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-13 00:00:00 UTC ]
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Ministers to make call on 'Netflix tax' in a few months

Online shoppers will find out within a few months whether they  will have to pay GST on ebooks, music, games and television services downloaded or streamed from overseas. Continue reading at Stuff

[ Stuff | 2015-05-12 00:00:00 UTC ]
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Are ebooks an answer to inner-city problems?

Obama announced a plan to give low-income children access to 10,000 ebooks, part of a larger strategy to lift inner city communities by improving educational opportunities for kids. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-05-02 00:00:00 UTC ]
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Why Russia is calling a book by a holocaust survivor 'Nazi propaganda'

In preparation for Russia's Victory Day celebration, to be held May 9 to commemorate the Soviet Union's defeat of Nazi Germany, the country is cracking down on anything displaying the Nazi swastika – including the cover of Pulitzer Prize-winning graphic novel 'Maus.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-04-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #nazi germany #soviet union #holocaust survivor

Hesperus: lawyers called in over Jonasson royalties

Hachette Book Group USA and the Swedish writer Jonas Jonasson have engaged lawyers to pursue royalty payments owed to the author by Hesperus Press. Continue reading at The Bookseller

[ The Bookseller | 2015-04-24 00:00:00 UTC ]
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How a Pulitzer-Winning Series Forced South Carolina to Face Its Domestic Violence Problem

From the time its first installment was published, “Til Death Do Us Part,” a powerful series about domestic abuse in South Carolina from the Charleston Post and Courier, seemed destined for Pulitzer Prize contention.   And on ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-22 00:00:00 UTC ]
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SoA and HC back call for more diversity in publishing

The Society of Authors has said that a “publishing industry which does not reflect society fails writers, readers and itself”. Nicola Solomon, the organisation’s chief executive, and HarperCollins’ director of people John Athanasiou have backed a new report calling for improved diversity across... Continue reading at The Bookseller

[ The Bookseller | 2015-04-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #nicola solomon #publishing industry

GroupM, Conde Nast 100% Viewability Deal Only Applies to Standard Ads

GroupM and Conde Nast caught a lot of people off-guard when the publisher agreed to only charge the media agency's clients for ads that were guaranteed to are entirely viewable by comsumers, a tougher stance than the industry was pushing. "I got emails from all of my peers in the industry... Continue reading at Advertising Age

[ Advertising Age | 2015-04-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #michael sebastian #web pages #digital conference #conde nast

Marketers and Publishers Find Common Ground on Hot-Button Topic: Viewability

This issue is referred to broadly as viewability. Though it has dogged digital media for years, chief marketing officers are now paying attention -- and they've put everyone in the digital ecosystem on alert: Clean things up or we'll spend our money elsewhere.As one result, a cottage industry of... Continue reading at Advertising Age

[ Advertising Age | 2015-04-13 00:00:00 UTC ]
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PP Call for Stories: Spanish and Arabic Publishing Markets

Publishing Perspectives is looking for great stories on the Spanish-language and Arabic book publishing markets. Have you got one to tell? Let us know. The post PP Call for Stories: Spanish and Arabic Publishing Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-12 00:00:00 UTC ]
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Authors call for better communication with publishers

Publishers need to communicate better with authors, pay them more and utilise writers’ skills to market books, but most writers would still choose to be published traditionally, a survey has found. The Do You Love Your Publisher? survey, co-produced by authors Harry Bingham (in the UK) and Jane... Continue reading at The Bookseller

[ The Bookseller | 2015-04-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #traditionally published #jane friedman #market books #authors based #authors call

France, Germany, Italy, Poland Call for Lowering VAT on Ebooks

The Culture Ministers of France, Germany, Italy and Poland have joined together to campaign for the EC to charge the same VAT for ebook sales as print. The post France, Germany, Italy, Poland Call for Lowering VAT on Ebooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ebook sales #poland call #ebooks appeared #post france

Orbital Publishing Accused of Fraud in Selling Subscriptions

Top prosecutors in several states accused an Oregon company on Tuesday of overcharging consumers for subscriptions to newspapers, magazines and other periodicals.   The Orbital Publishing Group, a periodical subscription service, is facing accus ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-01 00:00:00 UTC ]
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From bots to bottom lines: Publishers on ad fraud (Infographic)

We asked attendees at last week’s Digiday Publishing Summit to come clean on their ability to face up to the threat of ad fraud. Here’s how well they’re coping with bots, how big of a threat ad fraud will be in the next 12 months and more. Sponsor content by Distil Networks. The post From bots... Continue reading at Digiday

[ Digiday | 2015-03-28 00:00:00 UTC ]
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Europe's universities call for end to 'double dipping'

Europe's research universities have called on the academic publishing sector to stop double-dipping when charging researchers and their institutions for subscriptions and fees for processing contributed articles.  Continue reading at The Bookseller

[ The Bookseller | 2015-03-21 00:00:00 UTC ]
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France, Germany, Italy and Poland call for ebook VAT to be reduced

The French, German, Italian and Polish culture ministers today released a joint statement calling for the European Commission to propose immediately legislation to allow VAT on ebooks to be levied at the same reduced rate as print books.    Continue reading at The Bookseller

[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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