Premium online publishers have struggled to make their ads viewable. But those that do may be paying the price with direct-response advertising. DR tends to be measured on a view-through basis, which gives credit for the conversion to the last exposure. But this model traditionally doesn’t bake in viewability, and promotes the buying of cheap impressions at volume. “I would call it a fraud,” said Jeff Burkett of The Washington Post. “It works against you to do the right thing.” The post ‘I would call it fraud': Why attribution has a viewability problem appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-06-18 00:00:00 UTC ]
Saqi Books has acquired an anthology, edited by poet and playwright Sabrina Mahfouz, intended to be "a creative call to arms for Muslim women in Britain". Continue reading at The Bookseller
[ The Bookseller | 2016-09-10 00:00:00 UTC ]
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The German Publishers and Booksellers Association has joined with freedom of speech organisations to launch an online petition calling on the German government and EU Commission to make an “uncompromising commitment” to freedom of expression in Turkey. Continue reading at The Bookseller
[ The Bookseller | 2016-08-31 00:00:00 UTC ]
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Part traditional art department and part research and development group, Riverhead's design lab operates at the junction where art, books, and marketing meets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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The Kenyan Publishers Association voices its frustration with Nairobi's book tax, rare in Africa. Those punished by it, they say, are public school students. The post Kenyan Publishers Call for Zero VAT on Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-22 00:00:00 UTC ]
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Reviews editor Seth Satterlee recommends 'Problems' by Jade Sharma, a bold, unforgiving, and hilarious novel about a bored, highly sexed drug addict. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-19 00:00:00 UTC ]
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The national town centre vacancy rate fell to 10.1% in July, which should serve as a “wake-up call” about its impact on local communities, the British Retail Consortium has warned. Continue reading at The Bookseller
[ The Bookseller | 2016-08-16 00:00:00 UTC ]
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Student and intern Ella Whiddett argues that publishing internships need to be more accessible for young people that want to enter the industry. Continue reading at The Bookseller
[ The Bookseller | 2016-07-28 00:00:00 UTC ]
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BookTrust c.e.o Diana Gerald has expressed disappointment that a BBC survey revealing which books children should read focuses only on the classics. Continue reading at The Bookseller
[ The Bookseller | 2016-07-12 00:00:00 UTC ]
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Watching for a day when 'generosity flows in both directions,' ALLi's leadership assesses new development—and division—in the indie-publishing sector. The post ‘Self-Publishing 2.0’? An Industry Alliance for Indies Calls the Question appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-08 00:00:00 UTC ]
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In the wake of Britain’s decision to leave the European Union, author Kazuo Ishiguro has called for a second referendum to “define the mandate that comes out of last week’s unfocused result”, while arguing that the country “cannot afford to be ruled by anger or self-righteousness”. Continue reading at The Bookseller
[ The Bookseller | 2016-07-02 00:00:00 UTC ]
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Industry leaders are urging a calm approach as the book trade faces a sudden and prolongued period of economic uncertainty following last week’s decision to leave the European Union. But some also expressed anger at the outcome of the referendum. Continue reading at The Bookseller
[ The Bookseller | 2016-07-01 00:00:00 UTC ]
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Publishers and writers must rally together to protect and fight for the “cosmopolitan, heterogeneous and inclusive future of the UK” following the “profound crisis” triggered by Brexit, independent publisher Influx Press has said. Continue reading at The Bookseller
[ The Bookseller | 2016-07-01 00:00:00 UTC ]
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With a major Canadian textbook publisher citing a drop from $1 million annually to $100,000, Canada's review of copyright changes may be welcome next year. The post More Copyright Fallout: Canadian Textbook Publishing Called ‘Not Sustainable’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-23 00:00:00 UTC ]
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Independent booksellers called for more diversity in children’s books at an Inclusive Minds event, because their customers are asking for a greater range of ethnic diversity and family types in titles. Continue reading at The Bookseller
[ The Bookseller | 2016-06-17 00:00:00 UTC ]
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This article was first published by the Trace, a nonprofit news organization that covers gun violence in America. You can sign up for its newsletter here, or follow its reporting on Facebook or Twitter. Continue reading at Slate
[ Slate | 2016-06-16 00:00:00 UTC ]
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Two storytelling projects from Poland merge book publishing with state-of-the-art technology and explore both cross-media and regional boundaries. The post ‘To Solve This Engagement Problem’: Lessons from Poland’s Multimedia appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-13 00:00:00 UTC ]
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As people do more of their reading in social feeds and Facebook clamps down on organic reach, publishers are increasingly relying on paid social to distribute native ads. But fully three-fourths of publishers don't disclose how much paid social they use, according to a new report from Polar.... Continue reading at Digiday
[ Digiday | 2016-06-07 00:00:00 UTC ]
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Business, the arts, and ambassadors: New dispatches from Frankfurt Book Fair focus on a new cultural marketplace, Guests of Honour, and the Business Club. The post Frankfurt Calling: Three Points of Interest appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-17 00:00:00 UTC ]
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At the gala, which PEN president Andrew Solomon said was the nonprofit's most successful fundraiser to date, J.K. Rowling, one of the evening's honorees, condemned the views of U.S. presidential candidate Donald Trump. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-17 00:00:00 UTC ]
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Activision Blizzard is set to conquer a new frontier: Facebook's live video feature. The world's largest video game publisher announced improvements it plans to implement to its various esports platforms, most notably a push to broadcast esports to t... Continue reading at Engadget
[ Engadget | 2016-05-13 00:00:00 UTC ]
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